ImPRessions - Crenshaw Communications

JUNE 1, 2021

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream.

Interviews 268

Interviews Media Construction Report 268

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

PRSay

MARCH 25, 2019

” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Treat every piece of internal communication as if it were external. For your most sensitive communications, consider face-to-face meetings, or phone calls, instead of putting it in writing.

Internal 156

Internal International Communications Employee 156

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Leadership events. Media training. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep.

Agency 188

Agency Publicity Media Training Training 188

PR News

JUNE 26, 2016

Which is to say: you still have another five solid months to make this your best year ever as a communicator. The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. First, you’ll need to take stock of what you and your team have… Continued.

Leadership 90

Leadership Communications Blogging Brand 90

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital.

Trends 199

Trends Corporate Employee Analysis 199

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Maybe the model works for a smaller company whose PR needs are limited to earned media. appeared first on Crenshaw Communications. But it’s hard for us to imagine how the publicity results can be truly high-quality without a proper strategy, message development, and ongoing agency advice. The post Does Pay-For-Placement PR Work?

System 220

System Agency Media Training Reputation 220

PRSay

OCTOBER 13, 2021

Shaw, corporate vice president, communications at Microsoft. Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. Trust ‘can’t be a communications strategy.’. We’re going to be about a change,” Sherinian said.

Communications 148

Communications Pharmaceuticals Corporate Film 148

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. Thought leadership events. Brand perception audits. Long-form content.

Media Relations 120

Media Relations Agency Media Training Media 120

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 121

Communications Case Study Training Reputation 121

Onclusive

FEBRUARY 11, 2021

Communications challenges can halt PR founders before they get started. No matter who speaks on behalf of your organization, it’s a good idea to provide some media training and practice. We recently collaborated on an in-depth whitepaper produced by Business Wire. Identify When and How to Go Pro.

How To 221

How To Media Training Financial Storytelling 221

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Insufficient communication. Effective communications needs a mix of “rich” and “lean.” ” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. Subscribe to Brad’s blog: MrMediaTraining.com.

Training 113

Training Crisis Media Training Crisis Management 113

ImPRessions - Crenshaw Communications

JULY 31, 2017

For some, this can mean an intense media training session. How to prepare for a media interview. Demonstrate thought leadership. . The post Best PR Tips For Media Interviews appeared first on Crenshaw Communications. Today’s executives must come across as industry experts.

Interviews 206

Interviews Media Advertising Advertising 206

Presspage

JANUARY 21, 2025

Sally Stewart, author of Media Training 101 , reminds us that a successful press release should make the phone ring or the email ding. Pro Tip: Presspage makes it easy to target the right audience with our media database of millions of GDPR-compliant journalist profiles, advanced filters, and hyper-local distribution.

Writing 78

Writing How To Product Launch Crisis 78

ImPRessions - Crenshaw Communications

JULY 19, 2018

He’s now blaming the marketing agency involved in a media training session for goading him into uttering a racist word. Munster advises Musk to ignore short sellers and reminds him that the perception of “think-skinned and short-tempered” leadership is not helpful to his company. It starts with an apology.

Leadership 136

Leadership Media Training Employee Travel 136

Melissa Agnes

AUGUST 15, 2016

Because successful crisis management often requires an appearance, in some capacity, by the organization’s leadership. The last thing you want in a crisis is to communicate ineffectively. Worse than that, is to communicate in a way that increases the stress, anxiety and concerns of your key stakeholders.

Crisis 100

Crisis Crisis Management How To Leadership 100

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2016

Despite intense media training, our spokesperson could not keep the _ __ straight in an interview. media monitoring. thought leadership. The thought leadership program we put together for this B2B assignment is showing great results. key messages. background. pre-pitching. briefing doc. attribution. boilerplate.

Publicity 120

Publicity Media Training Interviews B2B 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction. But in all agencies, the importance of business communication can’t be underestimated. Be a good communicator.

