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8 Tips to Optimize Content Writing for People and Search Engines

Burrelles Fresh Ideas

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. To optimize content writing for both people and search engines, focus on producing high-quality, valuable, and engaging content that meets the needs of your target audience.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack.

Analysis 140
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7 ideas explaining why the B2B SaaS sector is sluggish right now

Sword and the Script

Think about a hypothetical software company that designed a product for the SMB space. Everyone braced for the worst, but then something wild happened: business wanted to stay open and needed communication and collaboration tools. He’s been writing a lot about how B2B marketing needs a makeover.

B2B 130
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7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

Our own account supervisor Erica Schain says it’s the best place to get a summary in real time of what’s trending across the tech blogs, offering a bird’s eye view of what reporters are writing about. Remote voice and video communication are critical to PR work, from client meetings to media interviews. UberConference.

Tools 108
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. To that end, this year’s roundup is uh-mazing.

Marketing 187
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21 Influencers Share Stellar Advice for Digital Marketing in 2021

Garrett Public Relations

But what can we learn and apply to our digital marketing and communications strategies in 2021? As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […].

Marketing 212
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5 Ways to Use Video in your Marketing Strategy

Solo PR Pro

Communication pros have used it for years in client work. of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” Use an explainer video to explain a process, such as the steps in developing a crisis communication plan. Corporate overview. Client information.

Video 40