Melissa Agnes

AUGUST 29, 2014

Emory’s Excellent Crisis Communication on Facebook. Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. As usual, below you’ll find our #CrisisRoundup of articles worthy of your attention. Enjoy and have an awesome weekend! From The Crisis Intelligence Blog.

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity 174

Creativity Small Business Storytelling Travel 174

Deirdre Breakenridge

APRIL 10, 2017

No one telling you it’s better to just do what the client asks instead of creating an integrated communications plan. But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner.

Travel 281

Travel Technology Conference LinkedIn 281

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. The truth is PR and communications professionals are more tech-savvy than ever.

Storytelling 73

Storytelling Data Communications Technology 73

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. We are creators, storytellers and writers. Her storytelling is personal and intimate and gives a glimpse of what she’s feeling at the moment. Swift’s songs are never formulaic.

Leadership 188

Leadership Storytelling Viral Banking 188

Marketwired

MARCH 1, 2016

It may not exactly be viral, but you’re getting the word out to the people who count. At a recent PRSA International Conference, which was well-attended by Marketwired’s target audience – PR, marketing and communication pros – we wanted to raise awareness, pique interest and drive traffic to our booth.

Pitching 153

Pitching Media Conference Storytelling 153

Onclusive

JULY 27, 2023

For communications and PR professionals, planning is one of the first steps to kicking off an announcement or campaign. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Listing internal actions or notes promotes collaboration and clear communication within a team.

Tools 354

Tools Resources International Internal 354

Prowly

FEBRUARY 18, 2025

A public relations (PR) campaign is an orchestrated series of strategic communication efforts designed to achieve specific objectives. This is where having a brand book and a communication plan comes in handy as you'll have the foundations ready before each campaign. Improve your PR campaigns with Prowly!

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. The post How PR Can Boost A B2B Brand appeared first on Crenshaw Communications. Here’s how B2B PR supports sales.

B2B 170

B2B Brand Branding Education 170

PRSay

SEPTEMBER 17, 2019

Two years later, Popeyes chose to debut its chicken sandwich announcement with a video from Sweet Dixie Kitchen, where they would give a preview of the sandwich, giving an in-depth and viral feel to the announcement. On top of standard visuals, Popeyes’ introductory video demonstrated the brand’s command of visual storytelling.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.

Media 202

Media Storytelling Technology Data 202

ImPRessions - Crenshaw Communications

JUNE 7, 2017

According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” With a smaller client, a PR strategist has the opportunity to adapt one of the more powerful storytelling archetypes we know – the David v. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

Presspage

AUGUST 24, 2023

Recently Jasper Koek , formerly PR and Content manager at Porsche Nederland , shared his approach and dilemmas when setting out to attract new audiences for Porsche Nederland during a knowledge session for communication and brand professionals organized by Presspage. pages per session in 13,158 sessions.

Storytelling 78

Storytelling Data YouTube Strategy 78

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. In just four years, it has used social media, particularly visual storytelling on Instagram, to create a globally-recognized travel lifestyle brand. But there are storytelling opportunities that the incumbents don’t have.

Brand 136

Brand Branding How To Storytelling 136

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Emotions layered with happiness make up the majority of top drivers of viral content. The exercise will help you become a better storyteller yourself and prepare you the next time you have some good news to share. The post Smart PR Helps Spread Good News appeared first on Crenshaw Communications.

Airlines 147

Airlines Insurance Insurance Exercises 147

ImPRessions - Crenshaw Communications

JULY 5, 2017

It’s like the joke among PR and ad agencies that every client wants a viral video. Lego does this very well, tapping into the premise that there’s a “builder” in all of us and evoking the power of childlike imagination in its brand storytelling. appeared first on Crenshaw Communications. Innovation?

Brand 136

Brand Branding Comparison Storytelling 136

Contently - Strategy

FEBRUARY 8, 2024

Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Before we dive into ways you can use visual content and how Contently can help elevate your visual storytelling, let’s begin by exploring the fundamentals.

Storytelling 52

Storytelling Examples Infographics Viral 52

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth. There’s an undeniable link between his storytelling chops and his famously evocative song lyrics.

Viral 120

Viral Storytelling Writing Crisis 120

Marketwired

MARCH 22, 2016

The data-driven world has significantly reshaped the way the communications industry works. They’re meant to be a tool for business communication, not fine art or viral spectacles. This is post 5 of our 5-part #CreativePR blog series. Read the entire series here. . While they can (and should!)

