Shift Communications

NOVEMBER 14, 2017

Thanks to technical writers’ ability to communicate technical functionality clearly and accurately, users can autonomously navigate a new product without having to reach out for assistance from support. And customers want to self-serve with the resources such as knowledge base articles and FAQs those technical writers provide.

Engineering 87

Engineering Knowledge Base Software Creativity 87

Presspage

SEPTEMBER 19, 2017

In the world of public relations, artificial intelligence has had a tempered (though growing) effect. While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. How has AI affected PR?

Software 83

Software Technology Knowledge Base Creativity 83

Ethical Voices

FEBRUARY 20, 2023

Joining me on this week’s EthicalVoices episode is Candace Hamana , the owner of Badger PR and the founder of The Indigenous Peoples Public Relations Association. I got my start in public relations, interestingly enough, doing political campaigns and community organizing back in South Carolina in 2007.

Ethics 84

Ethics Community Conference System 84

Wadds Inc.

JANUARY 22, 2024

The Nowhere Office is very pertinent to professional communicators. About Claire Munro Claire Munro Chart.PR, CMktr is an award-winning communications professional and manager with over 15 years of experience in Scotland’s environment and housing sectors.

Fashion 52

Fashion Knowledge Base Internal International 52

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch.

Strategy 111

Strategy How To Content Marketing Analysis 111

PR Conversations

OCTOBER 12, 2011

Relationships are in the DNA of PR – in fact, the name itself indicates the function manages relations with publics. Most of the focus on communications skills is still primarily on an ability to write. Rhetoric rules rather than dialogic communications. This means qualitative not simply quantitative survey approaches.

Knowledge Base 40

Knowledge Base Newspapers Writing Ethics 40

Buzzstream

MAY 23, 2018

Public authorities can only rely on legitimate interests if they are processing for a legitimate reason other than performing their tasks as a public authority. We’ve added a document covering GDPR in more detail in our knowledge base. There are three elements to the legitimate interests basis.

Privacy 48

Privacy Data Policies Tools 48

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. How do we make sure that when we are casting the net to engage our publics, that we are doing it very thoughtfully and appropriately? There is other ethical guidance on AI for public relations.

Ethics 85

Ethics Publicity Guidelines Technology 85

Prowly

MARCH 6, 2025

Or, in simple terms, being able to recognize a brand based on just a few simple cues. For PR teams, a strong brand identity means shaping public perception and keeping the messaging consistent for you or your client's brand. Verbal elements: Taglines, messaging, and tone of voice that communicate your brands values and personality.

Branding 80

Branding Brand How To Guidelines 80

Buzzstream

OCTOBER 30, 2024

For example, when a site like TCL uses Helpjuice to create its Knowledge base, you’ll see a “Powered by Helpjuice,” Another example of this is when websites use the analytics platform Plausible to gather data. In those cases you see them link to Plausible’s data policy on their privacy policy pages.

Analysis 114

Analysis SEO Data Software 114