Onclusive

MARCH 24, 2022

In order to set the right objectives and develop a solid plan, communicators need the right data. The right communications data and technology partner will support you in all these key areas: . Talia James-Armand, Associate Director of PR and Communications, Edmunds. Get the right data & measurement tools.

Measurement 396

Measurement Data Hotels Viral 396

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. PR and social media staff, for their part, are the first responders for brand reputation changes, customer complaints, or opportunities for (positive and negative) social virality.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

FEBRUARY 11, 2025

company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. For brands, the stakes couldn’t be higher consumer trust , once lost to viral falsehoods, proves difficult to rebuild. Recent data shows that 63% of U.S.

Branding 78

Branding Brand Viral Training 78

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play. Many experts cement their reputation in a vertical area, then apply their ideas more broadly. The post What Thought Leaders Have In Common appeared first on Crenshaw Communications.

Leadership 398

Leadership B2B Community Viral 398

ImPRessions - Crenshaw Communications

APRIL 14, 2020

Lowe’s builds its reputation. It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. Talk about raising community spirits! The post Best Brand Moves During The COVID-19 Pandemic appeared first on Crenshaw Communications. But still others have stepped up. I hope she shared.

Hotels 282

Hotels Branding Brand Guidelines 282

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. Being the steward of a company’s image and reputation comes with the job. Here are some of the most common. .

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Major organizations can be shaken by a careless tweet or a viral customer complaint. Speed Kills. Focusing Inward.

Trends 199

Trends Corporate Employee Reputation 199

PRSay

SEPTEMBER 8, 2020

28 during PRSA’s virtual annual conference — “ Strategic Communications: Navigating a World Disrupted ” — Jankowicz discussed the differences between disinformation and misinformation, how PR professionals can credibly communicate complex issues to the public and why we should all be wary of information that manipulates our emotions.

Communications 177

Communications Government Viral Radio 177

The Proactive Report

NOVEMBER 1, 2022

Communication is where it all begins. How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. If you communicate properly, you will reap the benefits and see growth over time. Why is communication so important?

Communications 130

Communications Social Media Employee Crisis 130

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? So what would it take for your organization, your team, to be considered a crisis communication pro? That said, the following are 5 important steps that, if done thoughtfully, will help you along the way of positioning your organization as a crisis communication pro.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Prohibition

AUGUST 19, 2021

Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

Reputation 118

Reputation Google Crisis Management Engineering 118

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. Communicate With Internal Stakeholders. So, having a clear-cut internal communication strategy is extremely crucial to your organization ’ s survival.

Crisis 271

Crisis Branding Brand How To 271

Melissa Agnes

NOVEMBER 10, 2014

An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks. These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage.

Crisis 203

Crisis How To Exercises Crisis Communications 203

Prowly

FEBRUARY 18, 2025

A public relations (PR) campaign is an orchestrated series of strategic communication efforts designed to achieve specific objectives. Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. TRY PROWLY FOR 7 DAYS FREE What is a public relations campaign?

Examples 104

Examples How To Product Launch Print 104

Melissa Agnes

JULY 17, 2014

The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. The fact of the matter is that a crisis is a crisis.

Social Media 252

Social Media Crisis Media Viral 252

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Odds are the Crock-Pot team has a crisis communications plan in place, and it’s likely that it includes contingencies for real-life product malfunctions or accidents. The single most important piece of preparation for any brand is a communications head and team who can think on their feet and offer smart strategy in real time.

Crisis 199

Crisis Twitter Course Viral 199

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? Twitter is far too valuable a communications channel for organizations (with common sense) to leave it. Social media is a powerful communications tool that presents many wonderful opportunities. Chevron’s chosen response.

Case Study 232

Case Study Crisis Twitter Viral 232

Onclusive

JULY 27, 2023

For communications and PR professionals, planning is one of the first steps to kicking off an announcement or campaign. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Listing internal actions or notes promotes collaboration and clear communication within a team.

Tools 354

Tools Resources Internal International 354

Prowly

JANUARY 29, 2025

What features are essential in handling crisis communication? What makes a reputation management red flag? Your crisis communication software should keep your media contacts fresh and organized, ready for quick outreach (and even quicker in crisis management times). What will you find in this article?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Melissa Agnes

JUNE 3, 2014

Social media and the online landscape provide unique communication opportunities for individuals and organizations. It also presents risks of viralization and losing very public control. Because it was the first of its kind, it garnered mass media attention and had a direct impact on United’s reputation and bottom line.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Melissa Agnes

JULY 3, 2018

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. Their current crisis management firm is not delivering practical deliverables. This is the reality of the work crisis management advisors are faced with.

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” Uber’s reputation work gains speed… then stalls again.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. The Winners. Tired of hearing about Uber?

Airlines 180

Airlines Reputation Journalism Crisis 180

PRSay

OCTOBER 5, 2021

Today, Herdener is vice president of worldwide communications. During an insightful 30-minute conversation, he shared his thoughts and observations about the transformation of Amazon’s communications team as well as the PR profession. We figure that out, then communicate it. “As Now we have several hundred.”.

Employee 217

Employee Leadership Crisis Management Viral 217

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? However, he didn’t realize someone filmed him and posted it online, which quickly became viral. How Real is your Reputation? Wake up America!

Reputation 78

Reputation Government Film Viral 78

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis.

Leadership 188

Leadership Storytelling Viral Banking 188

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Melissa Agnes

JULY 31, 2014

In the United States, under Section 230 of the Communications Decency Act, most interactive websites – including news outlets, review-based websites, and social networking websites – are generally immune from liability for content published by third party users. Internet Defamation Online Reputation Management'

Engineering 196

Engineering Reputation Viral Policies 196

Cision

MAY 12, 2017

As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform. The Digital and PR Evolution. Contact us today!

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

APRIL 10, 2017

The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing. If that seems expensive, look at the video, think about the outrage, and consider the reputation damage involved. It’s hard to put a price tag on reputation.

Airlines 159

Airlines Hotels Crisis Reputation 159

ImPRessions - Crenshaw Communications

APRIL 25, 2017

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. But most of the images, which quickly went viral, showed a deeply distressed mother of twin toddlers, sobbing openly, as the flight attendant shouts down another passenger who comes to her aid. This is how it’s done.

Airlines 136

Airlines Crisis Viral Reputation 136

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. Because they’re purchasing on behalf of their organization, business buyers tend to be very conscious of the brand reputation of vendors or partners. The post How PR Can Boost A B2B Brand appeared first on Crenshaw Communications.

B2B 170

B2B Branding Brand Education 170

Cision

JUNE 3, 2015

It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. Strong reputations are constructed by expert builders knowledgeable in mess age mediums, audience perceptions, timely communications, etc. Is prevention of a crisis possible?

Crisis 120

Crisis Construction Viral Reputation 120

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

As we gear up for whatever public relations challenges we face in the new year, it seemed a good time to make sure we “do this and not that” when it comes to strategic communications. The post The Worst PR Advice We’ve Ever Heard appeared first on Crenshaw Communications. Our best advice?

Skype 149

Skype Interviews Viral B2B 149

Melissa Agnes

FEBRUARY 24, 2015

These three things make for a great keynote presentation because they’re the heart of crisis communications in this 21st century. It’s a vicious cycle that results in organizations and leaders wishing this digital landscape didn’t have such a prominent role in crisis and communications today. Relatability.

Social Media 113

Social Media Viral Crisis Management How To 113

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. I won’t lie.

Crisis 100

Crisis Crisis Management How To Viral 100