ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. This is particularly true for marketing, and the same applies to brand and corporate communications. Work will be fully digital.

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Trends Communications Employee Corporate 407

Business Wire

SEPTEMBER 8, 2023

Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. Crises communications refers to information that is shared when an event occurs that impacts customers or a company’s reputation.

Crisis Communications 343

Crisis Communications Crisis Communications Employee 343

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. If complainants can make reports anonymously to an outside firm, it allows for more objective reporting and the chance to correct wrongdoing without public exposure.

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Corporate Reputation Employee Policies 272

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. This, while maintaining our identity as Mod Op’s strategic business unit for public relations.

Agency 353

Agency Communications Marketing Leadership 353

Remote PR Jobs

OCTOBER 21, 2024

Are you looking to transition your career into Public Relations or Communications, and not sure where to start? By the time you’re done reading, you will be on your way to land your dream role in Public Relations or Communications. The same goes for working in PR and Communications.

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Writing Publicity How To Examples 263

The Proactive Report

NOVEMBER 3, 2022

Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. Reputation management definition. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation.

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Digital PR Reputation Employee Energy 246

Remote PR Jobs

OCTOBER 29, 2024

In this piece, you’ll learn insider tips to craft an engaging, persuasive cover letter for any Public Relations and Communications role. How to Structure a Public Relations Cover Letter A Communications or Public Relations cover letter is different from a resume. It is not just a list of skills and qua lifications.

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Publicity How To Examples Crisis Management 253

Ronn Torossian

MARCH 19, 2022

This can, in turn, cause long-lasting damage to a company’s reputation, especially if the business doesn’t respond to the situation on time or in the right way. That’s why it’s essential for companies to have a crisis communication plan in place, so they’ll be able […].

Crisis Communications 195

Crisis Communications Crisis Strategy Publicity 195

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Again, communication is key. . Explain what is required .

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Publicity How To Product Launch Agency 334

Agility PR Solutions

DECEMBER 1, 2024

Reputational risks can surface overnight, putting any brand in the spotlight for the wrong reasons. Without a solid crisis communication plan, a minor issue can quickly spiral out of control.

Crisis Communications 179

Crisis Communications Reputation Crisis Communications 179

Ronn Torossian

OCTOBER 15, 2023

Effective communication and positive brand perception are crucial for success in the business world. Public relations, as a strategic tool, plays a vital role in shaping a company’s perception, fostering relationships, and driving overall organizational success.

Reputation 417

Reputation Tools Company Brand 417

Agility PR Solutions

OCTOBER 11, 2023

In today’s fast-paced digital age, where information travels at lightning speed, and the world never sleeps, reputation management has become a critical concern for organizations across the board. As communication professionals, we are tasked with navigating the increasingly complex terrain of crisis communications in the digital era.

Crisis Communications 184

Crisis Communications Reputation Crisis Communications 184

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. As a result, communications professionals often become vulnerable to budget and headcount cuts. As a result, communications professionals often become vulnerable to budget and headcount cuts.

Communications 248

Communications Corporate Reputation Employee 248

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Ronn Torossian

DECEMBER 10, 2024

From product recalls to public relations disasters, a crisis can hit a brand at any moment, with far-reaching consequences for its reputation and bottom line. However, in the age of social media, 24/7 news cycles, and a […] The post Crisis Communications in the Digital Age: Navigating the Storm appeared first on.

Crisis Communications 195

Crisis Communications Crisis Communications Reputation 195

Ronn Torossian

DECEMBER 22, 2024

Learn how PR firms help lawyers build trust and reputation through crisis management, digital presence, and strategic communication to attract clients. The post Why Lawyers Need PR Firms: Enhancing Reputation and Building Trust appeared first on.

Reputation 195

Reputation Crisis Management Crisis Communications 195

Stuart Bruce

MAY 14, 2024

Every year there are a multitude of useful and interesting global reports published about reputation, risk, resilience and trust.

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Reputation Report Crisis Communications Corporate 148

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Like the publication reputation, publication reach did not have a strong correlation with website traffic.

Consumer 195

Consumer Publicity Media Analysis 195

Ronn Torossian

MARCH 16, 2022

Crisis communication is a subspecialty of PR, and it’s designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communications aim to help an organization minimize damage to its reputation from negative publicity during a critical event or situation.

