Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. International Association of Business Communicators (IABC) World Conference. Staying on top of the latest trends, technologies and strategies is paramount. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Stern + Associates

JULY 8, 2024

In today’s dynamic competitive landscape, effective communication isn’t just a skill—it’s a strategic advantage. Offer workshops or coaching sessions to help speakers refine their skills and tailor their messages effectively. Attend or view video of a meeting or presentation the potential speaker has led.

Corporate 62

Corporate Conference International Internal 62

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Promote your business and amplify your message across communication channels: Public Relations and Social Media.

Training 45

Training LinkedIn Marketing Pinterest 45

Mindful Marketing

SEPTEMBER 6, 2016

September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.” ” As AMEC describes it, it is “A global program of activities to spotlight attention on the importance of PR measurement. Our first tip: Benchmark.

Measurement 50

Measurement Analytics Twitter International 50

Onclusive

NOVEMBER 29, 2017

International Association of Business Communicators (IABC) World Conference. The theme for this year’s conference focuses on “The Communication Crossroads,” emphasizing that the communication profession is uniquely positioned at the crossroads of business, culture, functions, and audience. Dates: June 3-6, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

5W PR

APRIL 8, 2024

Collaborating with educators, producing informative content, and sponsoring financial literacy workshops are some ways to empower consumers. Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey.

Consumer 78

Consumer Financial Ethics Banking 78

PRSay

APRIL 21, 2020

I relied on the APR study guide, free boot camps and workshops, and the advice of many people who had previously taken the exam. Preparing for the exam reiterated the integrated marketing communication practices I teach in the classroom and fine-tuned my strategic planning capabilities. A sense of pride. My advice: Do it now!

Ethics 210

Ethics Study Print Social Media 210

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this aspect of corporate communications. Omni-directional communications. 5 ways to raise internal PR standards.

Internal 147

Internal International Employee Mobile 147

Stern + Associates

FEBRUARY 20, 2023

Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color. The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.”

Local 118

Local Community Ethics Education 118

Burrelles Fresh Ideas

MAY 21, 2024

Additionally, the intangible nature of mental health poses unique difficulties in measuring progress and ROI, further complicating efforts to secure buy-in from senior leadership. Crisis communication: In times of crisis or organizational change, effective communication is paramount to maintaining trust and stability.

Employee 97

Employee Pinterest Resources System 97

Shift Communications

FEBRUARY 9, 2016

I recently had the opportunity to speak at PRNews’ Emerging Communicators Workshop and was very encouraged that measurement and analytics featured as such a prominent part of the agenda. The fact is we don’t and our emerging communicators face a significant, and in my opinion damaging, knowledge gap.

Communications 60

Communications Marketing Analytics eBook 60

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future.

Education 112

Education Employee Measurement Agency 112

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Solo PR Pro

SEPTEMBER 5, 2023

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Showcase your expertise by offering workshops, webinars, or seminars. This is an often overlooked strategy for communication professionals. Measure your results.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

PRSay

OCTOBER 22, 2021

The company’s communications team found itself pivoting into crisis mode. Things began to continually get worse,” said Kristin Seay, Delta’s director of employee communications. Our communications strategies and ways of working were based on whatever had happened the day before.”. “Our

Crisis 78

Crisis Airlines Travel International 78

Waxing UnLyrical

MAY 24, 2011

Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Guest post by Richard Bagnall.

Measurement 97

Measurement Social Media Media Internal 97

Waxing UnLyrical

NOVEMBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?

Measurement 78

Measurement Conference Tourism Blogging 78

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. The three-day event was packed with dozens of workshops, networking and impressive keynotes. Natan Edelsburg, COO, MuckRack.

Conference 110

Conference Internal International Storytelling 110

PRSay

APRIL 25, 2024

If you want to build a professional brand in communications, then you should probably be already in the field of communications and find ways of expressing that experience. Your goals should be specific, measurable, achievable, relevant and timed (SMART). Seek out relevant courses, workshops, seminars and webinars.

Strategy 87

Strategy Branding Brand LinkedIn 87

Waxing UnLyrical

DECEMBER 20, 2011

Without the input of communicators and marketers far and wide I fear Christmas may be doomed. Christmas Communication Plan 2011. Prepared by senior communication elves: Peppermint Pete and Ernie Evergreen. Santa’s Workshop holds a monopoly on Christmas magic. Long story short, I photographed their comm. Need/Opportunity.

