ImPRessions - Crenshaw Communications

JUNE 28, 2023

Concerns about job losses, privacy breaches, and ethical use are widespread. Ultimately, the challenge for PR and communications is to highlight the ways these AI systems can enhance human creativity, rather than replace it, while alleviating fears of an apocalyptic robot uprising.

Technology 170

Technology Strategy Privacy Healthcare 170

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 149

Communications Crisis International Internal 149

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics.

Analysis 173

Analysis Tools SMB Software 173

Bianchi Biz Blog

AUGUST 3, 2023

While employees may already be utilizing AI tools like ChatGPT informally – or with management approval – for solving problems, summarizing reports and more, a formal policy can address issues, mitigate risks and provide guidelines for responsible usage.

Automotive 77

Automotive Policies Employee Corporate 77

5W PR

JUNE 11, 2024

Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern. PR facilitates open communication channels among these entities. However, its potential is often clouded by uncertainty and doubt.

Privacy 78

Privacy Media Transportation Crisis Communications 78

5W PR

OCTOBER 2, 2023

Ethical PR practices, such as providing accurate information, avoiding deception, and respecting privacy, help PR professionals build and maintain trust with clients, stakeholders, and the public. Upholding ethical principles ensures that the influence is wielded responsibly, promoting positive social change and responsible communication.

Ethics 88

Ethics Guidelines Reputation Privacy 88

PRSay

SEPTEMBER 26, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m.

Ethics 60

Ethics Data Privacy Publicity 60

Landis PR

OCTOBER 30, 2023

Looking to develop AI compliance guidelines for your organization? AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. Compliance involves safeguarding user privacy, avoiding biases and maintaining data security.

Privacy 64

Privacy Ethics Guidelines Exercises 64

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY. CRISIS LESSON #4: IN AN ERA WITH NO PRIVACY, RESPECT YOUR CUSTOMERS’ PRIVACY. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

The Hoyt Organization

NOVEMBER 16, 2023

An Overview Of The Barcelona Principles The Barcelona Principles are a set of seven guidelines that form the first comprehensive framework for evaluating PR and communication effectively. The International Association for Measurement and Evaluation of Communication (AMEC) convened the summit.

Publicity 91

Publicity Measurement Privacy Guidelines 91

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. But PR pros can follow some important guidelines for becoming an established voice in the PR world. It can include communications consulting, speaking at events, training sessions, etc. Q: What is your typical day-to-day?

Storytelling 106

Storytelling Technology Course Privacy 106

The Hoyt Organization

FEBRUARY 19, 2024

It also demonstrates professionalism and respect for the individual’s privacy with the negative experience. Respond to their review by recognizing their concerns and then offer a direct channel for further communication. These guidelines create a standardization for responding to negative feedback.

Policies 92

Policies Construction Reputation Local 92

Shift Communications

MAY 16, 2023

There’s a huge spike in AI in communications and media as well as interest in VC circles. How To Approach AI in Communications and Media Strategy While innovators move fast and build stuff, established companies are white knuckling about how to contend with this new technology. And caught fire it has.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

There’s a huge spike in AI in communications and media as well as interest in VC circles. How To Approach AI in Communications and Media Strategy While innovators move fast and build stuff, established companies are white knuckling about how to contend with this new technology. And caught fire it has.

Company 78

Company Technology Privacy Guidelines 78

Ethical Voices

SEPTEMBER 26, 2022

The most important ethics priority for healthcare communicators. If that patient is a celebrity, if that patient is someone who is an elected official, it is our responsibility to maintain their privacy. When we cannot provide your information to journalists because it is a privacy violation. You’re in healthcare.

Healthcare 70

Healthcare Ethics Communications System 70

PR in High Definition

MARCH 21, 2018

Compared to many overly legalistic guidelines, Facebook’s information does a good job of explaining what businesses using Facebook need to know. At the moment, the privacy page is very granular, but it’s not the easiest page to reach or customise. Facebook’s latest move to be supportive is to help with the forthcoming GDPR regulations.

Advertising 48

Advertising Advertising Tools Privacy 48

David PR Group

OCTOBER 12, 2016

A social media policy should include a reminder that the guidelines in the employee handbook apply not only to traditional offline activities but online conduct as well. A social media policy should clearly state what types of communications are included in the guidelines. Respect copyright, privacy, fair use and other laws.

Policies 40

Policies Social Media Handbook Guidelines 40

MaccaPR

JANUARY 28, 2022

Well, a great way to do that is look at the first-party data you have, although not in a scary, creepy data privacy way. Check out your data that’s anonymized and figure out what stories you can tell – stories which your community will then share and propagate themselves!”. #3 6 Don’t Make Your Video So Perfect! Just click here.

