Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. Help eliminate rumors and speculation.

Crisis 249

Crisis Crisis Management Viral How To 249

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The situation offers some real learnings for PR and communications professionals, especially those who specialize in media training.

Interviews 193

Interviews How To Media Viral 193

Onclusive

JULY 27, 2023

For communications and PR professionals, planning is one of the first steps to kicking off an announcement or campaign. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Listing internal actions or notes promotes collaboration and clear communication within a team.

Tools 354

Tools Resources Internal International 354

The Proactive Report

NOVEMBER 1, 2022

Communication is where it all begins. How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. If you communicate properly, you will reap the benefits and see growth over time. Why is communication so important?

Communications 130

Communications Social Media Employee Crisis 130

PRSay

DECEMBER 10, 2020

Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles. This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. Keep it real. Remember the BBC dad?

Communications 158

Communications Nonprofit Employee Film 158

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Major organizations can be shaken by a careless tweet or a viral customer complaint. Speed Kills.

Trends 199

Trends Corporate Employee Reputation 199

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? So what would it take for your organization, your team, to be considered a crisis communication pro? That said, the following are 5 important steps that, if done thoughtfully, will help you along the way of positioning your organization as a crisis communication pro.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Melissa Agnes

AUGUST 29, 2014

Emory’s Excellent Crisis Communication on Facebook. It’s an important discussion and one that we hope you will have internally after listening to this podcast. Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. Enjoy and have an awesome weekend! From The Crisis Intelligence Blog.

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

Onclusive

JULY 27, 2021

A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. He goes on to dissect how various stories go viral and what their significant economic impact can be. That was recently demonstrated by Gregory J.

Public Affairs 195

Public Affairs Viral Government Policies 195

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1.

Healthcare 88

Healthcare Strategy Communications Policies 88

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Odds are the Crock-Pot team has a crisis communications plan in place, and it’s likely that it includes contingencies for real-life product malfunctions or accidents. The single most important piece of preparation for any brand is a communications head and team who can think on their feet and offer smart strategy in real time.

Crisis 199

Crisis Twitter Course Viral 199

Cision

JULY 5, 2016

Short-term, intermittent marketing is almost never effective; the best return is only achievable through regular, ongoing, strategic marketing communications and media efforts. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Melissa Agnes

JUNE 3, 2014

Social media and the online landscape provide unique communication opportunities for individuals and organizations. It also presents risks of viralization and losing very public control. Local and International Laws for Protecting Your Social Media Accounts. Interview with Taylor Guitars: The Power of Real-Time Communication.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

ImPRessions - Crenshaw Communications

MARCH 8, 2023

Coordinate internal and external comms carefully This is harder than it looks. Also, any written communication will be shared outside the company. After Thorleifsson’s tweet went viral, Musk queried him about his work responsibilities. The post 7 PR Tips For Announcing Bad News appeared first on Crenshaw Communications.

Employee 182

Employee Viral Twitter Corporate 182

Melissa Agnes

JANUARY 11, 2015

Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Within this episode of The Crisis Intelligence Podcast, Dan and I dive into the specific strategies that the NWS uses to communicate with their community in times of emergency.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Melissa Agnes

MARCH 6, 2018

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Determine your current processes of internal escalation.

Crisis 172

Crisis Crisis Management Handbook Viral 172

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. Here is some commonsense PR advice about communicating during a pandemic. Make a plan. But this is not the time to overpromise.

Employee 156

Employee Leadership Viral Small Business 156

Cision

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. In your internal communications system. By paying attention, you might learn something and get ideas beyond what your team is capable of generating. Over beers after work.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

ImPRessions - Crenshaw Communications

MAY 26, 2016

Predictions, warnings, and optimistic expectations about the future of PR and communications abound. Paying for content won’t make it go viral or inspire the public — only the spark of imagination and creativity will be able to do that. But as communication technology improves, the workflow will become even more seamless.