Communications 66

Communications Analysis Print Meeting 66

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” or “Can you really measure that ?”

Measurement 105

Measurement Education Twitter Facebook 105

Burrelles Fresh Ideas

DECEMBER 12, 2023

via GIPHY ‘Twas the night before Christmas, and all through the North Pole, not a creature was stirring—except for Santa Claus, who was pacing nervously in his cozy workshop. Find out how we help PR pros with media outreach, monitoring, and measurement. Jolly PR Solutions partnered with Burrelles to save Santa and create holiday magic!

Social Media 80

Social Media Trends Crisis Crisis Management 80

Konnect Agency

APRIL 24, 2024

For example, if you’re hosting a product launch event for a new fitness app, incorporate interactive fitness challenges, live demonstrations, or wellness workshops to engage attendees and showcase the app’s features. Measure Event Success Evaluate the impact of your event by defining clear metrics and KPIs to measure success.

Product Launch 52

Product Launch Transportation Measurement Examples 52

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 64

Measurement Social Media Twitter Tourism 64

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1.

Measurement 85

Measurement Publicity Analysis Tools 85

Waxing UnLyrical

SEPTEMBER 18, 2012

21 , I’ll be leading a post-conference workshop for attendees of ALI’s “Social Media for Government Communicators” conference on (what else?) PR and social media measurement. If by some chance you are one of the folks registered for my workshop, do let me know! Next week ( Sept.

Conference 98

Conference Measurement Social Media Government 98

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# “PR outcomes usually refer to any end results of the communication campaign.

Measurement 81

Measurement Publicity Web Analytics 81

Waxing UnLyrical

NOVEMBER 21, 2010

You don’t have to be Einstein to start measuring smartly. There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. by Daniel Sitkin at Metrica’s Measurement Matters. Why: Measuring the channels is not important. Who owns the news?

Measurement 50

Measurement Analytics Conference Web 50

Stephen Waddington

JULY 21, 2020

Education Campus and classroom education is going to be different with social distancing measures in place. Organisations have realised that you can’t transfer a workshop lasting longer than 60 minutes online and expect it to work. Executive teams have relied on communication teams for research, listening, engagement and evaluation.

Crisis 78

Crisis Agency Enterprise Local 78

Barokas

DECEMBER 3, 2019

It took countless brainstorming sessions, messaging workshops, copy drafts and design meetings with our web partner for our vision to become clear. We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. It is second nature to us.

Case Study 78

Case Study Enterprise System Fashion 78

PRSay

OCTOBER 8, 2019

This is the time for communications professionals to step up and take control. From staying ahead of the story by conducting continuous media monitoring to knowing when and how to communicate both internally and externally, we run through our steps for managing a crisis. You manage the crisis and you manage it well. 21, at 2:40 p.m.

Crisis 89

Crisis Internal International Conference 89

Sword and the Script

JUNE 15, 2021

The first step in communications is audience identification. And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind. A few years back I was at a workshop at a conference for legal technology. Go to the sessions and workshops where customers or prospective customers are presenting.

Survey 114

Survey B2B Marketing Interviews 114

PRSay

APRIL 3, 2017

I attended the local Chapter’s jump-start session and a couple of local workshops, but then put my APR studies on hold for a year. My doctorate proved to be helpful in refining my research methods and expanding my theoretical understanding of communications and the social sciences. So what makes a better PR professor? A doctorate?

Public Affairs 115

Public Affairs Education Nonprofit Study 115

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Ishmael's Corner

MARCH 20, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I plan to use the occasion to explore whether communicators are changing fast enough. I’ll be in Portland on April 12 talking at an IABC Oregon luncheon. Cars that drive themselves.

Communications 60

Communications Storytelling Publicity Industry 60

Solo PR Pro

DECEMBER 22, 2020

When you attend PR conferences, you get access to workshops, talks and panels led by industry professionals, plus the chance to network and brainstorm with PR professionals just like you. Across marketing, communications and PR, these are 10 conferences all solo PR pros need to know about. *Be AMEC Global Summit on Measurement.

Conference 58

Conference Content Marketing Community Education 58