PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company.

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Agency Corporate Pharmaceuticals Public Affairs 200

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

PRSay

APRIL 3, 2017

My teaching colleague and PR mentor, John Luecke, said that while getting a master’s degree may be a requirement to teach at the undergraduate level, earning the Accreditation in Public Relations (APR) credential would be the game-changer in how I educate. John was right. However, Accreditation wasn’t easy. A doctorate? Practical experience?

Public Affairs 115

Public Affairs Education Nonprofit Study 115

PRSay

AUGUST 13, 2020

During the 19 th century, abolitionists, suffragettes, temperance unions and labor groups acted as strategic communicators, using dramatic events, the news media and strategic alliances to influence opinion and bring about reforms. Murrow College of Communication at Washington State University in the fall of 2020.

System 189

System Public Affairs Employee Nonprofit 189

Ethical Voices

SEPTEMBER 26, 2022

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. The most important ethics priority for healthcare communicators. I did a stint in the nonprofit sector, which I want to say, if you really want to get to know a community, the nonprofit sector is something you should do.

Healthcare 68

Healthcare Ethics Communications System 68

Cision

FEBRUARY 16, 2016

After I graduated, Safety Center Incorporated, the Sacramento, California nonprofit behind the initiative, hired me to implement the plan. I’m going to push the boundaries of what clients expect from a public relations agency. We got a lot of media coverage, and the program turned out to be a big success.

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

Cision

MAY 12, 2016

Before you can build a strong communication strategy, you must do the research. Without insights on your industry and audience, you won’t know how to communicate effectively. Nick Gourevitch, partner at Global Strategy Group, says you can’t rely on your gut instinct when it comes to delivering impactful communication.

Public Affairs 120

Public Affairs Groups Social Media Analytics 120

Landis PR

FEBRUARY 20, 2024

You probably don’t think about sponsored support groups, school educational campaigns or recruiting efforts…but these are all community relations efforts that are vital components to any integrated communications program in healthcare. AND, they provide an important service to the community.

Healthcare 59

Healthcare Community Pharmaceuticals Nonprofit 59

PRSay

NOVEMBER 15, 2022

Paula Pedene, APR, Fellow PRSA, owner of the consultancy Paula Pedene and Associates and executive director of the nonprofit Honoring America’s Veterans, moderated the panel. military approaches diversity, equity and inclusion and about the importance of storytelling to communicate an organization’s messages. She asked how the U.S.

Nonprofit 133

Nonprofit Storytelling Radio System 133

Waxing UnLyrical

APRIL 11, 2019

Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers. Fueled by a wish to prevent other families from the same pain, they came together to form a nonprofit called Healthy Birth Day, Inc. It did for Strategic America (SA).

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. I didn’t want to box myself in to just one area of communications when I launched my company.

Media Relations 97

Media Relations Media Social Media Internal 97

PRSay

JULY 26, 2017

But after graduation she started with Outlook Nebraska, a nonprofit dedicated to positively impacting the blind and visually impaired through employment, adaptive technology training, and cultural and recreational programs. “I APR+M, teaches public relations full time at the University of Wisconsin – Whitewater. Ann Peru Knabe, Ph.D.,

Study 127

Study Public Affairs Software Nonprofit 127

Ethical Voices

SEPTEMBER 9, 2024

Since then, I’ve headed communications at the 49th largest school district in the nation, and I got the equivalent of what I joke around is the PhD in crisis communications there. I also have led the internal communications team and launched a public affairs newsletter and advertorial for a large hospital system in California.

Ethics 94

Ethics Privacy Healthcare Industry 94

PRSay

APRIL 21, 2016

As a recently retired Army public affairs officer, I explored additional educational opportunities to accompany my mass communications undergraduate and graduate degrees. Looking back, I would have created a project plan that followed the RPIE method at AspenPointe, where I am currently the communications manager.

Public Affairs 60

Public Affairs Education Analysis Study 60

Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing. Guest Post by Dawn Buzynski.

Trends 84

Trends Marketing Real Estate Public Affairs 84

Waxing UnLyrical

DECEMBER 21, 2012

For you “newcomers” to Waxing UnLyrical, I’m a public relations professional now teaching the next generation(s) of PR pros. I was cutting my teeth as a Public Affairs Intern for the U.S. Sometimes I say, “Been there; done that.” But that’s not true. The “that” that I did has changed and continues to change dramatically.

Public Affairs 97

Public Affairs Nonprofit Banking Government 97

Waxing UnLyrical

MAY 27, 2016

In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? For eight years, YESS has held an annual fundraiser that is increasingly becoming part of the fabric of the Des Moines community.

Media Relations 51

Media Relations Social Media Media Real Estate 51

Waxing UnLyrical

JANUARY 12, 2012

I stumbled into the field of public relations some 40-plus years ago so … The obvious … and first … response is “a lot.” Yes, I was alive and kicking when the fax machine altered the way in which we communicated! What will the message be? Image: busy.pochi via Flickr, CC 2.0.

Publicity 77

Publicity Public Affairs Nonprofit Banking 77

Waxing UnLyrical

FEBRUARY 3, 2016

The modern-day work environment doesn’t do a whole lot to help the situation either , especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms. He also is a member of the Public Relations Society of America’s Board of Ethics and Professional Standards.

Sports 40

Sports Public Affairs Ethics Nonprofit 40

The Stalwart Blog

APRIL 26, 2020

I started actually as a Navy officer, turned Navy public affairs officer. In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public. Dave Oates: Sure. Steve Smith: All right.

Crisis 78

Crisis Local Facebook Social Media 78

Cision

JUNE 29, 2017

Known as a progressive communications strategist, Ben Wyskida recently joined the ranks of Fenton PR as the new CEO. With 20 years of experience in communications and social change spaces, Ben took the helm on May 15, 2017. He has also led “media for media” communications for investigative journalism non-profits.

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

Communications Conversations

MAY 13, 2015

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. Pete/Clearwater.

Groups 60

Groups Internal International Conference 60