Viral 136

Viral Creativity Advertising Advertising 136

Doctor Spin

NOVEMBER 17, 2024

It teaches us to remain calm amid chaos, let go of things beyond our control, and seek contentment not in external accolades but in internal virtue. In PR, crises often emerge out of nowhere: a tweet goes viral for the wrong reasons, a product recall spins out of control, or a competitor’s success overshadows your campaign.

Publicity 52

Publicity Wikipedia Viral Industry 52

Marketwired

MARCH 1, 2016

It may not exactly be viral, but you’re getting the word out to the people who count. At a recent PRSA International Conference, which was well-attended by Marketwired’s target audience – PR, marketing and communication pros – we wanted to raise awareness, pique interest and drive traffic to our booth.

Pitching 153

Pitching Media Conference Storytelling 153

Melissa Agnes

FEBRUARY 24, 2015

These three things make for a great keynote presentation because they’re the heart of crisis communications in this 21st century. It’s a vicious cycle that results in organizations and leaders wishing this digital landscape didn’t have such a prominent role in crisis and communications today. Relatability.

Social Media 113

Social Media Viral Crisis Management How To 113

Prowly

JANUARY 29, 2025

What features are essential in handling crisis communication? Your crisis communication software should keep your media contacts fresh and organized, ready for quick outreach (and even quicker in crisis management times). Take Aldi's #freeCuthbert campaign: they turned what could have been a legal PR nightmare into a viral success.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. This includes how businesses navigate viral backlash, privacy laws, AI, and the metaverse to connect with audiences in meaningful ways.

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

JUNE 7, 2017

When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.”

Small Business 168

Small Business SMB Local Viral 168

PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

Cision

NOVEMBER 19, 2015

Crises, both internal and external, hit brands every day. Your crisis plan should focus on those who can help your responses and ongoing communication go viral. Struggling to build out your crisis communication plan? Crisis plans should be centered on making communication readily available and easy to understand.

Crisis 120

Crisis Crisis Communications Viral Social Media 120

Prowly

FEBRUARY 18, 2025

A public relations (PR) campaign is an orchestrated series of strategic communication efforts designed to achieve specific objectives. This is where having a brand book and a communication plan comes in handy as you'll have the foundations ready before each campaign. Improve your PR campaigns with Prowly!

Examples 104

Examples How To Product Launch Print 104

PRSay

FEBRUARY 24, 2017

That’s why presenting campaign results to executives may be a communicator’s most essential skill. It’s also a skill the communications team at Southwest Airlines has mastered. Set up meeting with colleagues and internal stakeholders to talk about the dashboard. Dashboards packed with data can be impersonal and overwhelming.

Social Media 118

Social Media Airlines Media Meeting 118

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” During the Oct.

Social Media 120

Social Media Conference Media Corporate 120

PRSay

OCTOBER 8, 2018

During his General Session speech at the 2018 PRSA International Conference , Reich reminded the audience of professional communicators that while the truth itself is iron-clad, perception and experiences vary based on the person and the background. We are not communicating across boundaries,” he said. . .”

Conference 152

Conference Television Viral Banking 152

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly.

Crisis 100

Crisis Crisis Management How To Viral 100

Cision

JUNE 10, 2016

The International Association of Business Communicators World Conference took place this week in New Orleans with a keynote presentation from thought leader Seth Mattison, founder of research firm FutureSight Labs which has been studying generational differences between the societal rules that influence how professionals act in the workplace.

How To 120

How To Marketing YouTube Study 120

Reputation Us

APRIL 12, 2017

” Simple answer… communicate promptly, communicate factually and communicate often. The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. As stated above, communicate promptly, communicate factually and communicate often.

Crisis 74

Crisis Airlines Viral Corporate 74

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. Like you have to be pitching your stuff.

Internal 62

Internal International Digital PR Course 62

Wildfire

MARCH 8, 2018

This year International Women’s Day (IWD) is even more poignant in the UK, with 2018 marking the 100 th anniversary of British women winning the right to vote. The post International Women’s Day: a time to celebrate, but also #PressforProgress appeared first on Wildfire. How will you #PressforProgress this year?

Internal 45

Internal International Viral Local 45