PRSay

OCTOBER 13, 2021

Shaw, corporate vice president, communications at Microsoft. Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. Trust ‘can’t be a communications strategy.’.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Cision

MAY 17, 2016

From research to execution, every aspect of your communication strategy is important. Anthony Bianco, executive vice president and general manager at República, says brands need to invest in each component of communication to ensure success. How did you get your start in advertising and communication? It pays off.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

ISEBOX

OCTOBER 19, 2016

It’s Pharmaceutical PR 101: Speed matters in healthcare communications. So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? No more excuses for avoiding social media in healthcare communications. Read Time: 2 minutes.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

ISEBOX

FEBRUARY 23, 2017

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? Instagram content is consumable through quick captions, images, and video clips – unique content that communicates information about the products you offer.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Constant innovation.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

ISEBOX

OCTOBER 6, 2016

Since today’s best practices for pharmaceutical PR necessitates using multimedia content in communication s, we’re obviously not talking about just text. We’ll continue our Regulatory Series for pharmaceutical communications and PR professionals with: The FDA Keeps Up with the Kardashians AND. Stay tuned….

Pharmaceuticals 79

Pharmaceuticals Communications Healthcare Film 79

Agility PR Solutions

SEPTEMBER 26, 2019

New research from independent PR firm network The Worldcom Public Relations Group suggests many large pharmaceutical companies are not optimizing online and social media communications to their advantage—and identifies how 25 global pharmaceutical firms manage their online and social media presence globally and in 20 countries.

Social Media 94

Social Media Pharmaceuticals Media Groups 94

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

In pharmaceutical PR, they call it “conditioning the market.” Similarly, even companies that lack the deep pockets of a pharmaceutical giant can do an effective job with a content program that sets up a common or emerging business problem, to condition prospective customers for the announcement of the solution.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

PR News

JULY 25, 2018

With so many negative stories swirling around the health and pharmaceutical sector and 80% of people believing pharma puts profits ahead… Continued. The post Ethics and PR Do Mix, But It’s Up to PR to Tell That Story appeared first on PR News Blog.

Ethics 118

Ethics Pharmaceuticals Employee Blogging 118

ISEBOX

MAY 6, 2016

While they may not have the thrills and chills of a heated boxing match, there are similar results when you put two PR communications solutions in the ring together: One solution will always outdo the other because it offers superior features– whether it saves you time, reduces costs or improves your campaign outcome.

Tools 70

Tools Pharmaceuticals Communications Mobile 70

ISEBOX

MAY 6, 2016

While they may not have the thrills and chills of a heated boxing match, there are similar results when you put two PR communications solutions in the ring together: One solution will always outdo the other because it offers superior features– whether it saves you time, reduces costs or improves your campaign outcome.

Tools 70

Tools Pharmaceuticals Communications Mobile 70

PRSay

FEBRUARY 25, 2022

“I have lost business because I was a Black woman, but I’ve also gained business because I was a Black woman,” said LaTricia Woods, APR, owner of Mahogany Xan Communications in Chandler, Ariz. Companies are looking for authentic storytellers and authentic representation.”. Woods was one of four panelists during PRSA’s Feb.

Pharmaceuticals 131

Pharmaceuticals Groups Storytelling Education 131

The Stalwart Blog

OCTOBER 17, 2020

I have been following the vaccine trial development that a lot of pharmaceutical companies are undertaking right now. In other words, consumers will think that the pharmaceutical companies are being ineffective in their development. There’s a lot of things to watch on the news of late. That’s not necessarily the case.

Pharmaceuticals 78

Pharmaceuticals Publicity Government Reputation 78

Cision

JULY 28, 2016

Turned out, I also loved communications strategy. Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. I was hooked. It’s been an incredible career experience.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Solo PR Pro

JANUARY 18, 2022

It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. Shirley graduated from the University of Georgia with a degree in public relations and a Master’s degree from Seton Hall in corporate and public communications. Cross-country career path.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

ISEBOX

NOVEMBER 9, 2016

There aren’t many pharmaceutical PR executives who would accuse the FDA of having a sense of humor. Just close your eyes and you can picture agents sitting around a conference table, laughing as they think of ways to make the daily grind of a healthcare communications pro more difficult. Read Time: 2 minutes.

Pharmaceuticals 70

Pharmaceuticals Healthcare Conference Social Media 70

Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. In this blog post, we will explore strategies for effective crisis communication in healthcare settings.

Crisis Communications 64

Crisis Communications Healthcare Crisis Communications 64

ISEBOX

OCTOBER 13, 2016

We’ve already talked about how pharmaceutical communications must equally balance risks and benefits in order to avoid being false or misleading. But Kim’s obvious omission in failing to communicate risk information isn’t the point here. Get to know the FDA’s alter ego across the pond: European Medicines Agency.

