5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level.

Employee 88

Employee Social Media Reputation Guidelines 88

5W PR

APRIL 10, 2025

Public relations teams play a critical role in communicating these compliance obligations both internally and externally. billion in penalties in 2022, making effective compliance communication essential. The regulations also extend to digital communications, including websites, social media, and virtual events.

Technology 78

Technology Communications Training Education 78

PRSay

JANUARY 16, 2025

and tell them I worked in crisis communications. Or if it were more of a policy or academic crowd, I would say, Well, if youre a fan of The West Wing , my job is basically an outsourced Toby Ziegler and CJ Cregg role. My reputation is my currency in this profession. Again, this is not my role nor my purpose.

Ethics 146

Ethics Publicity Crisis Film 146

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. As a result, communications professionals often become vulnerable to budget and headcount cuts. As a result, communications professionals often become vulnerable to budget and headcount cuts.

Communications 248

Communications Corporate Reputation Employee 248

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

firm, in particular is under fire for its work shaping perception and policy around climate change. The tempest around climate science and PR blew up recently after publication of a peer-reviewed paper on the role of public relations in the climate policy debate. Edelman, the largest U.S. Edelman under pressure.

Policies 309

Policies Creativity Reputation Groups 309

5W PR

MARCH 31, 2025

PR teams must balance effective communication with strict adherence to FDA regulations, HIPAA requirements, and other healthcare standards. This intersection of PR and regulatory compliance demands a strategic approach that combines legal expertise, clear communication protocols, and stakeholder education.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

Melissa Agnes

AUGUST 12, 2014

In today’s “trust economy”, your company’s reputation is your most valuable asset. Though your frontline definitely plays a role, your stakeholders are going to look to your key executives to lead the crisis and communicate effectively. Note: This will probably correlate with your pre-determined crisis communications platforms.).

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

5W PR

APRIL 3, 2025

When organizations face public scrutiny, their response makes the difference between maintaining stakeholder confidence and suffering permanent reputation damage. These principles should shape policies, training programs, and daily operations. This “reputation capital” provides a buffer during difficult times.

Ethics 78

Ethics Leadership Crisis Training 78

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. Like any other risk management tool, a whistleblower policy is only as good as its practice. The same is true for a whistleblower policy.

Corporate 156

Corporate Reputation Employee Policies 156

5W PR

NOVEMBER 25, 2024

From natural disasters to economic downturns, these challenges can significantly impact a hotel’s operations and reputation. Transparency and Open Communication One of the most crucial steps in navigating a crisis is to be transparent and open with the customers. Honest communication builds trust and helps to alleviate concerns.

Hotels 78

Hotels Crisis Marketing Policies 78

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. However, with a structured approach focused on transparency, communication, and meaningful change, businesses can recover and even emerge stronger.

Crisis 78

Crisis Brand Branding Case Study 78

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

PRSay

NOVEMBER 4, 2024

With the workplace a fraught place for political expression, leaders and communicators can play an important role in setting the right tone and ensuring that a politically toxic environment doesn’t find its way inside work. Know your company’s values and communicate them. By not communicating at all, leaders are also sending a message.

Employee 78

Employee Policies Leadership Sports 78

Onclusive

FEBRUARY 28, 2022

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.

Measurement 368

Measurement Guidelines Data Education 368

5W PR

MARCH 2, 2025

Public relations strategies must balance technical expertise with clear communication while maintaining strict compliance with security protocols. Their carefully crafted content programs position key executives as trusted advisors who can speak authoritatively on emerging technologies, policy implications, and sector-specific challenges.

Leadership 78

Leadership Technology Policies Case Study 78

ImPRessions - Crenshaw Communications

MAY 3, 2021

Moreover, given how interconnected the business world is today, international news stories, trends, and policy changes often have ripple effects that impact the U.S. The post 5 PR Tips To Boost Your Company’s Media Appeal appeared first on Crenshaw Communications.

Retail 368

Retail Media B2B Pitching 368

The Hoffman Agency

APRIL 16, 2025

Managing reputation in this politically charged climate, heavily influenced by the US-China trade dynamic, demands a new level of agility, awareness of tariff implications, and strategic foresight to navigate potential consumer backlash, investor concerns, and government scrutiny in both nations and beyond.

Reputation 36

Reputation Ethics Policies Government 36

ImPRessions - Crenshaw Communications

MAY 25, 2021

In general, larger agencies have a more traditional work atmosphere and all that goes with it — a more formal hierarchy, multiple layers of management, and set policies about work hours. They also allow someone new to the industry to make their name and reputation quickly.