Corporate 195

Corporate Crisis Communications Crisis Communications 195

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Director of Communications, Yext. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

Reputation Us

SEPTEMBER 18, 2023

On October 13, 2023, ReputationUs ’s (RepUs) President Casey Boggs will orchestrate and instruct a communication-based workshop for more than 30 national police department’s Captains, Sergeants, Majors and Lieutenants during the Southern Police Institute ’s 150 th Administrative Officer’s Course.

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Reputation Crisis Course Corporate 158

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Corporate 195

Corporate Reputation Brand Branding 195

Ronn Torossian

AUGUST 14, 2023

Companies face various crises that can harm their reputation and business. To protect their brand image and regain public trust, it’s essential for companies to respond quickly and effectively. Effective crisis communication strategies can help companies navigate through turbulent times.

Crisis Communications 195

Crisis Communications Crisis Strategy Communications 195

ImPRessions - Crenshaw Communications

MAY 12, 2023

We know nothing about the personal life of Karolina Novotney, the unflappable chief communications officer of the fictional Waystar Royco Co. Then there’s the controversial Irena Briganti, who as Fox News’ SVP of Corporate Communications, may be a model who’s closer to home. of Succession fame. She reads the room.

Communications 193

Communications Corporate Crisis Reputation 193

Ronn Torossian

JANUARY 30, 2025

Learn how companies use cybersecurity PR to protect reputation and build trust through proactive communication strategies and crisis management in the digital age The post The Rise of Proactive Cybersecurity PR: How Brands Are Safeguarding Their Reputation in a Digital Age appeared first on.

Reputation 195

Reputation Crisis Management Brand Branding 195

Prowly

MAY 13, 2022

Meet Jennifer McGinley, CEO at JLM Strategic Communications and expert in media relations, reputation management, and crafting effective public relations strategies. The post Prowly #PRChat with Jennifer McGinley, CEO at JLM Strategic Communications appeared first on Prowly Magazine.

Communications 211

Communications Reputation Meeting Media Relations 211

Onclusive

AUGUST 16, 2020

Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? Associate Director, PR and Communications. Speaker Info. Talia James Armand. Kelly Byrd. Director of Customer Success & Insights.

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Media Measurement Reputation Examples 370

PRSay

MAY 3, 2023

For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Every move is connected.

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Reputation Corporate Report Employee 161

Deirdre Breakenridge

NOVEMBER 8, 2021

However, it can takes years to build a strong brand in the market and a matter of minutes to damage a reputation. When you’re making a decision to align your brand (and reputation), here are four simple questions you can ask and answer: . The steps you take before you align can prevent the latter. . .

Reputation 195

Reputation Brand Branding Ethics 195

Onclusive

FEBRUARY 7, 2023

As we’ve seen from our media analysis in our previous post , the public discussion and scrutiny around greenwashing is only increasing. So, effectively communicating your brand’s environmental sustainability strategy will be an essential part of your role for the foreseeable future, if not forever!   Great right?

Reputation 195

Reputation Brand Branding How To 195

Stuart Bruce

OCTOBER 18, 2023

© Stuart Bruce - Global PR body ratifies 10 ICCO Warsaw Principles for ethical use of AI in public relations and communications was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

Ethics 158

Ethics Publicity Communications Crisis Communications 158

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Enhancing adtech marketing efforts through PR As adtech marketing becomes more difficult, public relations (PR) presents an opportunity to kick those efforts into hyperdrive. PR helps build brand affinity By shaping public opinion and perception, PR builds brand affinity and consideration to influence purchase decisions.

Publicity 203

Publicity Marketing Advertising Advertising 203

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. But most PR programs comprise a whole lot more than earned media, also known as publicity. But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program.

Reputation 156

Reputation Brand Branding Media 156

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. The challenge for every comms professional is what to communicate and when. If you do it right. Simply talking about your organization’s commitments will no longer suffice.

Reputation 195

Reputation Automotive How To Brand 195

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. It is no surprise that demand for public relations roles is booming. The COVID-19 Communications Advisory Panel report records the impact of the pandemic on communications professionals.

Publicity 199

Publicity Government Employee Crisis 199

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

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Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Reputation management As voice search relies on providing quick, accurate answers, PR teams need to help companies enhance their authority and build trust online. This includes maintaining a strong brand reputation that is accurate and positive. Simple, effective content will aid voice search queries and help with discoverability.

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SEO Reputation Local Consumer 339