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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

MailChimp is admired for its pithy and wryly humorous communications – all of which helps it stand out from bland competitors. told the story of the troubled relationship between the founders of Reddit, their departure from the company and eventual triumphant return. Tell a story. Last month, Inc. Write the book on it.

Branding 196
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 140
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3 key areas companies are missing when it comes to social listening

Communications Conversations

You can only listen to so much given privacy settings and the way Facebook is set up. What about Reddit? This is a great place to start except for a couple key facts. First, Facebook is a closed social media environment, so I’m not sure how effective any listening effort is there. The channel where trends are started.

Company 178
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The Ugly Side of Social Media Sharing

Waxing UnLyrical

.” Susan’s friend then shared it to her personal Facebook page with the privacy setting “friends only.” ” 3) Without asking or anyone else knowing, Susan’s friend’s boyfriend saw the picture, thought it was funny, uploaded it to Imgur, and posted it to Reddit. No harm intended.

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What is Predictive Media Intelligence?

NewsWhip

Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm. It’s used by reporters and communications professionals wherever advance knowledge of a story’s impact can assist in a decision – such as a crisis or time sensitive opportunity. .

Media 88
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Fake news about brands — a new era of reputation management

PR in High Definition

Whilst community management may suggest a single location, your community is built up of multiple locations throughout the internet: Facebook, Twitter, YouTube, LinkedIn, Google+, Reddit, forums and comment sections on your blog or earned coverage.

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PR Must Lose Its Reliance on Hierarchy

Where the Fishermen Ain't

Changes in how programs and platforms use the Internet mean that, sooner than we think, meaningful hierarchies that communications professionals can reliably appeal to will be rare. Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift.