Agility PR Solutions

JULY 8, 2020

The post Consumers expect Black Lives Matter actions, not talk—why aren’t brands communicating plans? The research, from […]. appeared first on Agility PR Solutions.

Consumer 147

Consumer Nonprofit Brand Branding 147

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Sell it in.

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

Beyond PR

OCTOBER 6, 2016

For nonprofits, working on a shoestring budget is a fact of life. However, there are certain communication tactics where it can pay off in the long term to invest more in the short. It’s important to include a call to action that: Focuses on a specific activity (Donate to our nonprofit, Learn about our mission, etc.).

Nonprofit 103

Nonprofit Measurement Writing LinkedIn 103

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. International Association of Business Communicators (IABC) World Conference. Staying on top of the latest trends, technologies and strategies is paramount. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

PRSay

FEBRUARY 27, 2025

He brings expertise in strategic development, membership growth and nonprofit leadership. Most recently, he provided strategic consulting, helping nonprofit clients increase revenue and membership. Were the leaders in business communications and communications around the globe. Those things are key to my leadership style.

Nonprofit 113

Nonprofit Leadership Internal International 113

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. International Association of Business Communicators (IABC) World Conference. Skim the event calendar for conferences geared toward media relations and communications professionals.

Conference 210

Conference Content Marketing Marketing Education 210

Reputation Us

JANUARY 23, 2025

President and Chief Reputation Officer Casey Boggs of ReputationUs is a recognized global authority on reputation management and crisis mitigation for businesses and nonprofits. Executive leaders are increasingly seeking insights on how to measure their companys overall reputational health.

Reputation 78

Reputation Crisis Insurance Insurance 78

Waxing UnLyrical

JUNE 13, 2011

I attended the Nonprofit 2.0 I got to see Danielle Brigida of the National Wildlife Federation IRL after a long time, which was great since we are both measurement geeks … and I got to meet oh-so-many people for the first time, with whom I’d previously connected online, that it was a real treat.

Nonprofit 85

Nonprofit Community Meeting Conference 85

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. However, it still would be nice to have a few extra resources to help you execute your PR plan and achieve your communications goals.

Nonprofit 82

Nonprofit Tools Marketing Skype 82

PRSay

SEPTEMBER 28, 2020

When speaking with professional communicators and journalists, Lata Nott often finds herself offering directions about her specialty area. based nonpartisan, nonprofit organization that fosters First Amendment freedoms. Communicators could talk about walking back statements and saying, “This doesn’t reflect the views of the company.”

Communications 148

Communications Employee Government Nonprofit 148

Cision

JULY 5, 2016

Short-term, intermittent marketing is almost never effective; the best return is only achievable through regular, ongoing, strategic marketing communications and media efforts. That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Waxing UnLyrical

MARCH 21, 2012

speaking to the PRSA chapter on measurement. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. get caught up in shiny new measurement tools. Identify how you will measure the success or failure of these objectives.

Measurement 98

Measurement Google Analytics Nonprofit 98

ImPRessions - Crenshaw Communications

MAY 4, 2018

I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

Reputation Us

MAY 1, 2019

Published by the Nonprofit Association of Oregon on May 1, 2019. Successful nonprofits certainly recognize that partnerships are important. But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Authored by Casey Boggs , ReputationUs.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Deirdre Breakenridge

NOVEMBER 11, 2019

Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Think of your community when podcasting instead of focusing solely on promotion. Don’t forget that engagement can also be measured. Image Credit: Pixabay. Connect with her on Twitter @_christymaguire.

Community 206

Community Nonprofit Conference Social Media 206

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

Storytelling 163

Storytelling Media Nonprofit Government 163

Katie Paine's Measurement Blog

FEBRUARY 20, 2023

The Integrated Communications Measurement Dashboard The Integrated Communications Measurement Dashboard eBook is designed for communications professionals who want to see all their metrics in one place. The Guide includes: A checklist Vendor guide Detailed how-to instructions Quick-start guid e

Measurement 52

Measurement Communications Public Affairs B2C 52

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Make sure it’s two pages or less.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

PRSay

FEBRUARY 23, 2024

In the post-pandemic era, communicators have an opportunity to start fresh with their careers. In this new era, we can apply an entrepreneurial mindset when looking for our next communications jobs. For your job search and your overall career, you are your own chief communication and marketing officer. Target your job searches.

