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The Essential Elements of an Effective Pitch

Shift Communications

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention. Mairin McCabe. Account Executive .

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Should your C-suite tweet? Maybe!

Stuart Bruce

’ was the question at the recent CIPR Corporate and Finance’s group seminar. The expert PR panel was made up of: Stuart Jackson, former director, CEO Office, EE, now CEO and founder of UP communications. A core competency of a good CEO is the ability to communicate effectively. public relations'

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Behind the Headlines with Phil Andrews

Cision

Both communication and PR are wonderful tools to advance a variety of causes, and careful consideration of the stated word is of utmost importance in the mastery of communication. Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level.

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How to Create Better Facebook Live Videos

Cision

Are you broadcasting a seminar with live audience participation? Shortly, we will all be able to broadcast (and listen to) live talk radio on Facebook. Leverage videos as part of your larger campaign strategy with the Cision Communications Cloud™. Is there an event that you’re broadcasting?

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How to Create Better Facebook Live Videos

Beyond PR

Are you broadcasting a seminar with live audience participation? Shortly, we will all be able to broadcast (and listen to) live talk radio on Facebook. Leverage videos as part of your larger campaign strategy with the Cision Communications Cloud™. Is there an event that you’re broadcasting? About Jim Dougherty.

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11 tips on how to manage your career in PR AND be a parent

Communications Conversations

I actually learned these words at a Franklin Covey Time Management seminar for my first job out of college (selling radio advertising). Susan Beatty, external communications manager, U.S. Kendra Klemme, associate director of communications, United Health Group. Melanie Boulay Becker, owner, Boulay Becker Communications.

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Engaging (and grilling) the social side of James Grunig

PR Conversations

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication.