ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable. What’s more, it can be amplified through social platforms like LinkedIn, in prospect newsletters, sales presentations, and customer communications. . Trade stories are foundational.

B2B 319

B2B Company SMB Automotive 319

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. The database also has built-in features for list-building and a generative AI feature for pitching.

Analysis 140

Analysis Tools SMB Software 140

Sword and the Script

JUNE 18, 2024

The team was so smart, and they understood PR, so I could always get 20 minutes to brainstorm or work out a pitch. It was great for media pitching, and we landed a ton of interviews. Think about a hypothetical software company that designed a product for the SMB space. And business spent lavishly on technology.

B2B 130

B2B Government SMB Real Estate 130

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. The amount of information you need to contact an influencer — direct phone, email, social handles, pitching preference, outlet information, history and bio, etc.

Small Business 245

Small Business Media SMB Pitching 245

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

This tool is key for sniffing out gaps in the narrative that allow PR pros to find the right story angle to pitch. Remote voice and video communication are critical to PR work, from client meetings to media interviews. An SMB can conduct market research with unlimited survey questions at a reasonable cost. UberConference.

Tools 108

Tools SMB Survey Software 108

Communications Conversations

NOVEMBER 14, 2017

As a blogger, I don’t get pitched all that often. However, I did receive two somewhat interesting and relevant “pitches” in the last month. They were both at least mildly intriguing (to be clear, neither of those events was SMB 100, which is pictured below). Missed opportunity.

SMB 60

SMB Pitching Local Social Media 60

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 187

Marketing Content Marketing Data Social Media 187