How To 179

How To Employee Nonprofit Technology 179

5W PR

JANUARY 3, 2024

Crafting unforgettable experiences through strategic communications is an art that goes beyond mere interaction. In a world inundated with information and stimuli, strategic communication becomes the linchpin for organizations and individuals seeking to make a lasting impression. What is strategic communication?

Communications 78

Communications Storytelling Nonprofit Measurement 78

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue. Am I making them proud?

Publicity 173

Publicity Nonprofit Customer Service Writing 173

Katie Paine's Measurement Blog

FEBRUARY 11, 2014

Figure out what those measurements are, and keep refining them. Beth Kanter and Katie Delahaye Paine‘s book Measuring the Networked Nonprofit can walk you through just how to do that.) […] outcomes. You may […].'

Nonprofit 67

Nonprofit Communications Measurement How To 67

The Hoyt Organization

APRIL 23, 2024

million nonprofits registered with the IRS. With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. Additionally, you can easily reach the right audiences and communicate your message effectively.

Strategy 101

Strategy Nonprofit Social Media Television 101

Cision

MAY 3, 2016

Larger enterprise companies will likely measure this daily, while smaller nonprofits may choose a weekly time frame. If you take notice of which media outlets mention specific terms related to your industry most, you can better target your outreach,” says Stacey Miller, Cision’s senior manager, communications.

Brand 120

Brand Branding Nonprofit Software 120

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Nonprofit Tech for Good. Nonprofit Fundraising Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

wiredPRworks

NOVEMBER 22, 2016

Charities and nonprofit fundraising communities from around the world will unite to celebrate generosity, share stories and raise awareness about important causes. GivingTuesday Ideas for NonProfit Fundraising. Communicate and countdown with ways to share campaign news. #GivingTuesday is on November 29, 2016.

Nonprofit 40

Nonprofit Small Business Corporate Creativity 40

Cision

DECEMBER 21, 2015

For communication professionals, this means that the ways that you can communicate on Facebook are expanding and are increasing in complexity. For communication professionals, this means that in the near future you may perform internal communication in a closed Facebook ecosystem. Instant Articles.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Clipped from [link] [.]

Tools 104

Tools Marketing Nonprofit Mobile 104

Waxing UnLyrical

OCTOBER 19, 2010

Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? How Google Instant Might Impact Your Small #Nonprofit [link] by @ericaholt (guest post) [.] My First Guest Blog for @Shonali on Digital Marketing for Nonprofits!

Google 104

Google Nonprofit Engineering SEO 104

PRSay

APRIL 3, 2017

I applied the PR Planning model (Research, Planning, Implementation and Evaluation) to a nonprofit, and six months later I passed the Examination for Accreditation in Public Relations. My doctorate proved to be helpful in refining my research methods and expanding my theoretical understanding of communications and the social sciences.

Public Affairs 116

Public Affairs Education Nonprofit Study 116

Waxing UnLyrical

APRIL 5, 2012

And we measure, using carefully honed metrics, the outcomes of our efforts. Strategic communication function” … careful, calculated planning utilizing extensive research (science). There is a science to what we as public relations professionals do on behalf of clients or employers. Couldn’t say it better myself!

Publicity 104

Publicity Insurance Insurance Nonprofit 104

Waxing UnLyrical

MAY 5, 2014

Seven thousand-plus nonprofits in 120 communities across the country are participating – an astounding number. Use Twitter to announce milestones, “listen” to what others are saying about your event, and communicate with news outlets. Guest post by Lori Finch. Keep it visual. Set goals and share them.

Local 73

Local Nonprofit Facebook Infographics 73

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications.

Education 150

Education Course Training Social Media 150

5W PR

FEBRUARY 16, 2021

Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020. This also means regular monitoring and measurement of engagement rates on every platform the brand utilizes.

Social Media 88

Social Media Healthcare Brand Branding 88

Waxing UnLyrical

JULY 30, 2014

However, this version of the story neglects to mention the long-term life-cycle of the companies and how complex successful communications programs really are. The term seems to be applied as an umbrella for a range of Internet skills and tools, from social media engagement, to measuring site traffic, to content site partnerships.

Viral 104

Viral Community Nonprofit Social Media 104

Cision

MAY 12, 2015

New ways to accurately measure and track PR’s value. RaeAnn has experience in the corporate and nonprofit communication worlds, serving most recently as the senior national communications manager for Young Invincibles. When I first got into communications, social media was met with “Oh, so you Facebook all day.

Data 120

Data Nonprofit Instagram Social Media 120