Deirdre Breakenridge

NOVEMBER 21, 2017

By defining my personal brand in my “Leadership, Communications, and Social Media” class and displaying it on my Twitter, I was able to determine which types of professions would be right for me. LinkedIn could also be used to reach out to thought leaders and ask if you could possibly meet up for an interview.

Social Media 39

Social Media Media LinkedIn Twitter 39

Presspage

OCTOBER 14, 2024

If you’re going for extra credit when it comes to your media relations strategy, and want a sure way to get on the good side of any journalist, back your claims up with data or offer up an exclusive interview with an expert from your company. In your mind, the term ‘media inquiry’ might go hand in hand with ‘ crisis communication '.

How To 78

How To Media Crisis Pitching 78

Cision

NOVEMBER 3, 2016

Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience. What are you most excited for in your new role as vice president of communications for the California Medical Association?

Knowledge Base 120

Knowledge Base Social Media Policies Communications 120

Presspage

OCTOBER 14, 2024

If youre going for extra credit when it comes to your media relations strategy, and want a sure way to get on the good side of any journalist, back your claims up with data or offer up an exclusive interview with an expert from your company. In your mind, the term media inquiry might go hand in hand with crisis communication '.

How To 78

How To Media Crisis Pitching 78

Ethical Voices

FEBRUARY 20, 2023

After my years of experience in PR and communications, I felt this was something that had to happen and it had to be Indigenous-founded and supported. This member-based organization will provide workshops and add that cultural context that’s missing from the larger conversation of PR communication professionals.

Ethics 84

Ethics Community Conference System 84

Contently - Strategy

NOVEMBER 27, 2018

According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At Interview your existing customers to find out more about their demographics, habits, and preferences. What publications do they read on a regular basis?

Strategy 111

Strategy How To Content Marketing Analysis 111

Ethical Voices

JANUARY 8, 2024

I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. I used it to go back and dig through the knowledge base, pull it together, summarize it, develop some insights for me. Listen to the full interview, here. I hope we take advantage of that.

Ethics 85

Ethics Publicity Guidelines Technology 85