Pharmaceuticals 70

Pharmaceuticals Healthcare Social Media Analysis 70

ISEBOX

NOVEMBER 23, 2016

Proper usage of platforms like Twitter for pharmaceutical communications is a lesson in anatomy: You need to understand the structure and internal workings for maximum impact. To comply with FDA regulations, your Tweet – and any other pharmaceutical PR content – must properly balance risks and benefits. Stay tuned for the next.

Pharmaceuticals 70

Pharmaceuticals Chemicals Construction Social Media 70

5W PR

SEPTEMBER 30, 2024

As cold and flu season approaches, medical practices face increased patient volumes, heightened media attention, and the need for clear, consistent communication about health and wellness. A PR agency can help doctors and healthcare providers communicate preventive tips and best practices for managing cold and flu symptoms.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78

MaccaPR

SEPTEMBER 16, 2014

While this information democracy era is still in its infancy, its promise of open, honest and ethical marketing and communication is encouraging. Corporate Communications' But humans, being who we are, will still let hubris rule at times. Source: PRNewser ).

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

ISEBOX

OCTOBER 26, 2016

And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. As a result, life science communications teams are creating and delivering compelling content for drug launches, unbranded campaigns, disease state awareness reports and more. And more frequently, it’s viewed on mobile devices.

Pharmaceuticals 70

Pharmaceuticals Enterprise Mobile Analytics 70

Presspage

AUGUST 12, 2022

Or – at the other end of the yardstick – a persistent and vast communications breakdown with costs in the millions gets ignored because it isn’t obvious to your stakeholders. It’s purpose-built for the enterprise communications function, integrating the diverse needs of multinationals and the collaboration needs of large teams.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Or – at the other end of the yardstick – a persistent and vast communications breakdown with costs in the millions gets ignored because it isn’t obvious to your stakeholders. It’s purpose-built for the enterprise communications function, integrating the diverse needs of multinationals and the collaboration needs of large teams.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Medianet Australia

MARCH 29, 2023

Could you tell me about yourself and your role at Palin Communications? Palin Communications is a specialist health PR agency established by me and my wife Gab 25 years ago. Our clients are pharmaceutical companies, biotechs and not-for-profit players in the health and welfare space.

Pharmaceuticals 52

Pharmaceuticals Communications Agency Company 52

PRSay

OCTOBER 11, 2019

In our conversations we realized that when we approach our definition of clients as a question rather than an assumption, we discover opportunities to demonstrate the value of public relations beyond the communications team. Maybe it’s their boss, for instance.

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? What was her corporate communications team thinking? The post PR Touts The Season’s Top Turkeys appeared first on Crenshaw Communications. The public is a sucker for wedding stories. So, is all forgiven?

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

ISEBOX

OCTOBER 26, 2016

And this is truly a scary story for marketing pros trying to get a grasp on global compliance issues related to pharmaceutical communications: You’re about to meet the FDA’s not-quite-mirror-image twin, the European Medicines Agency (EMA). Here’s how they work.

Pharmaceuticals 70

Pharmaceuticals Meeting Agency Healthcare 70

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

The former CEO of Turing Pharmaceuticals triggered public fury and became the poster boy for industry greed after Turing raised the price of an obscure drug 4000 percent. It’s just another sign that small details can communicate corporate values, and the top executive needs to pay attention. Optics matter.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

ISEBOX

MARCH 2, 2017

We’ve covered various aspects of pharmaceutical communications online a few times…. Of course, you’ll also want to incorporate all the other online marketing tactics that makes you a pharmaceutical communications guru – like using multimedia content (a must), storytelling, shareability, and knowing your audience.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

ISEBOX

DECEMBER 14, 2016

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. mHealth solutions are an effective way for pharmaceuticals companies to enhance consumer engagement, such as by offering such relevant, information on where to find a provider or streamlining prescription renewals.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

Cision

MAY 5, 2016

Lisa Martins, vice president at Finn Partners, says you must be open and honest with your audience and be mindful of what and how you are communicating with them. You’ve worked with some of the world’s largest pharmaceutical companies. So it’s important to be mindful and thoughtful of how you communicate. . healthful) lives.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. Your Production Team.

Media 120

Media Television Pharmaceuticals Radio 120

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy.

Radio 84

Radio Sports Marketing Local 84

Shift Communications

NOVEMBER 20, 2017

Pharmaceutical companies. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Cybersecurity. Entertainers. Environmentalists. Floral and gifts. Food and beverage. Healthcare providers. Marketing and advertising. Media and publications. SaaS technology companies. Technology companies.

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B2C Airlines Pharmaceuticals B2B 103

Communications Conversations

MAY 20, 2020

Here’s the first one featuring Nicole Lincoln, RN: The next featured Dr. Macaya Douoguih, Clinical Development and Medical Affairs, Vaccines, The Janssen Pharmaceutical Companies of Johnson & Johnson, in a minute-plus video.

Journalism 148

Journalism Brand Branding Interviews 148