ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. The post Writing For Journalism And Writing For PR: How They Differ appeared first on Crenshaw Communications. A little perspective goes a long way.

Writing 294

Writing Journalism Pitching Report 294

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. This coverage can take various forms, from brief mentions in news bulletins to detailed articles and interviews. Online Platforms: News portals and industry-specific websites publish your press release.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

HMA Public Relations

SEPTEMBER 13, 2023

Participating in media interviews during a crisis situation allows individuals to tell their side of the story and let the public make up their own minds.

Examples 116

Examples Newspapers Interviews Crisis 116

PRSay

AUGUST 11, 2021

In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. Communicate clearly.

Media Relations 197

Media Relations Trends Media Newspapers 197

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. Typically the more you explore the issue the more possible choices open up.

Crisis 249

Crisis Chemicals Television Crisis Management 249

Bianchi Biz Blog

NOVEMBER 21, 2024

In this next blog post in the series, Stéphane Billiet of We change, describes the business and communications environment in Paris and France and offers advice on navigating his home market. Business Environment in Paris and France France boasts a diverse business environment characterized by a blend of tradition and innovation.

Marketing 90

Marketing Pinterest Radio Instagram 90

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

But for more complex, visual or experiential concepts, a physical mailing can best communicate the idea. These can include writers and editors for different sections of a magazine or newspaper, or more than one segment producer for a TV interview. In today’s fractured media world, this is a fairly antiquated notion.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Cision

JUNE 21, 2016

Digital communication makes it easy for anyone to post about your brand. In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. It’s no secret digital has transformed communication.

Social Media 227

Social Media Newspapers Reputation Community 227

Communications Conversations

MAY 21, 2020

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. People want to learn more about their communities! And second, school newspapers are in my blood. With the Geekly, it helped build our newspaper.

Newspapers 78

Newspapers Blogging Groups Print 78

Cision

JUNE 29, 2016

Do you know whether or not your communication strategy is working? In this interview, Ed discusses the benefits of analyzing your communication, why you shouldn’t leave analytics to the last minute and how conversion metrics can give you a good sense of your business impact. Analytics can tell you. What will change most?

Analytics 215

Analytics Measurement Big Data Data 215

Cision

JUNE 22, 2016

In this interview, Tom discusses being the first public relations partner for Florida’s Natural, why brand advocates are so valuable and the importance of listening to your audience’s conversations. I studied political communications in college, so after graduation, I cut my PR teeth in the fast-paced environment of Capitol Hill.

Newspapers 195

Newspapers Media Relations Branding Brand 195

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

If you can first nail a story in a major newspaper or web news site, it often makes sense to follow-up with a quick broadcast segment pitch. 8 PR Tips For Nailing TV Segments appeared first on Crenshaw Communications. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship.

Print 245

Print Pitching Television Newspapers 245

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. Keep healthcare staff informed about COVID-19 policies.

Healthcare 88

Healthcare Strategy Communications Policies 88

Sword and the Script

JULY 2, 2024

The company had a small army of people in Maine that would get up early and read every major newspaper in the U.S. When I opened one up there was a news clip from a newspaper in California that had run a news brief about my client. Somehow our tech clients were added to this service, and I started getting these envelopes in the mail.

Print 158

Print Newspapers Google B2B 158

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. What is the biggest pitching mistake that communication professionals make? How did you get your start in journalism? Rapid Fire Round.

Newspapers 120

Newspapers Pitching Interviews Writing 120

5W PR

OCTOBER 26, 2017

These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. Perfect timing really!

Interviews 88

Interviews Instagram Video Creativity 88

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. What is that interview or profile actually worth? The post How To Measure PR Outcomes: A Practical Guide appeared first on Crenshaw Communications.

Measurement 189

Measurement How To Guidelines Web 189

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2019

FedEx is a logical company to carry the broader story in part because Smith lobbied heavily for tax reform, flogging it conversations with Treasury Secretary Steven Mnuchin, in op/eds and in media interviews as a way to stimulate capital investment by companies like his. Not only is that asymmetrical, but it’s needlessly antagonistic.

Policies 149

Policies Newspapers Corporate Examples 149

The Hoyt Organization

JUNE 5, 2024

Given this fact, how can you effectively communicate your message in a mental health advocacy campaign? You need innovative communication strategies to reach the masses and leave a lasting impact. Proper communication skills can help you articulate your message, engage audiences, and inspire positive change.

