Marketwired

DECEMBER 10, 2015

The Marketwired Team wondered what PR, marketing and corporate communications pros are doing with content today , and what they’re going to be doing tomorrow. Check out the survey highlights in our original infographic and read more in our news release. But owned media — blogs, tip sheets, case studies, webinars, etc.

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Infographics Survey Content Marketing Marketing 100

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Use some of the points to create a white paper or take the byline in a different direction for a different audience. The round-up can be turned into an infographic to post on the company website or used as an idea for a holiday gift story. The post Leveraging Great PR Results appeared first on Crenshaw Communications.

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Interviews Pitching Infographics Print 136

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. The high-end method is a partnership with an industry analyst or research firm to create a piece of branded research as a corporate communications centerpiece. appeared first on Crenshaw Communications.

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Storytelling Data Survey Financial 149

Stephen Waddington

SEPTEMBER 4, 2018

It’s a powerful form of communication for trusted organisations. Press releases and white papers bridge the two. Email – a popular means to communicate with existing customers. Increasingly recognised as the foremost form of owned media Blogs – an organisational or personal form of communication.

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How To Media Print Infographics 113

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. Others may want visual content, such as video and infographics. Want to stand out with content?

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Content Marketing Strategy B2C Marketing 120

Contently - Strategy

AUGUST 27, 2024

Many companies in marketing, media, or communications rely on freelance contributors, yet brands don’t always know how to effectively integrate these new teammates. Set rules for communication Before you hire and onboard freelancers, decide on a system that includes how you’re going to communicate with them.

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Pitching Interviews Employee System 52

Cision

MARCH 8, 2016

As journalism trends continue to evolve, communication professionals do not remain unaffected. By understanding and staying up to date on the state of the media, communication professionals will improve not only their relationships with journalists and media professionals, but also their relationships with their audience.

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Trends Mobile Media Infographics 120

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Communications Influence with the C-Suite Grew. Read more: Communications Influence with C-Suite Grows [Gartner Survey]. 34% said ebooks.

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B2B Marketing Survey Software 148

Cision

AUGUST 6, 2015

Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Get the latest white paper now! Read the full-length white paper or check out the infographic below! Want to learn how travel technology impacts your brand?

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Travel Technology Airlines Wireless 120

Sword and the Script

JUNE 14, 2022

97% of respondents said video content and communication were useful after making a purchase. 97% of respondents said video content and communication were useful after making a purchase. click image for higher resolution).

B2B 139

B2B Video Marketing Survey 139

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

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ImPRessions - Crenshaw Communications

JANUARY 24, 2017

Make your survey work harder by drafting an article based on the results or creating an infographic with the most startling findings. Use the results as a starting point for an industry white paper and make it as shareable as possible. The post How To Make PR Surveys Work Harder appeared first on Crenshaw Communications.

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Survey How To Construction Infographics 120

Cision

APRIL 20, 2015

We use a wide range of content and activities to communicate our messages and reach our target audiences. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. PR no longer is a press release or media relations business. User-generated.

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Media Content Marketing Infographics Fashion 120

5W PR

MAY 17, 2022

By communicating effectively with the target audience, and figuring out which channels they prefer to communicate through, companies can effectively generate more leads. This type of content includes white papers, press releases, and other types of content that contain the science of collecting and interpreting data and statistics.

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Strategy Content Marketing Employee Google 88

Solo PR Pro

MAY 16, 2017

Solo and solo plus communication consultants are often involved in client content production from developing the strategy to writing and amplifying the content. This infographic from SmartBlogger presents a nice visual checklist of 10 steps to produce all types of content from blog posts to white papers.

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Infographics Writing Content Marketing Education 40

5W PR

NOVEMBER 19, 2021

Corporate blogs and social media mediums are where PR messages can be communicated rapidly, tactically, and effectively. White papers, webinars, infographics, and case studies are also widely used. Research the most-discussed subjects and frequently asked questions involved in your brand niche. Write content in response.

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Content Marketing Marketing Measurement Data 148

Sword and the Script

JULY 19, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 97% of respondents said video content and communication were useful after making a purchase.

B2B 91

B2B Report Survey Marketing 91

Communications Conversations

JANUARY 11, 2018

White papers. But doesn’t most of this data we’re seeing imply that our customers and targets want to consume: videos, photos, infographics and short messages (via private messaging apps)? Meanwhile, what are public relations folks spending much of their time producing? Blog posts. E-newsletters.

