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With more than two decades of experience in public relations and military publicaffairs, Dr. Sweetser offers advice to those on the cusp of transitioning from military publicaffairs to the civilian sector. • In the civilian world, you’re competing with professionals who went to school for public relations.
Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. In the ever-evolving landscape of public relations and communications, ethical decision-making is of paramount importance. The study The study, conducted in the fall of 2022 by Dr. Marlene S.
Marine Corps publicaffairs conference in New Orleans in 2011. I sat in the audience of roughly 200 Marine Corps publicaffairs officers and observed a debate on the value of sending them to a newly-formed, yearlong master’s degree program in communications, and if having the APR really added credibility. (No
This blog is based on an original article in the Public Relations Journal , a peer-reviewed academic publication presented by the Institute for Public Relations and PRSA. Do you think publicaffairs officers provided technical support? Photographs. Kaye Sweetser, Ph.D.,
The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The study by the Institute for Public Relations and PR NEWS published in August 2021 explores more than 300 US organisations, including international organisations.
At the intersection of politics, business, communications, and culture, author Dr Stuart Thomsons latest book explores the changing nature and implications of activism for the corporate world. Thomson is one of the UKs foremost publicaffairs leaders. By its nature, activism involves firmly held opinions.
For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. A brand’s communications should remain “simple, short and concrete,” he said.
A lot has changed in that time, especially in how companies, associations and organizations approach publicaffairs and government affairs. Our history is grounded in publicaffairs – helping to influence some of the most challenging public policy debates in the country. and in local communities.
In communications, public relations, and journalism, women have played a pivotal role in shaping narratives, amplifying voices, and driving meaningful conversations. From storytelling and media strategy to reputation management, women have long been at the forefront of the communications field.
A new report highlights how political shifts, stakeholder activism and accelerating news cycles are transforming the top management communications role. The Chief Communication Officer (CCO) position in large organisations is evolving faster than any other corporate function, making it one of the most dynamic roles besides the CEO.
The Accreditation in Public Relations (APR) is one of the highest distinctions a PR professional can earn today. My path to becoming an APR started when I was a senior studyingpublic relations at Florida State University. Earning the Certificate gave me a unique head start when I entered the job market. DrewPiers.
Six months into PhD research studies I know more and more about less and less. I’ve been publishing my research diary as I progress in my studies as a PhD research student. Academic study strips back a subject to its foundation and rebuilds it around a hypothesis to create new knowledge that is tested by peers.
Learn how becoming Accredited in Public Relations can help advance your career by visiting PRaccreditation.org. The year 2020 consisted of fighting the constant communication fires that came with COVID-19 and nationwide protests over social injustice. Both the study guide and textbooks solidified what I already knew.
Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.
This blog is based on the original study in the Public Relations Journal. One of the things we who work as communicators desire is to bring expert skills, value, and insights to our clients.
He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few. The finding was consistent across every region in the study, including North America, Europe, Asia Pacific and Latin America.
The former one-way flow of warnings, information and updates from emergency management to the affected public has become, not just a two-way system, but one of many partners, sources and systems. I have seen many government relations and publicaffairs manager positions that have caught my eye quite a bit in the private sector.
Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. We recently had a conversation with a publicaffairs client.
Among business leaders, communications strategists and social impact/social justice experts, just one-third of survey respondents are satisfied with the actions companies and C-suite leaders are taking to address “environmental justice,” new research finds.
Across airwaves and oceans, on flight lines and frontlines, Department of Defense (DoD) communicators are there, telling the story of America’s military. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. Marine Corps or U.S.
So, it’s no surprise then that storytelling has surfaced as a top tactic in the annual JOTW Communications Survey for the last three years. click any image for higher resolution) 105 Communication Views on Storytelling We asked: What does storytelling mean to you? Yet storytelling can mean different things to different people.
I was a new mom, juggling full-time teaching and a part-time career in the Air Force Reserve as a publicaffairs officer. I attended the local Chapter’s jump-start session and a couple of local workshops, but then put my APR studies on hold for a year. So what makes a better PR professor? A doctorate? Practical experience?
Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? What are some of the key components of a successful communication strategy?
A new report makes the case for the elevated role of corporate communications in management. The corporate communications or public relations function was elevated during the COVID-19 pandemic. I described this shift in a paper for the Government Communication Service in 2020. Dr Shannon A.