Measurement 100

Measurement Data Creativity Viral 100

5W PR

SEPTEMBER 19, 2023

Online platforms In the digital age, online platforms have become the primary arena for communication and interaction. Personalized communication and data analytics Digital PR enables personalized communication like never before. Viral content In the digital age, content can become viral overnight.

Viral 78

Viral Digital PR Storytelling Reputation 78

David PR Group

OCTOBER 9, 2014

Yet as communicators, in recent years, we have drifted. In retrospect, it’s even worse, because I consider myself a professional communicator. From a communications and marketing standpoint, this means it’s time to move on. DavidPRBlog google algorithm Google+ marketing public relations SEO storytelling writing'

SEO 94

SEO Google Storytelling Writing 94

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. Andy Gilman ended the day with his crisis communication boot camp. Surviving a content tsunami.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Prohibition

AUGUST 4, 2023

Overlooking the Power of Storytelling common video marketing mistakes, marketing videos, potential customers In the fast-paced world of social media, businesses may prioritise flashy visuals over meaningful storytelling produce content. Videos are able to tell a story to audiences in ways that still image assets could never.

Social Media 118

Social Media Video Marketing Media 118

Ishmael's Corner

NOVEMBER 18, 2014

Khanna joined in August 2012, making it appear that he viewed the social media platform as just another communications channel for his election campaign. Just don’t expect a future Honda campaign to deliver a viral video of a cat coding a mobile app. Still, the numbers are the numbers, and Honda’s 14.7K

Instagram 98

Instagram Mobile Social Media Construction 98

Shift Communications

MAY 24, 2022

TikTok (and Instagram before it) helped give rise to “real people” influencers, with creators like Elyse Myers , Rod and Mikayla Nogueira growing huge followings with their honest product reviews and relatable storytelling. The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! Create open-ended briefs.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Mark My Words

DECEMBER 11, 2014

With an incredible social media following dwarfing the reach of every UK newspaper, Brand has been able to communicate his position regarding his rented accommodation, and has directly invited the public to decide for themselves. Brand’s YouTube response to the Sun showed resolve: “Don’t worry, it’s just a story.

Brand 122

Brand Branding Newspapers Media 122

Ishmael's Corner

FEBRUARY 3, 2015

We are fans of SlideShare as a platform for business storytelling. The odometer on our SlideShare — we’ve posted six decks since 2011 — just passed the 100,000 views mark, not too shabby for a communications consultancy that works behind the curtain. Verbal communications drive a PowerPoint presentation that’s delivered to a group.

Social Media 60

Social Media Storytelling B2B Media 60

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. As audiences become more digitally adept and online communication channels multiply, PR pros are embracing digital strategies in their PR endeavours. Businesses can no longer rely on a one-size-fits-all approach.

Analytics 78

Analytics Digital PR Storytelling Local 78

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. now want to know, “How can we go viral?”. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been.

Strategy 78

Strategy Media Storytelling Pinterest 78

PR in High Definition

APRIL 25, 2022

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation International 62

Communications Conversations

APRIL 12, 2019

” It’s our job to focus on the storytelling, not necessarily always working the brand into every conversation. It’s 2019 and yet clients still want content to “go viral.” Storytelling is an art form. But, it’s our jobs to push back on our corporate leader partners. ” Amirite?

Corporate 79

Corporate Video Storytelling Viral 79

ReimaginePR

JUNE 10, 2015

I know they were grateful, but you’ll have to forgive folks at MSF if they don’t jump for joy when offered a kudos, a plaque and a handshake for their communication efforts. The Role of PR and Communications. I know I sound like a killjoy, trying to retroactively ruin everyone’s viral video fun.

Video 120

Video Government Healthcare Viral 120

Presspage

AUGUST 10, 2018

When it comes to Healthcare PR, storytelling is incredibly important. News in healthcare is difficult to communicate. A major development in a vaccine, for example, is difficult to communicate to the general public. Yet there are viable solutions to these problems that healthcare communicators would be well advised to address.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. As a solution, I partnered with the University of Maryland undergrad communication classes to create a mid-term exam focused on this situational analysis.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 127

Marketing Content Marketing Advertising Advertising 127