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Consumer Print Reddit Video 104

The Stalwart Blog

DECEMBER 18, 2015

A recent survey from MarketWired confirmed this shift and revealed some interesting insights: ▪ PR and marketing professionals are using an expanding range of content in their communications: blog posts (55%), photos (29%) and news releases (24%) were identified as the content used most frequently by respondents.

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

Cision

NOVEMBER 27, 2015

While this may have fallen under the marketing team more so than a communications team in the past, the landscape of PR and marketing is evolving and becoming more interdependent and data-driven. White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask. Images: The U.S.

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Strategy How To Data Infographics 120

Cision

AUGUST 17, 2015

Get your free white paper today! Pinterest may be forgotten in some circles, but as a communication platform it is powerful. What I want to do in this post is to share five things about Pinterest that may cause you to reconsider Pinning as a marketing and communication tactic. Pinterest is engineered for monetization.

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Pinterest Banking Mobile Trends 120

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Click here for our free live-streaming white paper! John Haydon – @johnhaydon. Staying in tonight?

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Social Media Twitter Media Nonprofit 120

5W PR

NOVEMBER 2, 2016

However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business. So as you reach out to potential media outlets, remember to be professional, nice, and keep the lines of communication open.

Publicity 87

Publicity Case Study Infographics Energy 87

PRSay

OCTOBER 2, 2019

In a recent Business Wire webinar , “Out of the Lab and Into the Headlines,” Biotech communicators shared the challenges they face when trying to reach and engage broad audiences — from reporters and scientists to patients and investors — with a complicated story. Download our complete webinar white paper today.

Local 83

Local Storytelling Infographics Resources 83

Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Infogram – An intuitive infographic creation tool.

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Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Infogram – An intuitive infographic creation tool.

Data 120

Data Tools Google Examples 120

Sword and the Script

AUGUST 16, 2016

Corporate communications and PR, especially those with media or influencer relations duties, can have a tremendous impact on content marketing. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. Thread contributed content into blog posts.

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Content Marketing Marketing Infographics Pitching 60

Landis PR

MAY 8, 2023

Photo courtesy of Pixabay By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts.

Leadership 52

Leadership Infographics Resources Social Media 52

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Certainly, brands need content marketing, and PR can help build trust and credibility, but there is something more urgent: communicators need content marketing. Media Changes mean PR needs Content Marketing.

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Content Marketing Publicity Marketing Television 60

Beyond PR

APRIL 19, 2016

“A brand needs to become a regular part of the social conversation to understand and serve its audiences,” writes Victoria Harres, VP of strategic communications and content at PR Newswire and author of the white paper Tips for Creating a Press Release that Maximizes Social Sharing.

Social Media 40

Social Media Marketing Media Nonprofit 40

Contently - Strategy

JULY 10, 2024

Whether you’re publishing sporadic social posts or managing a full-fledged content marketing machine complete with white papers, video projects, and infographics galore, an editorial calendar is critical for staying on track (and sane). It can also help out with tasks like identifying internal linking opportunities.

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Analysis How To Content Marketing SEO 52

Shift Communications

MAY 14, 2015

The majority of these posts were company-centric – however every company did leverage visual content in some way to accompany the posts, be it video (which all three used in some way), infographics or associated white papers. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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B2B Marketing Construction Analytics 60

Shift Communications

APRIL 2, 2015

Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. The post From PR to Marketing: Why You Should Expand Your Skill Set appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. It means it’s time to get creative.

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Marketing Data-Driven PR Analytics Training 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

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Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

AUGUST 12, 2016

A white paper can easily be split up into blog articles and social media posts to give it more momentum. Or take the most important statistics from your research to build an infographic. Affects Communication & Demand Generation Strategies for more tips that’ll help you execute a truly buyer-centric experience.

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Beyond PR

MARCH 23, 2016

Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases.

Video 40

Video eBook Viral Infographics 40

MaccaPR

OCTOBER 5, 2015

In a nutshell, your company’s voice is the heart and soul of your communications. Here's just a sampling of popular content types: blogs, case studies, e-books, e-newsletters, events, infographics, microsites, presentations, research reports, videos, webinars and white papers. Step 3: Get Started.

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Content Marketing How To Marketing Infographics 48