Agency 361

Agency Mobile Meeting Sports 361

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Or it would be siloed in the HR department, who never spoke with PR or communications. They should review core values to identify gaps with a company’s policies and reward systems, or the actual experience of current employees. The post How PR Supports Employer Branding appeared first on Crenshaw Communications.

Brand 333

Brand Branding Employee Engineering 333

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Reputation Us

NOVEMBER 15, 2021

Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Such policies are not without a high price.

Insurance 97

Insurance Insurance Exercises Reputation 97

Contently - Strategy

SEPTEMBER 30, 2024

Social media law at the federal level The foundation of online content regulation started in 1996 The regulation of online content began in earnest with the Communications Decency Act of 1996, a landmark federal law that included Section 230. Staying informed and adapting strategies is crucial as the regulatory environment evolves.

Social Media 107

Social Media Privacy Brand Branding 107

Buchanan PR

MARCH 11, 2025

In communications, public relations, and journalism, women have played a pivotal role in shaping narratives, amplifying voices, and driving meaningful conversations. From storytelling and media strategy to reputation management, women have long been at the forefront of the communications field.

Journalism 55

Journalism Publicity Communications Public Affairs 55

Onclusive

JUNE 9, 2021

Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. A solid media list is a foundation of any PR strategy and program, and media outreach in the form of pitching journalists and placing articles is one of communications pro’s main responsibilities.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Prowly

JANUARY 14, 2025

Pitch personalization & follow-ups In Prowlys new personalization flow, you get quick access to all your notes, recent journalist's publications, audience insights, and your communication history, so you dont miss any important element of your pitch. Do everything in one tool.

Pitching 104

Pitching Data Analytics Writing 104

Axia PR

MAY 18, 2021

Honesty is certainly the best policy when communicating within your company. However, lying can destroy a reputation in an instant. However, honesty isn’t just important when doing public relations; it’s also important for your internal communications as well. Public relations is all about honesty.

Internal 117

Internal International Communications Policies 117

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Melissa Agnes

AUGUST 27, 2014

Social media for healthcare will explore the strategic ways that social media can be applied to help the healthcare industry better communicate with key target audiences in real-time. How can social media be used to communicate important messages in emergency situations with key audiences? How social media impacts your reputation.

Crisis Management 202

Crisis Management Government Social Media Crisis 202

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital.

Trends 199

Trends Corporate Employee Analysis 199

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

It’s on every communications professional’s “worst” list. At a time when Big Tech’s reputation has plummeted, Facebook is a convenient scapegoat for an entire industry, but many of its problems are of its own making. The post The PR “Losers” of 2018 appeared first on Crenshaw Communications.

Banking 257

Banking Facebook Reputation Crisis 257

ImPRessions - Crenshaw Communications

MAY 31, 2024

We heard from Laura Minskere of Mediju Tilts, Andrew Cross of Walker Sands, Kristina Laco of Communications Office Colic Laco & Partners, with skillful moderation by Randall Kirsch of Jackson Spalding. As communicators, we must help clients maximize its upside and mitigate its risks. Generative AI is the elephant in the room.

Trends 203

Trends How To Ethics Reputation 203

Cision

OCTOBER 4, 2016

Nearly any digital marketer will tell you that email is a preferable communications platform compared to social media. Spam filters aren’t discussed enough in the context of digital communications and marketing (specifically, avoiding spam filters). Link Reputation. Use Smaller Lists. Text Only = Okay. Text + Image = Okay.

How To 0

How To Reputation Report Marketing 0

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

DECEMBER 4, 2017

Communicate With Internal Stakeholders. More often than not, all efforts are focused on creating a comprehensive strategy to communicate with external stakeholders when a PR crisis hits. So, having a clear-cut internal communication strategy is extremely crucial to your organization ’ s survival.

Crisis 271

Crisis Brand Branding How To 271

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

We help build and manage reputations. An interesting study seems to confirm that high-value content like op-ed pieces in reputable publications are indeed persuasive. But no knowledgeable communications professional would trust them with a major PR campaign. Yet we resist the “publicist” label, and with good reason.

SEO 227

SEO Agency Policies Reputation 227

Wadds Inc.

SEPTEMBER 29, 2024

Volatility and Value: A Study of Corporate Affairs Strategies, Structures and Operations in Time of Uncertainty , a new report published by Deloitte describes how the role of corporate affairs within large organisations is shifting from reputation management to growth driver.

Corporate 98

Corporate Reputation Telecommunications Study 98