Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. Is PR Right for me? ”

Communications 208

Communications Analytics Social Media Media Training 208

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. From what I’ve seen — from training more than 25,000 communicators in more than 1,000 organizations over 20 years — most folks would choose the webinar. Save $100 with coupon code PRSA22. The vacation or the webinar?

Case Study 191

Case Study Writing Training Engineering 191

Ishmael's Corner

NOVEMBER 30, 2014

Still, I’ve strived to apply the same counsel we share with clients: Offer fresh takes that help those in communications. By taking liberties with the Budweiser Puppy Love video in my storytelling workshops, I can show the video with tension: And what happens to the same video when I remove the bad stuff? Here goes —.

Storytelling 157

Storytelling Journalism Media Training Video 157

Ishmael's Corner

FEBRUARY 10, 2015

In conducting our storytelling workshops, the concept of contrast is one technique that always resonates with participants. On the visual storytelling side, the classic contrast immediately comes through: One of our clients, Alcatel-Lucent, put contrast to good use in communicating its vision as it embarked on a turnaround plan.

Storytelling 60

Storytelling Comparison Communications Journalism 60

Ishmael's Corner

MAY 31, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Business communicators can take lessons away from all forms of storytelling. One of my favorite go-to exercises for our storytelling workshop leans on the movie, “500 Days of Summer.”

Storytelling 60

Storytelling Exercises Communications Publicity 60

Onclusive

DECEMBER 6, 2019

Spend two days mastering the latest and greatest in Communications Measurement. With role-specific workshops to choose from, along with world-renowned speakers, you’ll come away with actionable goals and tactics to achieve them. International Association of Business Communicators (IABC) World Conference . PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

Stern + Associates

JULY 8, 2024

In today’s dynamic competitive landscape, effective communication isn’t just a skill—it’s a strategic advantage. Provide Training and Support: Even seasoned professionals may benefit from training in public speaking, presentation design and storytelling. Attend or view video of a meeting or presentation the potential speaker has led.

Corporate 62

Corporate Conference Internal International 62

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. But that approach will shut down communications.

Brand 173

Brand Branding Storytelling Video 173

PRSay

MAY 12, 2021

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. You’ll learn to grab attention, communicate more clearly, make your message more memorable and move readers to act. The biggest risk communicators run is that we never get heard at all. Communicates better.

Creativity 185

Creativity Writing Storytelling Study 185

PRSay

DECEMBER 22, 2023

Whether a disaster impacts your company or an organizational issue disrupts your workplace’s ability to function as it should, well-mapped-out communication strategies should be structured to embrace the nuances of internal and external audiences. Crisis and conflict exist for every company, organization or entity; no one is immune to it.

Crisis Management 156

Crisis Management Crisis Crisis Communications Ethics 156

PRSay

JANUARY 29, 2024

Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn on Jan. With a background in agency work, speechwriting and improv theater, he now coaches leaders to be storytellers in their speeches, presentations and meetings.

Energy 125

Energy Leadership Meeting LinkedIn 125

5W PR

AUGUST 22, 2024

Visual storytelling Developing a unique visual identity that reflects the brand personality and the lifestyle it embodies is important. The power of voice Establishing a distinct brand voice that carries through all communication channels—website, social media, marketing materials, and customer service interactions—is vital.

Brand 78

Brand Branding Customer Service Storytelling 78

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. The 2019 conference will explore new challenges and opportunities facing the communication profession. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

PRSay

MAY 13, 2020

Rely on brand storytelling. Brand storytelling is the same, only the narrative is a little different. People make decisions with their emotions, and brand storytelling is a way to deliver a meaningful message. If you have the expertise to share, then now is the time to do so. Everyone loves a great story.

Content Marketing 201

Content Marketing Marketing Storytelling Leadership 201

Ishmael's Corner

JANUARY 25, 2015

The same concept holds true for communications, although I’m not advocating that you read 500 pages every day. Still, one could make the argument that real reading — setting aside time to read articles from start to finish annotating along the way — holds even more value in the communications industry. Happy reading!

