5W PR

FEBRUARY 18, 2025

The defense technology sector faces unique challenges when communicating innovations to stakeholders, government agencies, and the public. PR teams must strike a careful balance between transparency and security while demonstrating the real-world impact of complex technologies.

Technology 78

Technology Wireless Government Guidelines 78

Wadds Inc.

NOVEMBER 23, 2024

There are several reasons why the individual effectiveness and efficiency benefits of AI in corporate communications and public relations haven’t yet scaled to teams. This accessibility has enabled individual practitioners to understand the potential of AI in management and functional communication roles. Bias is also an issue.

Corporate 111

Corporate Publicity Communications Enterprise 111

Bianchi Biz Blog

OCTOBER 17, 2024

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show. Overwhelming. Hypercompetitive. Exhausting. Career-making or breaking.

Technology 96

Technology Automotive Mobile Software 96

Business Wire

JANUARY 11, 2022

2021 proved to be one of the best initial public offering (IPO) markets ever. Niccolo de Masi : CEO of dMY Technology, de Masi has overseen 25 mergers and acquisitions and has raised billions in equity to support public and private companies he’s led. In fact, a record-setting 968 IPOs and 613 SPAC IPOs were filed last year.

Company 310

Company Publicity Communications Blogging 310

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

JANUARY 4, 2022

MERGES KANTAR REPUTATION INTELLIGENCE, PRGLOO AND ONCLUSIVE TO CREATE A NEW GLOBAL PARTNER FOR PR & COMMUNICATIONS. Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. Treadwell, Managing Director at STG.

Groups 195

Groups Technology Reputation Software 195

Bianchi Biz Blog

OCTOBER 28, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 101

Marketing Crisis Local Internal 101

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question: What is social listening?

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

APRIL 5, 2019

Experian, a global leader in consumer and business credit reporting and marketing services with offices in 39 countries, helps millions of consumers and businesses use the power of data and technology to make financial decisions and reduce risk. Having so many constituents can make external communications a challenge.

Communications 57

Communications Financial Measurement Crisis 57

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. The challenge that any new technology faces is explaining the full implications of its tech once unleashed. As disruptive technologies aim to overturn the status quo, they often challenge entrenched systems.

Technology 170

Technology Strategy Privacy Healthcare 170

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Privacy laws spook marketers. The changes have marketers scrambling, which gives ad tech the opportunity to be Ellen Ripley, the hero of this horror story. Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone. Happy Halloween! .

Privacy 434

Privacy Case Study Advertising Advertising 434

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. They’ve featured a stellar lineup of industry experts including Innovid Founder Tal Chalozin , advertising legend Martin Sorrell , marketing veteran and DoubleVerify interim CEO Laura Desmond and many more. AdExchanger Social Distancing With Friends. The Mumbrellacast.

Marketing 306

Marketing Advertising Advertising Industry 306

Sword and the Script

SEPTEMBER 10, 2024

It also bears a warning sign for B2B marketers: buyers don’t understand how your product is different. For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). It’s an employer’s market right now.

B2B 179

B2B Software Ethics Leadership 179

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

PR for Anyone

APRIL 7, 2020

Christina Daves (01:47- 01:52) How are you taking advantage of video and marketing that can serve as the voice of your brand? In this week's episode, I talk about effective public relations and marketing while working from home. Despite the social distance, we can remain connected through the use of technology.

Marketing 279

Marketing Video Training Technology 279

Onclusive

DECEMBER 20, 2021

If you want to choose a PR technology partner that can stay with you for the long-term, it must not only meet your immediate needs but also respond well to future customer needs and anticipated industry shifts. That’s why it’s important to look at the product direction, or product roadmap, of your technology provider.

Technology 195

Technology Comparison How To Software 195

5W PR

APRIL 2, 2025

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital marketing.

Marketing 78

Marketing Financial Case Study Education 78

Agility PR Solutions

FEBRUARY 12, 2025

Facebook and Instagram follow X and put more pressure on public relations teams Recent shifts toward reduced content monitoring on major social platforms like Facebook, X, and Instagram are poised to impact not only the general public, but also the business-to-business (B2B) technology sector.

