Deirdre Breakenridge

AUGUST 18, 2017

A Guest Post By Rosaria Robidoux, Intern, Pure Performance Communications. When Deirdre asked if I would be interested in writing a post to discuss my experience as an intern, I immediately began talking to my friends who also have internships and started my brainstorming. Every internship is different. Lastly, love what you do.

International 284

International Internal Guidelines Writing 284

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. Share Tweet Share. PR Week Webinars. Talk Like Ted. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. Entrants should definitely read the fine print in the rules/guidelines before entering. By the same token, U.K.

B2B 295

B2B Industry Company Case Study 295

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Want to write for Cision®? Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types.

How To 177

How To Guidelines Content Marketing Video 177

Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy? Congratulations!

Corporate 107

Corporate Communications Crisis Communications Policies 107

Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if you find it helpful to reach out and let us know! Todd Defren.

Guidelines 60

Guidelines Social Media Media Privacy 60

Polaris

NOVEMBER 17, 2014

Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines. The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review. Bloggers don’t have an editor. They’re not all “pitchable.”.

Media Relations 232

Media Relations Marketing Media Fashion 232

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 149

Communications Crisis Internal International 149

PR Fuel

JULY 14, 2021

It can also help you communicate your company values. Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. What you decide to write about can impact which publications will want your story, too.

Writing 96

Writing How To Media Guidelines 96

Cision

OCTOBER 17, 2017

In a Fast Company article, How to Get a Journalist to Read Your Pitch , Michael Grothaus raises an important question related to this issue: “When you reach out to a journalist, you’re asking them to dedicate their time researching and writing about your company. Demonstrate Research. Conclusion.

Pitching 275

Pitching Public Affairs Report Guidelines 275

PRSay

MAY 4, 2018

” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. So write headlines for humans; optimize them for Google.

Mobile 137

Mobile Real Estate Web Google 137

PRSay

JUNE 9, 2022

Additions include a chapter focused on inclusive reporting and editing, with updates on how journalists and communicators should cover and refer to disabilities, race, gender and sexual orientation. Terrorism and terrorist should only be used when attributed to authorities, AP’s revised guidelines say.

Guidelines 136

Guidelines Storytelling Report Community 136

Presspage

JANUARY 23, 2024

Ignore Your Audiences Preferences Writing for an audience without understanding how they consume content is a surefire way to miss the mark. Disregard Media Outlet Guidelines Sending a press release that doesnt adhere to a media outlets style or guidelines wastes everyones time.

Writing 78

Writing Guidelines Construction Examples 78

Presspage

JANUARY 23, 2024

Ignore Your Audiences Preferences Writing for an audience without understanding how they consume content is a surefire way to miss the mark. Disregard Media Outlet Guidelines Sending a press release that doesnt adhere to a media outlets style or guidelines wastes everyones time.

Writing 78

Writing Guidelines Construction Examples 78

PRSay

JUNE 18, 2019

We uphold the standard for a consistent style, though the specifics of some guidelines may change over time. What is the thought process at the AP behind making changes to longstanding style rules (like the change to writing out state names in datelines, for example)? aren’t using any particular style.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Cision

JUNE 26, 2017

Writing for TechRadar, Digital Camera Magazine describes ten guidelines for creating a great photo : Simplify the scene. Taylor Loren of Later writes that there are two different types of hashtags on Instagram : branded and community. Fill the frame. Experiment with the aspect ratio. An example of this might be #cision.

Instagram 109

Instagram How To Mobile Community 109

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Crisis Communications Corporate 195

PRSay

JANUARY 11, 2018

Therefore, instead of using writer-centric measures, think like your reader and calculate in terms of time, suggests Roy Peter Clark, vice president and senior scholar at The Poynter Institute and author of the book “Writing Tools.”. Despite these guidelines, PR pros continue to send reporters elaborate pieces of content.

Guidelines 151

Guidelines Survey Google Writing 151

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics.

Analysis 173

Analysis Tools SMB Software 173

Onclusive

JUNE 28, 2017

“One of our best practices is reporting in a way that shows a clear return on investment for 3M activations, which ensures that the results tie back to the business objective and communications strategy,” said Branch. Adhere to internal communications guidelines when possible. Demonstrate connectivity. Less is more.