Training 159

Training Writing Pitching Video 159

Sword and the Script

JULY 12, 2016

That’s the essence of crisis communications planning – preparing for the worst before it happens. The benefit of crisis communications planning often isn’t revealed until the heat of a crisis. Yet there’s a sizable population in corporate communications that admit to lacking a plan. foreseeing all the potential triggers.

Study 60

Study Leadership Crisis Crisis Communications 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

The right firm can calculate a winning strategy that will craft a well-worded announcement and put it out to the most well-positioned tech or business outlet (often for an exclusive) and follow up with a plan that tells different parts of the company story to different media as the news is rolled out. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

Doctor Spin

MARCH 23, 2023

We must find a way to bridge the leadership gap. Leadership is critical to any successful organisation, and developing influential leaders is essential for long-term success. A Gallup study examining corporate leadership and management found that only 10% of employees are natural leaders. The bad news?

Leadership 52

Leadership Training Employee Media Training 52

PRSay

AUGUST 3, 2022

While the obvious and innocuous answers, including drawing, vocal imitation, and fitting into small spaces, it’s more important for me, and all communicators, to figure out what we are not good at in our jobs. In training sessions, part of my job is to get people better at what they don’t do well. Credit: Copyright 2015 NBAE.

Training 146

Training Media Training Crisis Communications Writing 146

PRSay

NOVEMBER 12, 2020

But one of the most important things for communicators to analyze right now is the way the pandemic has affected journalists, who are our most important relationships in the PR profession. And I think it would be great for communicators and people in media relations to be mindful of that as well. So we’re just adapting.”.

Journalism 211

Journalism Report Interviews Meeting 211

PRSay

MARCH 19, 2020

Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years. And remember… Lock your office door !

Interviews 210

Interviews Video Meeting Skype 210

The Hoyt Organization

JULY 22, 2024

Media training prepares for high-pressure situations so that they don’t panic and inadvertently escalate things. It equips them with techniques to stay calm and composed so that they can communicate effectively and instill confidence in their organization. This is key during a crisis when emotions run high.

Media 79

Media Training Ethics Media Training 79

PRSay

AUGUST 31, 2020

Megan Paquin, APR, is vice president of Poston Communications in Atlanta, a PR firm that serves as communications counsel for Bostock. She and her colleagues worked together with their “great communications partners at the American Civil Liberties Union, which I just can’t say enough wonderful things about,” Paquin said.

Communications 88

Communications Media Training System Training 88

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. We really have an embarrassment of riches when it comes to energetic and smart people at Life Time for media.

Radio 167

Radio Journalism Interviews Energy 167

Communications Conversations

JANUARY 23, 2018

And, that’s proven to be true given she’s went from corporate communications manager to senior leader of Securian’s digital channels in the last six years. Especially given his new role as founder of Fahren , a digital leadership consultancy. Seems obvious, but very few people at a leadership level do this well.

Social Media 141

Social Media Media Marketing Leadership 141

5W PR

AUGUST 1, 2024

PR encourages healthcare providers to communicate openly about their policies, safety measures, and even past mistakes. This openness demonstrates a commitment to accountability and builds trust within the community. Transparency in PR extends beyond reactive communication.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Waxing UnLyrical

APRIL 11, 2012

Invest in getting your spokesperson(s) media trained. Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode. Take the time to develop a crisis communications plan.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Reputation Us

JUNE 23, 2019

Be Ready For Social Media Backlash. Monitor, Plan And Communicate. ” We partner with companies across many industries to develop comprehensive crisis communication plans, train executives and key staff to communicate effectively before, during and after a crisis. EXECUTIVE & STAFF TRAINING.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Konnect Agency

JUNE 22, 2023

That’s why it’s essential for businesses to have a crisis communications plan in place and a seasoned PR agency partner to can help streamline that process and create a dependable strategy. These messages should be clear, concise, and consistent across all communications channels.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

PR in High Definition

JULY 23, 2024

There’s a flurry of activity as companies race to make noise with new announcements, fresh messaging, the latest thought leadership and more. For instance, if results are focused on media coverage, with high numbers secured by the time late July rolls around, some pressure will be taken off.

How To 62

How To Leadership Case Study International 62