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The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust.
Their experiences show that success in crisis management often comes down to three key elements: swift action, transparent communication, and a deep understanding of industry-specific stakeholder expectations. The company recalled 31 million bottles of Tylenol, a $100 million decision that prioritized public safety over short-term profits.
The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law. Are they really worth the data privacy trade-off? CES boosts brick-and-mortar retail. CCPA has an impact.
Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. Retail media network – no longer just a buzzword but a market reality. Retail media (explainer here ) is more than one of this year’s hottest buzzwords: it’s the next big advertising channel.
However, thanks to the cloud, retailers can now allow customers to start a purchase on one device and then finish doing so on another without any lost progress — just log back in and pick-up where you left off. Privacy concerns drive open source cloud. Competition for talent.
Data Privacy Day (January 28) : This occasion offers a perfect chance to emphasize a company’s commitment to data privacy, or to share thought leadership on the importance of privacy in the digital age. The post How To Use Timing For Top B2B PR Results appeared first on Crenshaw Communications.
In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. PR teams need to conceive inspiring ideas to communicate alignment with its audience. 4 ways creative PR takes it up a notch.
Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. Bring up prior communications. The post How To Personalize Your Media Pitch: PR Advice appeared first on Crenshaw Communications. Be genuine, and make sure you then segue seamlessly to the pitch.
Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. Bring up prior communications. The post How To Personalize Your Media Pitch: PR Advice appeared first on Crenshaw Communications. Be genuine, and make sure you then segue seamlessly to the pitch.
Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. The post Don’t Fear The Robot: Why AI Is Good For PR And Marketing appeared first on Crenshaw Communications. ” Building trust.
Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Retail Supermarkets and hyper markets - a seldom mentioned reason for empty shelves is that people are eating three meals a day at home.
The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers. The post 4 Ways PR Creates Brand Attachment appeared first on Crenshaw Communications. PR helps fosters brand immersion.
“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve But from a privacy perspective, Google’s move may provide consumers with greater control over their data.
Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? No matter how eloquent your social media rulebook is, every multi-location retailer or franchisor should have tools in place so you can immediately learn of an errant local manager’s racist or sexist social posts.
Budnitz, who also sells titanium “city” bikes that can retail for more than $8,000, and Berger are two of the founders of a new social network called Ello. Is there a thirst for a cleaner interface, or are people fleeing ads, fleeing less privacy afforded by Facebook? Still others just find Facebook overly commercialized. Honest lives.
The man had bought the products from local retailers planning to sell them on the platform, but then found himself unable to do so. . The tech angle here is that Amazon cracked down on anything it viewed as price gouging on crucial products during the pandemic. million engagements. . million engagements.
E-Commerce is still gaining on brick and mortar retailers, but the growth is slowing. Privacy and overuse are causing Internet and social media users to actively consider their usage. Privacy Concerns and Their Impact on Advertising. There are currently 3.8 billion internet users (just over half the earth’s population).
She’s a former colleague and friend and currently heads communications for the Auto Care Association. She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: Especially an online retailer. and now Flickr is. Wanna Subscribe?
Maybe I’m naive to think that some semblance of privacy remains in my digital life. ” I looked at Goggle’s terms of service under “privacy,” and did not see any plain (i.e., The post Google’s Creeping Me Out appeared first on Flatiron Communications LLC.
After a decade in marketing communications, not much surprises me, but recently I was surprised – in the best way – by an unlikely source: a pet food delivery company. based online retailer, long ago won me over with impeccable customer service, fair prices and handwritten holiday cards. Chewy.com , a Dania Beach, Fla.-based
It’s an exciting time to work at the intersection of marketing, technology and communications. Privacy concerns aside, this is the future of location-based marketing – pushing content to users in the moment is one step closer to realizing those scenes out of Minority Report.
Apple-watchers noted that the decision was apparently sudden, because retail packaging for the second-generation AirPods feature an image of the AirPower mat. Luckily for Apple, everyone was too distracted by yet another Facebook privacy scandal that the FaceTime bug had a short life.). appeared first on Crenshaw Communications.
Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. These examples will provide your team with strategies on how to communicate effectively and reboot your reputation in the public eye. Wells Fargo.
This ‘old-Instagram’ feature will be a winner but be aware that a clause in its privacy policy suggests the company may still use your data for advertising in some capacity. The post Vero: first impressions and opportunities for consumers and businesses appeared first on Firefly Communications.
Navy as an avenue for secretive communications, today’s dark web is best known as a place for more illicit activities. Security breaches, which can bring major reputational hits, should not just be the concern of big-name retailers, online sites like Ashley Madison or political entities like the Democratic National Committee.
Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. Google, too, faces data privacy challenges, as well as periodic revolts by its own workforce. Take data privacy, for example. The privacy implications are clear, but no one’s really pressing the case.
Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. The communications lessons, on the other hand, will be covered in crisis management classes for many years.
I say this with great dismay as I’m guilty of being one of those professional political communicators. But it’s greedy because there is nothing much in it for the poor person whose door has been knocked on, life interrupted and privacy violated. Shift Communication’s Christopher Penn. Zoella has 6.8 million Facebook page likes.
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