Report 150

Report Marketing Guidelines Internal 150

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I was destined to work in the field of communications.

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Cision

MAY 3, 2017

Journalists want high quality content from brands so they can write better news stories. PR and communications professionals must also focus on relationship-building rather than spamming journalists with valueless promotional messages, which makes it harder for the media to do their jobs.

Branding 253

Branding Brand Government Ethics 253

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Once you have identified your influencers and established communications, it is time to determine if you want to work together. Do not expect influencers to write for free. Were contract guidelines met?

Marketing 157

Marketing Guidelines Measurement Analytics 157

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. Additional Writing Resources: Grammar Girl – Quick and Dirty Writing Tips.

Publicity 111

Publicity Writing Construction Guidelines 111

Beyond PR

JUNE 23, 2017

A very interesting question was posed by a client: “Do I need to write my earnings release in any special manner to facilitate better quality reporting by the Associated Press’ (AP) automated journalists?”. Only the writing aspect of the AP process is automated, not the data parsing. The short answer: “No.”. They read it.

Writing 64

Writing Guidelines Sports Data 64

The Resolution Blog

JUNE 17, 2015

Advertorials have always been a part of our communications plans and with the rise of bloggers and social influencers asking for payment for collaboration, new forms of advertorials are set to continue to be a part of our public relations plans. This is required under ASA guidelines. About Stella Bayles.

Google 120

Google Guidelines SEO System 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The strategy should also include design elements for custom content, subject matter and, importantly professional editorial guidelines, like any publication. Nothing creates better PR writers than a rigid writing schedule. The post Improving PR Content Strategies appeared first on Crenshaw Communications.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

PR Fuel

AUGUST 5, 2021

It’s important to make sure you’re following the proper press release guidelines, though. Before rushing to follow the rest of these press release guidelines, take a moment to consider why you’re creating one. First, make sure it conveys the message you’re trying to communicate. A Singular Purpose.

Guidelines 105

Guidelines Writing Examples Content Marketing 105

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. Over the years, I’ve learned the following three basic guidelines help keep readers engaged. 1) Write short sentences.

Writing 62

Writing Blogging Content Marketing Web 62

ImPRessions - Crenshaw Communications

MAY 1, 2018

The note should show familiarity with the editorial guidelines of the targeted publications as well as the author’s clear expertise. The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view. The writing should move smoothly, so keep sentences short and snappy.

B2B 147

B2B Leadership Customer Service eBook 147

Marketwired

APRIL 19, 2016

Writing a quality news release takes time. As you write, incorporate a few tactics to make sure your news release is as shareworthy as it is well-written. Knowing your audience is the first step in writing content with the capacity to engage. Write something newsworthy . You’re writing a story, not copy.

Writing 100

Writing Guidelines Infographics Social Media 100

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Budget was replaced as the top challenge facing communicators with proving value and return on investment (ROI).

Survey 165

Survey Measurement System Education 165

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. PR professionals “can’t sit around and talk about generative AI,” Perry said. “We

Communications 74

Communications Guidelines Technology Tools 74

PR in High Definition

SEPTEMBER 22, 2020

Communications is notorious for moving at breakneck speed; I’ve lost count of the number of times I’ve heard people say that a PR year is like a dog year. Am I following the latest government guidelines? It’s tiring. And during the pandemic, we’ve all had to think more slowly. Where do I need to wear a mask? Looking Forwards.

Energy 118

Energy Guidelines Government Measurement 118

Cision

AUGUST 11, 2016

To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications?

Corporate 0

Corporate Airlines Financial Journalism 0

Sword and the Script

NOVEMBER 1, 2022

Creating quality content won’t solve all the barriers to visibility, but it will definitely help you get the attention of your target audience, writes Grace Hallen of Brandpoint. Working in communications comes with the age-old struggle of fighting to get your content seen. But can communications pros overcome that challenge?

Media 137

Media Survey Guidelines Education 137