Strategy 75

Strategy Communications Local Interviews 75

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How is public relations defined?

Interviews 113

Interviews Publicity Technology Social Media 113

Cision

FEBRUARY 25, 2016

A well-thought out communication plan can only take you so far. That made me realize that I could turn something I love to do into a career, so I looked at colleges where I could earn a dual major in both communications and business. What are some of the key components of a successful crisis communication plan?

Newspapers 120

Newspapers Financial Crisis Corporate 120

PRSay

JANUARY 11, 2020

He stepped down as his company’s CEO in 1988, though he remained active in agency business and served as a mentor to many communicators and executives. In a statement , PRSA called Burson “a treasured, generous role model and mentor who helped shape countless generations of students and communications practitioners.”.

Newspapers 142

Newspapers Interviews Agency Leadership 142

Cision

APRIL 21, 2016

Alan VanderMolen, president of international and WE+ at WE Communications, says you need to understand how to reach people in different markets to successfully communicate on a global scale. You recently joined WE Communications as president, International and WE+. My daily newspaper of choice is…Google.

Local 120

Local Newspapers Internal International 120

Cision

MAY 24, 2016

Jocelyn Webster, vice president at WE Communications, says sharing your brand’s story will encourage your audience to engage with you. In this interview, Jocelyn discusses how to move your audience to action, what she learned from working in a governor’s office and why brands need to always look at the big picture.

Nonprofit 149

Nonprofit Government Crisis Management Newspapers 149

NewsWhip

DECEMBER 13, 2017

For PR professionals, public relations has evolved from pitching legacy newspapers to reaching audiences more directly. We talk to Golin about how its Bridge network is paving the way for a social-friendly future. In the shifting digital landscape, no area of media has remained untouched. PR professionals need to be more inventive than ever.

Newspapers 147

Newspapers Branding Brand Pitching 147

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. They do not read newspapers and magazines or watch traditional television.

Television 158

Television Instagram Consumer Newspapers 158

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. Rapid Fire Round.

Journalism 120

Journalism Newspapers Writing Report 120

PRSay

JANUARY 8, 2019

Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests.

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? What are some of the key components of a successful communication strategy?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. And communicator. The post Interview with Ann Handley appeared first on Critical Mention - Media Monitoring.

Interviews 60

Interviews Content Marketing Writing Journalism 60

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. Paul: Darika, thanks for speaking with me today.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The “shift” lies in the blog’s expert use of correspondents who explain how traditional media — newspapers, magazines, radio, TV, even music and movies, are dealing with digital and working in a more mobile, networked world. The post 9 Blogs To Make You PR-Smart appeared first on Crenshaw Communications.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

MAY 31, 2016

Beth Kurth, vice president of investor relations at LaVoieHealthScience, says authentic communication is the key to effectively building a relationship with patients. What drew you to the field of health and life science communication? What drew you to the field of health and life science communication?

Reputation 120

Reputation Newspapers Sports Travel 120

Cision

MARCH 8, 2016

In this interview, he discusses why financial firms are under attack, how brands should respond to social media crises and what the key factor is for protecting a brand’s reputation. What drew you to the field of communication? My skill set includes strong writing and speaking, both essential for a communication professional.

Financial 120

Financial Reputation Newspapers Social Media 120

Cision

MARCH 2, 2016

In this interview, he discusses how brands can maintain a strong reputation, why content is no longer king and where integrated communication is headed. Today’s news environment is so dynamic and omnipresent that companies really need to rethink their approach to communicating their story. How do you envision the future of PR?

Reputation 120

Reputation Newspapers Journalism Instagram 120

Cision

DECEMBER 4, 2015

Nova Halliwell is a communications professional living in New York City. . Instead, I prefer to place one outstanding story in the right outlet – be that a national newspaper or a top-tier trade – as opposed to a publication that’s widely circulated but rarely read. Now that’s a coverage report,” he would say.

Print 120

Print Interviews Pitching Conference 120

Shift Communications

MARCH 24, 2017

With his compelling story in mind, I sought every newspaper and broadcast outlet in the metro-NY region including fitness magazines like Runner’s World. Two Bronx-based outlets also published his story on their websites, including one in which I helped coordinate an interview. Kevin Mejia. Account Coordinator.

Pitching 110

Pitching Television Newspapers Financial 110