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How to Write a Communication Plan: Step-by-Step Guide for 2025

Prowly

Communication isnt just importantits everything. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan. Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow.

Writing 104
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The 10 most-read marketing, PR and comms stories on Sword and the Script in 2024

Sword and the Script

Consistency counts for a lot in many things, including marketing and communications. Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork. Goodbye, Burrelles Burrelles bids farewell to print media monitoring and shutters a 140-year-old business perhaps the oldest vendor in the history of the PR profession.

B2B 150
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Top 3 PR Problems and New Ways to Fix Them: Future-Proof Your Tactics in 2025

Prowly

If youre struggling with crafting compelling emails, write them using the new dynamic AI prompts for: expert comment suggestions, interview opportunities, or sharing survey or research results. Expanding your media lists Writing an email or a press release? Get automatic contact recommendations based on what you write!

Pitching 104
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Writing What They Don’t Want To Read: Bad News In Print

Waxing UnLyrical

Let me just say first that I’m writing this with the certainty that one of you PR pros will fly out of nowhere, tackle me to the floor, and pin me there with a stern lecture straight from your training about how to do this. As with all communications, don’t belabor your point after it’s been made. But here goes.

Print 78
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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing. Absolutely!

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PR Tips For Successful Media Training

ImPRessions - Crenshaw Communications

Typically PR teams prepare spokespeople for different types of media – broadcast, print, online as well as different formats. Beyond helping a spokesperson speak effectively for a print interview vs. broadcast, we look to arm clients with intelligence on a few different types of reporters. Good media training builds confidence.

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AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

I was a print journalist for a dozen years, then made the leap into digital in the late 90s. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. How have you seen it evolve? In terms of getting noticed?