PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 185

Measurement Communications Analysis Data 185

PRSay

OCTOBER 9, 2023

Clark will lead PRSA’s Executive Leadership Certificate Program, a webinar series that runs Nov. Executive leadership begins, though, with looking on the inside. It’s only when we become skilled in areas like self-awareness, authenticity and emotional intelligence that we truly leverage our leadership ability. Clark, M.A.,

Leadership 177

Leadership Financial Employee Google 177

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership.

Measurement 98

Measurement Communications How To Survey 98

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Cision

MAY 24, 2016

But your communication alone won’t always convince them your brand can deliver on its promises. To ensure you’re making an impact in your industry and gaining authority, there are several factors you should measure. Measuring the value of an award, however, can be difficult. Your audience is skeptical of your brand.

Measurement 222

Measurement Leadership Pitching Software 222

Onclusive

MARCH 4, 2021

As communications professionals, we’re natural storytellers. That is just as important a skill, because it demonstrates the value that communications brings to the organization. Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement.

Measurement 195

Measurement Data Reputation Storytelling 195

5W PR

SEPTEMBER 6, 2024

While technical expertise remains paramount, effectively communicating an organization’s safety contributions to the public must be balanced. Organizations can position themselves as reliable guardians of sensitive information by effectively communicating safety measures.

Communications 78

Communications Measurement Reputation Employee 78

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM. It was time to focus on the next objective.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Stuart Bruce

OCTOBER 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 103

Corporate Technology Study Communications 103

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Onclusive

FEBRUARY 8, 2021

Strategic communications holds the keys to your biggest brand asset—your corporate reputation. However, all too often there is a disconnect between executive leadership and communications departments. Communications’ contributions may get lost in translation, making them vulnerable to budget and headcount cuts.

Communications 195

Communications Corporate Leadership Reputation 195

Onclusive

DECEMBER 30, 2020

In many organizations, a major fragmentation exists between the communications department and executive leadership. As a result of this diminished perception, communications departments often become vulnerable to budget and headcount cuts. Speaker Info. Dan Beltramo. Kelly Byrd. Senior Director, Customer Success & Insights.

Communications 195

Communications Financial Corporate Leadership 195

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause. You Had Me at Highlights.

Analysis 195

Analysis Report Measurement Data 195

5W PR

OCTOBER 2, 2024

Effective communication with target audiences is crucial in a competitive landscape. PR professionals excel in devising and implementing strategic communication plans that cast organizations in a favorable light. Effective crisis communication plans developed by PR professionals can mitigate damage and restore public trust.

Creativity 78

Creativity Communications Crisis Communications Crisis 78

Deirdre Breakenridge

APRIL 5, 2019

Communication is at the heart of your business and every relationship you build. Modern communicators have a responsibility to use communication as a way to build bridges between people and groups; sharing communication to help, uplift and ignite passion and positive momentum. It’s a do “good” and do “no harm” approach.

Infographics 266

Infographics Communications Leadership Social Media 266

5W PR

JANUARY 15, 2024

Strategic communications, when effectively deployed, can have a profound impact on organizations, businesses, and individuals. It goes beyond the tactical dissemination of information and aims to align communication efforts with overarching goals and objectives.

Communications 78

Communications Policies Product Launch Reputation 78

Katie Paine's Measurement Blog

JULY 10, 2024

Call it Research instead of “Measurement” Measurement is often seen as a way to justify one’s existence. But if leadership sees it as “research to make better decisions,” or “necessary to determine cost effectiveness,” it stays in the budget. He went on to say that “you can lose a pinky, but you never cut off your right arm.”

Measurement 52

Measurement Survey Leadership Employee 52

Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. if management was asking them to). Want a bigger budget?

Measurement 150

Measurement Analysis Data Blogging 150

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. EMV is a limited metric because it does not weigh the broader but less-tangible impact that traditional media, prominent social media personalities, celebrity influencers or popular blogs might have beyond what they communicate in the PR placement itself. Does EMV even matter?

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees. Digital Remedy provided astute commentary on the implications of Nielsen’s decision.

Branding 323

Branding Brand eBook Advertising 323

Onclusive

FEBRUARY 24, 2021

The post Why The Equilar Communications Team Moved from Cision to Onclusive Pro appeared first on Onclusive.

Case Study 195

Case Study Communications Study Leadership 195

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. What hurdles do organizations face in effectively communicating internally, and what are some tips to help?

International 97

International Internal Communications Employee 97

Stern + Associates

JULY 28, 2023

Thought leadership is a way for companies and leaders to share their expertise and insights on a particular topic, primarily to establish themselves as experts in their field and boost their credibility. What Is a Thought Leadership Strategy? It’s about tapping into the brand’s community, employees, and industry.

Leadership 62

Leadership Strategy How To Groups 62

Deirdre Breakenridge

FEBRUARY 26, 2019

Here’s a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission.

Communications 184

Communications Skype Ethics Leadership 184

ImPRessions - Crenshaw Communications

MAY 1, 2024

Forty percent view understanding and promoting diversity and inclusion as among the most important leadership attributes for those in their position. In an age where the country’s best-selling beer can see its market leadership evaporate over an influencer promotion, it’s hard to stick your neck out.

Corporate 203

Corporate Leadership Study Survey 203

Shift Communications

JANUARY 17, 2023

It has made communications strategy trickier — and more crucial — for organizations of all sizes and kinds. This will remain true, especially as mistrust and uncertainty (around companies, sectors, leadership, the media, influencers, products, the economy and so on) run rampant. Focus on performance communications.

Strategy 78

Strategy Communications Leadership Employee 78

NewsWhip

JUNE 14, 2023

Leader in Social Media Monitoring Users Love Us Leader in Media Monitoring Of course, we wouldn’t have those badges without the reviews from our trusted partners, who had the following to say about NewsWhip: “In today’s modern communications landscape, too many people are still focused on raw output/volume of media.

Leadership 78

Leadership Software Customer Service Small Business 78

PR News

OCTOBER 24, 2018

executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog.

Resources 297

Resources Communications Leadership Employee 297

Cision

MAY 12, 2017

As marketing communicators, we are on the verge of having all the data we could ever want. Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12.

Measurement 185

Measurement Data Marketing Analytics 185

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

NOVEMBER 13, 2024

These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact. Brands that effectively leverage AI to deliver personalized experiences need strong communication strategies to educate audiences about these innovations.

Advertising 143

Advertising Advertising Privacy Ethics 143

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. Here are the three steps you need to take to run a successful communications audit. The message sender.

International 188

International Internal Data Communications 188

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Sell it in.

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

Onclusive

JUNE 17, 2021

I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution to all MSL and Publicis Groupe clients worldwide.

Groups 370

Groups Data Measurement System 370

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. NEO Messaging applications for communications & PR pros. How communicators use NEO for strategic decision-making.

How To 370

How To Biotechnology Case Study Leadership 370

Melissa Agnes

SEPTEMBER 5, 2019

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis communication is complex, dynamic and critically important to get right.

Crisis Communications 203

Crisis Communications Crisis Communications Crisis Management 203