B2B 100

B2B Social Media Communications Instagram 100

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. According to a study by Cision, 91% of PR professionals believe content marketing is becoming more important to their success.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Businesses draw on a large and diverse talent pool, especially in financial services, technology and life sciences. story angles.

Print 100

Print Marketing Instagram Newspapers 100

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. Marketing teams must adapt their strategies now to maintain effective digital campaigns while respecting user privacy and meeting compliance requirements.

Privacy 78

Privacy Marketing Advertising Advertising 78

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. Here are 10 of the most eye roll- inducing tech buzzwords and marketing speak that PR folk should try to avoid in 2021. Few of these technologies or products are actually disruptive.

Big Data 296

Big Data Technology Data Energy 296

Onclusive

MARCH 24, 2022

This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. In order to set the right objectives and develop a solid plan, communicators need the right data.

Measurement 396

Measurement Data Hotels Viral 396

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. A good PR plan communicates business leadership.

Banking 327

Banking Financial Employee Technology 327

Sword and the Script

SEPTEMBER 19, 2023

The first step in any effective marketing or communications program is audience identification. It’s not platforms, technology or distribution. We think the target market is like us. First, marketing and PR needs direct contact with customers and prospects (which can be challenging with the account manager model in B2B).

Communications 168

Communications Marketing B2B Technology 168

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. Onclusive’s proprietary PR Attribution is the most reliable and scalable impact measurement tool for communications.

How To 397

How To Media Software Analytics 397

5W PR

OCTOBER 18, 2024

In today’s digital age, effective brand communication is essential for success. Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Digital marketing leverages technology to reach a wider audience through online channels.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Onclusive

JULY 22, 2021

Clear and compelling messaging is essential to achieving impact with marketing, communications and branding. In this whitepaper, we will review the practical applications of the next generation of message optimization technology for communications professionals, News Engine Optimization (NEO ).

How To 370

How To Case Study SEO Engineering 370

ImPRessions - Crenshaw Communications

JULY 1, 2021

Lots of ad and PR agencies tout their independent status in their marketing. We had our own clients, but we depended on “below-the-line” budgets of large integrated marketing clients where the relationship was owned by our advertising siblings. Most have been replaced by creative digital marketing companies.

Agency 421

Agency Creativity Advertising Advertising 421

ImPRessions - Crenshaw Communications

JULY 10, 2020

Check out this list of podcasts for public relations and communications pros. . The PR Week highlights news, opinions and insight from members of the PRWeek staff as well as newsmakers in the world of PR, marketing and communications. Marketing Smarts. The PR Week. Each episode features a PR pro from a known agency.

Sports 332

Sports Radio Retail Advertising 332

Onclusive

APRIL 17, 2020

Executives have long struggled to appreciate the full value that communications professionals provide. But technology today enables far more useful metrics to analyze earned media, and intrepid communications leaders have found ways to gain support and credibility in the boardroom. VP of Marketing. Clarissa Horowitz.

Data 370

Data Advertising Advertising Corporate 370

Landis PR

APRIL 1, 2025

By Brendan Davis Last week, I had the opportunity to attend NVIDIAs 2025 Global Technology Conference (GTC). Walking the show floor, I was struck by how technology doesn’t just process information but enhances human creativity, turning our most innovative dreams into tangible realities. The applications are seemingly endless.

Healthcare 59

Healthcare Communications Technology Privacy 59

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

In the business of public relations, email is essential for communicating with partners, journalists and future clients. We’re not alone in this, but in the communication business, email still reigns supreme. It keeps us up-to-date on meetings, client communications and industry changes. PR News: The Skinny. PR Daily News Feed.

Retail 320

Retail Healthcare Crisis Management Social Media 320

ImPRessions - Crenshaw Communications

MAY 3, 2021

But with many companies doing business internationally it’s smart to look outside our own media market for openings. It’s always great to generate coverage within top-tier technology publications like TechCrunch or VentureBeat. The post 5 PR Tips To Boost Your Company’s Media Appeal appeared first on Crenshaw Communications.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

“Experienced marketing consultant who helps nonprofits obtain funding” is better than “Director of Marketing” or, worse, “Nonprofit Marketing Guru” . For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421