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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable. Others require membership fees.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack.

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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

.” This applies to the media who cover business, whether they’re on the SMB beat or not. When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. Smaller companies can seize sudden PR opportunities.

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Spilling the Tea: 5 Consumer Marketing Trends to Watch

Shift Communications

2023 to-do: Reassess milestones you’ve set out to achieve in your DE&I strategy and communicate progress ongoing. When you look at internal and external teams (data, strategy, PR, marketing), are they in lockstep? Cross-channel integration at the forefront of cultural-driven marketing and PR. SHIFT client.

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8 Tips to Optimize Content Writing for People and Search Engines

Burrelles Fresh Ideas

The style, the tonality, the wit and humor, and the soundness of arguments all become very important.” — Zeeshan Akhtar , Head of Marketing, Mailmodo Incorporate internal and external links Link building is an essential aspect of SEO, including in press release distribution. Knowing your audience’s preferences is key.

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7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

While heavy hitters like Microsoft (Yammer) are racing to develop applications to compete with Slack , and competitors like BaseCamp and Trello offer solid alternatives, it remains the best option for the Crenshaw Communications team for internal collaboration. UberConference. Every PR agency needs a versatile solution for meetings.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

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