ISEBOX

APRIL 15, 2016

I always make sure I have the right tools for my work in content marketing, so my error could easily have been avoided if I’d carried over that strategy. Social market research and brand tracking tools allow you to better manage reputation, identify threats and get a leg up over your competition. Periscope: Live Video Streaming.

Pharmaceuticals 70

Pharmaceuticals Communications Enterprise Video 70

Cision

MAY 17, 2016

From research to execution, every aspect of your communication strategy is important. Anthony Bianco, executive vice president and general manager at República, says brands need to invest in each component of communication to ensure success. How did you get your start in advertising and communication? Luck favors the prepared.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

ISEBOX

OCTOBER 19, 2016

It’s Pharmaceutical PR 101: Speed matters in healthcare communications. So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

ISEBOX

FEBRUARY 23, 2017

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? Instagram content is consumable through quick captions, images, and video clips – unique content that communicates information about the products you offer.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation. Never discount earned media.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Constant innovation.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

PRSay

MAY 9, 2023

However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, most recently, EMV is used to evaluate ROI for influencer marketing campaigns. EMV is a mysterious metric.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

ISEBOX

OCTOBER 6, 2016

Since today’s best practices for pharmaceutical PR necessitates using multimedia content in communication s, we’re obviously not talking about just text. We’ll continue our Regulatory Series for pharmaceutical communications and PR professionals with: The FDA Keeps Up with the Kardashians AND. Stay tuned….

Pharmaceuticals 79

Pharmaceuticals Communications Healthcare Film 79

Bianchi Biz Blog

JULY 22, 2024

Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Malaysia is a dynamic market for Halal products and services and a world leader in Halal certification.

Marketing 101

Marketing Tourism Local Government 101

PRSay

FEBRUARY 25, 2022

“I have lost business because I was a Black woman, but I’ve also gained business because I was a Black woman,” said LaTricia Woods, APR, owner of Mahogany Xan Communications in Chandler, Ariz. Companies are looking for authentic storytellers and authentic representation.”. Woods was one of four panelists during PRSA’s Feb.

Pharmaceuticals 131

Pharmaceuticals Groups Storytelling Education 131

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times…. Since we’re big on “Top # Tips,” here are the Top 3 Ways Pharma Can Better Leverage Twitter in Marketing.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

The Stalwart Blog

OCTOBER 17, 2020

I have been following the vaccine trial development that a lot of pharmaceutical companies are undertaking right now. In other words, consumers will think that the pharmaceutical companies are being ineffective in their development. There’s a lot of things to watch on the news of late. That’s not necessarily the case.

Pharmaceuticals 78

Pharmaceuticals Publicity Government Reputation 78

ISEBOX

MAY 6, 2016

While they may not have the thrills and chills of a heated boxing match, there are similar results when you put two PR communications solutions in the ring together: One solution will always outdo the other because it offers superior features– whether it saves you time, reduces costs or improves your campaign outcome.

Tools 70

Tools Pharmaceuticals Communications Mobile 70

ISEBOX

MAY 6, 2016

While they may not have the thrills and chills of a heated boxing match, there are similar results when you put two PR communications solutions in the ring together: One solution will always outdo the other because it offers superior features– whether it saves you time, reduces costs or improves your campaign outcome.

Tools 70

Tools Pharmaceuticals Communications Mobile 70

MaccaPR

SEPTEMBER 16, 2014

While this information democracy era is still in its infancy, its promise of open, honest and ethical marketing and communication is encouraging. Gwen Chynoweth is executive vice president and chief talent officer at Minneapolis-based Maccabee , a strategic public relations and online marketing agency. Source: PRNewser ).

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

PRSay

OCTOBER 11, 2019

In our conversations we realized that when we approach our definition of clients as a question rather than an assumption, we discover opportunities to demonstrate the value of public relations beyond the communications team. Maybe it’s their boss, for instance. Determine wh a t your client wants out of their metrics.

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

ISEBOX

NOVEMBER 9, 2016

There aren’t many pharmaceutical PR executives who would accuse the FDA of having a sense of humor. Just close your eyes and you can picture agents sitting around a conference table, laughing as they think of ways to make the daily grind of a healthcare communications pro more difficult. Read Time: 2 minutes.

Pharmaceuticals 70

Pharmaceuticals Healthcare Conference Social Media 70

5W PR

SEPTEMBER 30, 2024

As cold and flu season approaches, medical practices face increased patient volumes, heightened media attention, and the need for clear, consistent communication about health and wellness. A PR agency can help doctors and healthcare providers communicate preventive tips and best practices for managing cold and flu symptoms.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78

ISEBOX

NOVEMBER 23, 2016

But aside from a crafty marketing scheme, we also recognize that posting FDA-compliant content on limited character platforms is a science – one that deserves a post all its own. To comply with FDA regulations, your Tweet – and any other pharmaceutical PR content – must properly balance risks and benefits. Stay tuned for the next.