Social Media 62

Social Media Marketing Media Instagram 62

Scott Public Relations

SEPTEMBER 26, 2018

CAPP points out that when patients access their own doctors via telehealth, it’s possible to integrate the digital communications with the patient’s medical team and their electronic health record. Involving providers from a variety of specialties is the best way to ensure that such guidelines are comprehensive and informative.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

The Hoffman Agency

APRIL 22, 2020

Everyone can see what you post, so privacy is pretty much out the window. Oh, and guidelines for those pitches haven’t much changed from the past: Keep it between two and three paragraphs, try to send it early in the week and make the email as personalized as possible. Tone, and more specifically, not being tone-deaf, is everything.

Pitching 36

Pitching Privacy Guidelines Twitter 36

Contently - Strategy

JULY 10, 2024

Use case 2: Nailing your content briefs There’s a big difference between editing and proofreading, and AI can be an excellent second set of eyes for the latter—whether you need to ensure client communications are typo-free or ensure your content briefs contain enough information for creatives to work their magic.

Analysis 52

Analysis How To Content Marketing SEO 52

Contently - Strategy

JULY 24, 2024

Send them your brand guidelines, previous marketing materials, social media feeds, information on your customer personas, and other documents. Set up a cadence for communication As you finalize your photo shoot brief and get ready for the big day, you’ll want to be in regular communication with the freelance photographer.

Brand 52

Brand Branding Policies Meeting 52

Stephen Waddington

MARCH 8, 2019

It’s hard to disagree with the central tenet of the House of Lords Select Committee on Communications report, assertively titled Regulating a digital world. It allow more details to be developed through guidelines, codes of practice and certifications, that flow from the principles,” she said. She proposes a principle-led approach.

Government 62

Government Privacy Education Web 62

Waxing UnLyrical

MARCH 9, 2016

My area of interest is in crisis communication. From studying crises in social media, I’ve learned that brands often communicate through a different social media channel to get the word out when an account and/or website has been hacked (this is not one of those times to keep quiet ). Learnings from social. Talking with the big dogs.

Instagram 40

Instagram Privacy Guidelines Social Media 40

Waxing UnLyrical

MARCH 9, 2016

My area of interest is in crisis communication. From studying crises in social media, I’ve learned that brands often communicate through a different social media channel to get the word out when an account and/or website has been hacked (this is not one of those times to keep quiet ). Learnings from social. Talking with the big dogs.

Instagram 32

Instagram Privacy Guidelines Social Media 32

Ethical Voices

NOVEMBER 2, 2023

Executive order on managing the risks of AI – On Monday, President Biden issued an executive order on AI regulation with the goal of setting new standards for AI safety and security, protecting Americans’ privacy, and advancing equity and civil rights, among other topics. The PR Council guidelines highlight the need to avoid them.

Ethics 88

Ethics Privacy Guidelines Government 88

5W PR

MARCH 11, 2025

Public relations in health technology requires more than standard corporate communications – it demands a sophisticated understanding of both technical innovation and human impact. PR teams must master the delicate balance between promoting innovation and addressing valid concerns about privacy, safety, and ethical implications.

Ethics 78

Ethics Healthcare Privacy Guidelines 78

5W PR

APRIL 3, 2025

Start by developing clear brand guidelines that define your tone, values, and messaging principles. Document these guidelines in a central resource accessible to all team members involved in customer communications. Start by establishing clear brand guidelines and selecting appropriate channels based on customer preferences.

Strategy 78

Strategy Marketing How To Guidelines 78

5W PR

MARCH 30, 2025

Public relations plays a central role in strengthening national security through strategic communication about cybersecurity initiatives and defense technology. The intersection of PR and cybersecurity requires careful navigation of complex technical topics, security protocols, and public communication.

Technology 78

Technology Government Public Affairs Education 78

David PR Group

MAY 31, 2017

Before jumping to the corporate world, here are a few personal tips when it comes to communicating in modern times. Goes without saying that impaired communication doesn’t go over well with your boss or your ex. Definitions of what constitutes social media and what types of communications are included in the guidelines.

Policies 71

Policies Social Media Media Privacy 71

Landis PR

DECEMBER 4, 2023

Plus, it can even enable a wider range of subject matter experts within your business to produce content that aligns with your brand guidelines. By optimizing your content workflows, generative AI can provide additional manpower, increase your time-to-market and reduce the impact of budgetary constraints.

Marketing 59

Marketing Content Marketing Storytelling B2B 59