ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

As we close out 2021, we are seeking a Content Director, Account Supervisor and a Senior Account Executive to join our dynamic B2B technology team. adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) The ideal team member will have worked with various top B2B tech companies (e.g., Please share!

Communications 156

Communications Enterprise Retail B2B 156

5W PR

MARCH 13, 2025

Their experiences show that success in crisis management often comes down to three key elements: swift action, transparent communication, and a deep understanding of industry-specific stakeholder expectations. ” Chipotle’s 2015 E. coli outbreak response offers different lessons.

Crisis 78

Crisis Examples Industry Crisis Management 78

ImPRessions - Crenshaw Communications

JULY 7, 2021

This was not new technology and the name was virtually unknown in the States. We recognized that the launch alone was not going to make much of a splash, so we created a survey around retailers and their fear of being outpriced by Amazon. The post 6 Things PR Agencies Should Never Say appeared first on Crenshaw Communications.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

MAY 15, 2020

Our client ActiveViam is a dynamic pricing company and provided comment in MarketWatch on how J.Crew’s filing for bankruptcy will affect the retail industry. We can’t show their actual technology but can share a glimpse of their thinking about the category. . P.S.- Are you following the Crenshaw Communications Instagram account?

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law. Yet, the technology sector — particularly the B2B tech sector — continues to do the bare minimum for bringing on underrepresented talent. CES boosts brick-and-mortar retail.

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. But we should also be thankful for technology that connects us to breaking news. Happy Thanksgiving from all of us at Crenshaw Communications!

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . So for example, if we want to pitch a story about cybersecurity, we’ll look for people in the technology, IT security, or financial verticals. So far I’ve helped research or draft bylines on topics like cybersecurity insurance and retail.

Journalism 344

Journalism Internal International Pitching 344

5W PR

MARCH 17, 2025

The Foundation: Building a Proactive Monitoring System Effective threat monitoring requires a multi-layered approach that combines technology, process, and human expertise. Communication Strategy: Building Trust Through Transparency Clear communication protocols are essential before, during, and after security events.

Crisis 78

Crisis System Analytics Analysis 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? But it has also used technology in an innovative way, to create a survey map of self-reported symptoms people are experiencing during the pandemic. Maybe Hy-Vee did both.

Brand 284

Brand Branding Small Business Retail 284

Agility PR Solutions

OCTOBER 19, 2021

With all the focus on the “journey” and the “experience” in brand and retail marketing these days, you’d think that communicators would be zeroing in on some substantial strategy for delivering better CX. The post How are brands responding to the acceleration of e-commerce?

Retail 174

Retail Brand Branding Technology 174

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Daily client communication to update, report on and discuss media relations. research, duties and projects as required.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

APRIL 30, 2020

It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology.

Marketing 306

Marketing Advertising Advertising Industry 306

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. Her voice said, “Sure,” but then she proceeded to make me feel as uncomfortable as I’ve ever felt in a retail outlet. Technology, for better or worse. Too cool for school.

Technology 100

Technology Customer Service Retail Software 100

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate.

Trends 182

Trends Privacy Technology Data 182

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

Each year, right on the heels of CES , thousands of hungry retailers, vendors and influencers flood New York City’s Javits Center for the retail industry’s annual conference, NRF. NRF is at retail’s epicenter, unveiling exciting new vendors as well as key trends that define the industry for the year and beyond.

Retail 156

Retail Automotive Conference Data 156

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Companies prioritize empathy in COVID-19 communications. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

NewsWhip

MAY 19, 2020

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. The top technology publishers of the last year. Top technology content. The post These were the top technology publishers in 2020 appeared first on Newswhip.

Technology 97

Technology Analysis Privacy Facebook 97

5W PR

JULY 21, 2023

In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon. These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors.

Retail 78

Retail Local Consumer Community 78

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Back in June, Crenshaw Communications launched its monthly newsletter, offering advice, showcasing Q&As, shining a spotlight on clients, and more. The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR.

Company 203

Company Case Study Trends Crisis Management 203

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

For example, a technology startup that offers delivery and returns software to retailers may say no to polling 1,000 consumers about BOPIS or mobile shopping. Instead, they ask that the focus be on polling retail executives. The post 3 Best Practices For Using Data In B2B PR appeared first on Crenshaw Communications.