Pharmaceuticals 70

Pharmaceuticals Chemicals Construction Social Media 70

ISEBOX

OCTOBER 13, 2016

We’ve already talked about how pharmaceutical communications must equally balance risks and benefits in order to avoid being false or misleading. But Kim’s obvious omission in failing to communicate risk information isn’t the point here. The Harsh Consequences of a Little Tweet. .

Pharmaceuticals 70

Pharmaceuticals Healthcare Social Media Analysis 70

ISEBOX

OCTOBER 26, 2016

And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. As a result, life science communications teams are creating and delivering compelling content for drug launches, unbranded campaigns, disease state awareness reports and more. And more frequently, it’s viewed on mobile devices.

Pharmaceuticals 70

Pharmaceuticals Enterprise Mobile Analytics 70

PRSay

AUGUST 17, 2023

However, it’s interesting and unexpected that pharmaceutical companies that are usually late social media adopters have already jumped on the Threads bandwagon (Boehringer Ingelheim, Moderna, Bayer and Amgen.) While this may limit immediate marketing capabilities, it also creates a significant PR opportunity.

Twitter 147

Twitter Pharmaceuticals Instagram Social Media 147

ISEBOX

OCTOBER 26, 2016

And this is truly a scary story for marketing pros trying to get a grasp on global compliance issues related to pharmaceutical communications: You’re about to meet the FDA’s not-quite-mirror-image twin, the European Medicines Agency (EMA). If granted, the centralized marketing authorization is valid in all EU member states. .

Pharmaceuticals 70

Pharmaceuticals Meeting Agency Healthcare 70

Cision

MAY 5, 2016

Lisa Martins, vice president at Finn Partners, says you must be open and honest with your audience and be mindful of what and how you are communicating with them. You’ve worked with some of the world’s largest pharmaceutical companies. So it’s important to be mindful and thoughtful of how you communicate. . healthful) lives.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Presspage

AUGUST 12, 2022

Or – at the other end of the yardstick – a persistent and vast communications breakdown with costs in the millions gets ignored because it isn’t obvious to your stakeholders. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. Technology is wonderful.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Or – at the other end of the yardstick – a persistent and vast communications breakdown with costs in the millions gets ignored because it isn’t obvious to your stakeholders. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. Technology is wonderful.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

ISEBOX

DECEMBER 14, 2016

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. Obviously, mobile apps in the healthcare environment deserve the attention of pharma marketers, but there’s more to the story than just the numbers. Read Time: 2 minutes.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

Mindful Marketing

FEBRUARY 14, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing As a Seinfeld fan, one of my favorite episodes is when George’s eye catches a piece of flying grapefruit, causing him to confuse everyone with his involuntary winking. Actually, several other $5.5

Pharmaceuticals 105

Pharmaceuticals Advertising Advertising Ethics 105

ISEBOX

FEBRUARY 2, 2017

Results of a survey published January 26, 2017 by InCrowd, a provider of market intelligence for pharma marketing firms, might send a shiver down the spine of every marketer in the health and life sciences world. A ban…on ALL DTC marketing? So what is simplicity in marketing?

Pharmaceuticals 70

Pharmaceuticals Marketing Survey Consumer 70

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

The former CEO of Turing Pharmaceuticals triggered public fury and became the poster boy for industry greed after Turing raised the price of an obscure drug 4000 percent. It’s just another sign that small details can communicate corporate values, and the top executive needs to pay attention. Optics matter.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. For some, it conjures up imagery of “advertorials” and “sponsored content.”

Journalism 148

Journalism Branding Brand Interviews 148

Shift Communications

NOVEMBER 20, 2017

Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. Vice President, Marketing Technology. Marketing and advertising. Pharmaceutical companies. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

B2C 103

B2C Airlines Pharmaceuticals Banking 103

ISEBOX

JANUARY 5, 2017

The pharmaceutical communications team at Duchesnay was able to turn things around by sticking to their original strategy – with just a slight adjustment to the delivery. In marketing landscape where pharma companies are slow to embrace social media , Duchesnay proved it has hit its stride. Same Approach, New Tactic.

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

PR in High Definition

MAY 31, 2017

Trust plays a big role in modern commerce and communications. But…would you trust Amazon to deliver your pharmaceuticals? According to CNBC , Amazon is hiring to break into the multi-billion-dollar pharmacy market. It can be a fickle commodity, rising and falling based on your reputation.

Communications 48

Communications Branding Brand Pharmaceuticals 48

Sword and the Script

JUNE 3, 2020

If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. 1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. Here’s this month’s PR tech sum.

Product Launch 109

Product Launch Survey Banking Pharmaceuticals 109

PR Conversations

DECEMBER 11, 2014

Zikmund and Babin (see, Essentials of Marketing Research ) warn against such pseudo-research, advising the practitioner to, “Walk away from the project if it appears that management strongly desires a predetermined opinion.” ” Making the case for a helping hand for public relations research.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

Landis PR

MAY 28, 2024

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59