With 14 years of experience in public information, the former journalist and mother of three boys sent in her application last August. Lester spent months studying for the exam, participating in the online prep course and listening to the audiobook “Fundamentals of Public Relations.”. Her goal was to take the test in June 2020.
As professionals who are Accredited in public relations can attest, earning your APR credential isn’t an easy feat. At the very least, the process of Accreditation involves a commitment to studying, a strategic mindset and self-motivation. She reads Braille, but the APR study materials are not produced in Braille.
Before you can build a strong communication strategy, you must do the research. Without insights on your industry and audience, you won’t know how to communicate effectively. Nick Gourevitch, partner at Global Strategy Group, says you can’t rely on your gut instinct when it comes to delivering impactful communication.
72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Issues that should not be political now are.”
A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19.
Another very worrying finding is that while digital and social written communication is considered an important skill by 78% when recruiting for a junior PR position it falls to just 59% when recruiting for a senior PR position, a difference of 19 points. Also on the up by six points is publicaffairs and lobbying.
The Institute of Directors (IoD) and the Chartered Institute of Public Relations (CIPR) have published a guide to public relations for company directors to support planning, decision making, and crisis preparedness. Those that do are likely to have a person with responsibility at board level.
You can download a copy of “Tackling Misinformation: The Communications Industry Unites” here. Comms pros can find more resources on the topic from PRSA here. As the AP reports , nearly half (47%) of Americans surveyed also express grave concern that news outlets will report election information that has not been verified.
Six months into PhD research studies I know more and more about less and less. I’ve been publishing my research diary as I progress in my studies as a PhD research student. Academic study strips back a subject to its foundation and rebuilds it around a hypothesis to create new knowledge that is tested by peers.
After a few years of working with military publicaffairs, I was selected to spend a year as a fellow with the Army publicaffairs Training with Industry program (TWI). Next, I disciplined myself to follow a study and work schedule that included sacrificing nights and weekends.
A solid communications strategy starts with prioritizing your internal audience. One of the most overlooked types of communications for companies is addressing their internal audience. In my 22 years of professional business experience, I have rarely seen a client have really solid internal communications. WHO to communicate to?
A perfect time then for the latest book from publicaffairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. She holds the CIPR Diploma in Internal Communications, the AMEC International Certificate in Measurement and Evaluation. Reputation in Business by Stuart Thomson.
Actively managing an organisations credibility and public trust. Crisis communications. Mitigating damage by reshaping public perception after negative events. Managing perceptions is especially critical in publicaffairs , corporate communications, crisis communications , and media relations.
Heres how to define publics in public relations: Publics = psychographic segments ( who ) with similar communication behaviours ( how ) formed around specific issues ( why ) impacting a brand (to whom). The Publics in Public Relations. Learn more: The Publics in Public Relations THANKS FOR READING.
After a 27 year Navy career, with 21 of those years as a navy publicaffairs officer, I was very secure in my abilities as a practicing PA professional. Like everyone else, I had built my box in a fashion to make me successful in the segment of public relations (publicaffairs) I had become accustomed to.
What I want to do with this post is to explore what research has been done that can help content marketers and communication professionals better understand how content goes viral. A case study published in Harvard Business Review of Purina Puppy Chow’s viral “Puppyhood” video (embedded below) reinforces this finding.
As a recently retired Army publicaffairs officer, I explored additional educational opportunities to accompany my mass communications undergraduate and graduate degrees. I also downloaded the 3 rd Edition of the “ APR Study Guide ,” which was recently updated for the Examination for Accreditation in Public Relations.
The financial value of having a strong corporate reputation was highlighted in a recent study by the World Economic Forum, which concluded that reputation accounts for more than 25 percent of a company’s market value. Managing your reputation crosses over communications, publicaffairs and public relations.
The PR firm says, “Generative AI has democratized access to insights, allowing non-technical users to engage with complex data sets through intuitive interfaces and natural language queries” Edelman is out with a new “enterprise-focused evaluation guide” for the communications industry.
Throughout the COVID-19 pandemic I witnessed at first hand, the incredible work of practitioners through work for the Government Communication Service and the National Health Service. The pandemic accelerated many of the changes already underway in media, public engagement, and organisational communication.
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