B2B 147

B2B Data Retail Survey 147

Konnect Agency

NOVEMBER 23, 2021

The worlds of PR, marketing and communications are ever-changing and rapidly evolving, particularly in the digital era we live in. Platforms and technologies that appear to be promising fizzle out quickly, and new rules and regulations seem to emerge daily. Why You Need A Public Relations Agency To Help You Keep Up With Trends.

Trends 119

Trends Publicity Communications Marketing 119

PRSay

JUNE 11, 2018

With all the talk lately about changes in how our clients communicate with audiences — disruptive technologies, innovation, shifting consumer habits — certain key aspects of the PR profession have remained constant. Changes in technology and client expectations. Technology has also lets us better track our successes.

Technology 142

Technology Retail Storytelling Crisis 142

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio and synthetic data, so it makes sense that so many companies are jumping on the generative AI train. The post Five Ways AI Is Transforming Ad Tech appeared first on Crenshaw Communications.

Advertising 170

Advertising Advertising Analytics Data 170

PR in High Definition

OCTOBER 26, 2020

Our challenge from a communications point of view is often just explaining it simply, but it’s a ‘sweet spot’ for Firefly and has been for some time. Retail has pressed its ‘transform me now’ button and technology is the answer to many of these problems. Now shopping has become hygienic in all the senses.

Retail 62

Retail Reputation Transportation Technology 62

Cision

JULY 26, 2017

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Technology and computing. Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics).

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Small businesses today are empowered through digital technology. Technology is a great equalizer for a business. We represent several midsize companies in technology who are giants within relevant industry organizations like adtech, supply chain software, or 3D printing services. Everyone likes an underdog. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

Shift Communications

DECEMBER 9, 2014

Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. Vice President, Marketing Technology. Christopher S.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Cision

JULY 24, 2015

credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Interest in mobile payment technology.

Mobile 120

Mobile Financial Retail Technology 120

ImPRessions - Crenshaw Communications

MARCH 17, 2016

Public relations is always changing, and technology trends are a big influence on how PR evolves. Whether your world is strictly B2B or your target audience straddles business and consumer audiences, there are some technology trends that can — and should — influence your PR and communications campaigns.

Trends 120

Trends Radio Retail Technology 120

Shift Communications

JULY 10, 2017

As marketers and communicators, our goal is to reach the most important people to our companies and clients. For example, suppose we want to reach retail executives. Vice President, Marketing Technology. Sometimes, that’s the media side, reaching influential journalists and publishers. Christopher S.

Publicity 132

Publicity How To Retail Engineering 132

Cision

JUNE 21, 2016

There’s a backstory that communicates how a company or product came to be, and there’s often a mission, vision or purpose statement attached to that brand. Are you effectively communicating all of these in your online presence and real-world interactions on a daily basis? Figure out how to best communicate your story at any time.

Brand 189

Brand Branding Real Estate Tourism 189

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Back to School (August-September) : Retail-focused brands can also take advantage of this period to build long-term customer loyalty with bundled offers, personalized shopping experiences, useful tips for parents and students and more. The post How To Use Timing For Top B2B PR Results appeared first on Crenshaw Communications.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

APRIL 30, 2020

It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology.

Marketing 204

Marketing Advertising Advertising Industry 204

Deirdre Breakenridge

NOVEMBER 11, 2019

Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Clothing retailer Rebecca Minkoff hosts a popular podcast called Superwomen. Make it Easy to Connect.

Community 206

Community Nonprofit Conference Social Media 206

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Vice President, Marketing Technology. Christopher S.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

ImPRessions - Crenshaw Communications

MAY 18, 2017

Allow plenty of time to pitch anything with a seasonal hook; as many PR people know, media relations is a little like retail. When the FBI announced that it was hiring technology talent to develop a type of wearable emergency alert system, we went out with a pitch about entrepreneurs who had already done just that.

Media 212

Media Pitching Report Interviews 212

Burrelles Fresh Ideas

FEBRUARY 6, 2024

The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. Cutting-edge technologies have revolutionized how sportswear is designed, manufactured, and perceived. Here are some ways they incorporate technology into their PR and marketing efforts.

Fashion 86

Fashion Sports Technology Apparel 86