Sword and the Script

JUNE 18, 2024

Think about a hypothetical software company that designed a product for the SMB space. Everyone braced for the worst, but then something wild happened: business wanted to stay open and needed communication and collaboration tools. If they sold that product to an enterprise, chances are they will be dissatisfied.

B2B 130

B2B Government SMB Real Estate 130

Contently - Strategy

SEPTEMBER 30, 2021

But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” “At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. After evaluating over 6.9

Course 116

Course SMB B2B Analytics 116

Shift Communications

MAY 10, 2022

While most SMB customers, especially eateries, don’t fall within the TikTok demographic, Square aptly built a strategy to target its customers’ customers (who do), promoting their storefronts. It pays dividends to find quality content creators who have overlapping audiences and can naturally use your product or services in their videos.

Pinterest 78

Pinterest YouTube Social Media Trends 78

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

While heavy hitters like Microsoft (Yammer) are racing to develop applications to compete with Slack , and competitors like BaseCamp and Trello offer solid alternatives, it remains the best option for the Crenshaw Communications team for internal collaboration. The post 7 Must-Have PR Tech Tools appeared first on Crenshaw Communications.

Tools 108

Tools SMB Survey Software 108

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less.

Small Business 245

Small Business Media SMB Pitching 245

Communications Conversations

OCTOBER 29, 2019

But, it was interesting to hear their answers to those questions first-hand at the SMB event along with the sold-out audience. In preparation for this event, I drafted a series of questions for the panelists and collaborated with them on other questions. As I moderated, and listened, a number of common themes emerged.

Corporate 104

Corporate SMB Banking Employee 104

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

For example, when optimizing a post on SMB (small medium business) some of the optimization tools included keywords like “server message block”–which is a totally different topic. “One thing I see a lot of is folks relying too heavily on optimization tools like Yoast or Clearscope.

Engineering 100

Engineering Writing Mobile SEO 100

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 187

Marketing Content Marketing Data Social Media 187

Communications Conversations

MAY 3, 2017

Let’s hear more from this PR Rock Star: You’re a senior communications specialist-social media for Boston Scientific. I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. They’re getting a heck of a deal.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Solo PR Pro

MAY 14, 2015

On the second Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ).

Social Media 40

Social Media SMB Media Small Business 40

Communications Conversations

NOVEMBER 14, 2017

They were both at least mildly intriguing (to be clear, neither of those events was SMB 100, which is pictured below). However, I did receive two somewhat interesting and relevant “pitches” in the last month. They were both local events that I would at least consider attending.

SMB 60

SMB Pitching Local Social Media 60

Garrett Public Relations

DECEMBER 3, 2020

But what can we learn and apply to our digital marketing and communications strategies in 2021? As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […].

Marketing 212

Marketing Strategy Communications Publicity 212

Communications Conversations

JANUARY 5, 2017

And, someone I know is speaking at SMB later this month. Interestingly, I don’t know a single person who works for Boston Scientific. Figure this would be a good way to fix that! Plus, I know she volunteers for Social Media Breakfast. Matt Wilson, General Mills. Probably about time I officially thank him face-to-face.

SMB 60

SMB Meeting Web Energy 60

Communications Conversations

FEBRUARY 4, 2015

If you worked in the ad space, but also wanted to learn more about social, should be you be a member of AdFed and also attend SMB events regularly? , wouldn’t you want to be a member of PRSA AND MIMA? I know, I know, the cost. And yeah, there is additional cost. Take MIMA, for example.

SMB 60

SMB Groups Trends Social Media 60

Solo PR Pro

JANUARY 10, 2017

Communication pros have used it for years in client work. of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” Use an explainer video to explain a process, such as the steps in developing a crisis communication plan.

Video 40

Video Strategy SMB Marketing 40

Contently - Strategy

OCTOBER 15, 2020

But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” So Microsoft’s communications team decided to cover it themselves. Per HubSpot, the Academy educates “tens of thousands of users every month.” After evaluating over 6.9

B2B 143

B2B Trends Video Course 143

Garrett Public Relations

MAY 27, 2024

The media landscape is changing. It’s been happening gradually over the years – and now there’s no denying it. A staggering number of journalists are being laid off. Entire publications are shuttering. This image offers a snapshot of some larger media layoffs over the past 18 months.

How To 95

How To Media Trade Shows Publicity 95

Contently - Strategy

OCTOBER 15, 2021

But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” So Microsoft’s communications team decided to cover it themselves. Per HubSpot, the Academy educates “tens of thousands of users every month.” After evaluating over 6.9

B2B 74

B2B Content Marketing Trends Marketing 74

Communications Conversations

JULY 10, 2018

Amanda Gebhard, Social Media Communications Manager, Boston Scientific. Bryan Vincent, Vice President, Digital Communications and Social Media, United Health Group. As caretakers of the longest-running SMB chapter in the U.S., And, in that role, she was an important champion for women’s speakers within Summit.

Social Media 24

Social Media Media SMB Tourism 24

Garrett Public Relations

JANUARY 22, 2022

Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic. So, what trends should […].

Trends 159

Trends Marketing Publicity Small Business 159

Garrett Public Relations

MAY 17, 2020

Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months. Given the shaky economic conditions, they want to retain current customers […].

Small Business 204

Small Business Marketing Crisis Survey 204

Garrett Public Relations

DECEMBER 17, 2019

The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept.

Publicity 209

Publicity Small Business SMB Twitter 209

Garrett Public Relations

AUGUST 30, 2020

For years, small businesses have asked the question – do we really need a digital presence? The answer is – yes. Research shows that much of our audience was already online before the pandemic. Studies conducted before March 2020 reported that 70 to 80% of people research a small business online BEFORE visiting the business […].

Small Business 148

Small Business Study Report Publicity 148

Garrett Public Relations

JANUARY 2, 2021

The new year has arrived. But what will it hold? As we make 2021 marketing plans, how can we place bets on the best way to organize those plans when there are still so many questions to be answered? This time of year, many marketers make predictions on what businesses should focus on as we […].

Marketing 84

Marketing Publicity Small Business SMB 84

Garrett Public Relations

NOVEMBER 12, 2018

We may be in denial, but the holidays are indeed upon us. With Thanksgiving just over a week away and Christmas coming soon on its heels, we need to be looking at the calendar to make our PR plans. While timing is always important in public relations, trying to get media coverage at this time […].

Publicity 101

Publicity Small Business Media SMB 101