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How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

But a smart communications approach can help change or expand a company’s identity, which in turn helps build a healthy valuation for the business. A good PR plan communicates business leadership. Good internal communications helps manage change. Positioning must be backed with real evidence.

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Happy Holidays from SHIFT Communications!

Shift Communications

Stay tuned for a new seminar series to help you get the most out of your PR and marketing programs, deeper dives into the value of your brand and so much more. Thank you for your continued support of the employee-owners of SHIFT Communications. The post Happy Holidays from SHIFT Communications! Todd Defren.

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Should Your Communications Department Have Crisis Communication Autonomy?

Melissa Agnes

A viewer recently asked me what my stance is on the communications department being granted crisis communication autonomy. So, if you’re in a position where your communications department is debating or seeking crisis communication autonomy, this is a much-watch video! If so, don’t be shy.

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Why Are PR Agencies So White?

ImPRessions - Crenshaw Communications

Despite good intentions and plenty of seminars, most agencies are stubbornly homogeneous. Students of color may not be counseled towards communications careers, and more importantly, when they browse the websites of major agencies, they’re not likely to see many executives who look like them.

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The Critical Component Missing From Your Marketing and Communications Processes

Melissa Agnes

This includes your marketing, PR and communications campaigns. What are some processes you’ve implemented, to help your team mitigate risks within your marketing, communications and/or PR campaigns?. Melissa Agnes is a crisis management keynote speaker who delivers powerful, thought-provoking presentations and seminars.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

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What The Best PR Strategies Have In Common

ImPRessions - Crenshaw Communications

Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. The key here is often quick access to decision makers and a clear chain of communication. . The post What The Best PR Strategies Have In Common appeared first on Crenshaw Communications.

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