Remove Communications Remove Public Affairs Remove Reputation
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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Corporate 195
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A Former Public Affairs Officer for the U.S. Marine Corps on Why He Pursued His APR

PRSay

Marine Corps public affairs conference in New Orleans in 2011. I sat in the audience of roughly 200 Marine Corps public affairs officers and observed a debate on the value of sending them to a newly-formed, yearlong master’s degree program in communications, and if having the APR really added credibility. (No

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Painting a Picture of the U.S. Military: Lessons From Public Affairs Officers

PRSay

Beyond their primary role as conduits between the American public and the military , military public affairs officers often want to build relationships with entertainment stakeholders. Do you think public affairs officers provided technical support? Photographs. Kaye Sweetser, Ph.D.,

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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple.

Facebook 224
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Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change.

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Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.”

Publicity 245
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Why Business Students Should Learn Strategic Communications

PRSay

Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.”. With that sage advice, it comes as a surprise that only six percent of MBA programs require any communications courses. manager of cybersecurity compliance and oversight at the New Jersey Board of Public Utilities.