Communications 60

Communications Storytelling Web Journalism 60

Burrelles Fresh Ideas

MAY 21, 2024

Complementing this organic sharing, Microsoft’s mental health initiative, Microsoft Cares, provides a range of resources, including in-person, digital, and telephone counseling, alongside support groups and workshops, available to all employees. But what about the actual PR pros themselves?

Employee 97

Employee Pinterest Resources System 97

PRSay

NOVEMBER 23, 2020

At Wylie Communications, we’re getting ready for our 2021 Master Classes. With that in mind, I wanted to share some of my favorite slides from our workshops: Make sound bites sound better. Reach more readers — and sell more products, services, programs and ideas — with storytelling, metaphor and other creative elements.

Writing 197

Writing Case Study Training Storytelling 197

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out. Master the Art of Storytelling.

Storytelling 149

Storytelling Case Study Writing Banking 149

PRSay

FEBRUARY 5, 2018

As PR professionals, it’s our job to help executives communicate their ideas, plans and priorities in their own voices. But even the most gifted communicators can’t possibly create all the content demanded today. In this low-trust environment, communication from the C-suite must be authentic.

Communications 148

Communications Employee Leadership Writing 148

Burrelles Fresh Ideas

MARCH 19, 2024

From digital detox getaways in remote nature reserves to mindfulness workshops led by local healers, travelers seek immersive wellness experiences that rejuvenate the body, mind, and soul, fostering a deeper connection to self and surroundings. Developing a PR strategy within the ever-changing travel industry demands a comprehensive outlook.

Travel 92

Travel Trends Tourism Transportation 92

Frederik Vincx

JULY 17, 2023

Designing workshops and material. Service storytelling We shared everything we learned. Video lessons , webinars , self-service workshops, guides , branded tools and so on. He manages to create very practical solutions for our people, and then comes up with highly creative and engaging experiences and communication.

Software 78

Software System Training Enterprise 78

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Ishmael's Corner

MARCH 20, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I plan to use the occasion to explore whether communicators are changing fast enough. I’ll be in Portland on April 12 talking at an IABC Oregon luncheon. Cars that drive themselves.

Communications 60

Communications Storytelling Publicity Industry 60

Solo PR Pro

SEPTEMBER 5, 2023

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Showcase your expertise by offering workshops, webinars, or seminars. This is an often overlooked strategy for communication professionals. Educate your target audience.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. The three-day event was packed with dozens of workshops, networking and impressive keynotes. ” — Stella Low, vice president of communications, Dell. Natan Edelsburg, COO, MuckRack.

Conference 109

Conference Internal International Storytelling 109

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules.

Storytelling 40

Storytelling Resources Writing Corporate 40

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

Deirdre Breakenridge

JULY 10, 2019

I’m speaking with Millennials every week to learn what they expect from leaders, including their interactions with business executives from their companies or the brands that interest them to government officials online and at different communications touch points. Communicate through multiple persons and a complicated chain of command.

Ethics 177

Ethics Social Media Leadership Communications 177

Communications Conversations

JUNE 25, 2019

Yesterday, I presented at what is becoming an annual event for Minnesota PRSA–it’s digital storytelling workshop. It was chock full of insights from some of the smartest people in our industry–from Scott Severson at Brandpoint to Bridget Jewell at Periscope to Erin MacMillian with General Mills.

Social Media 107

Social Media Trends Case Study Media 107

Solo PR Pro

JUNE 6, 2023

While Solo PR Pros know the value of storytelling, Lisa Gerber has made it her superpower. And if you want to tap into Lisa’s superpower, reach out to her to chat about her half-day workshops. In her recent newsletter (you can sign up here ) she talked about the power of story. Read on for the full post.

Healthcare 84

Healthcare Storytelling Study Social Media 84

PRSay

FEBRUARY 8, 2018

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. Find more articles on writing and storytelling in the February issue of Strategies & Tactics.

Writing 148

Writing Storytelling Data Analysis 148

Ishmael's Corner

MARCH 13, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Friend, colleague and periodic co-trainer for our storytelling workshops, Peter Lewis, wrote the introduction story. But before taking a look at his words from Jan.more.

Storytelling 60

Storytelling Communications Publicity Media 60

Melissa Agnes

AUGUST 29, 2014

Emory’s Excellent Crisis Communication on Facebook. Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. Enjoy and have an awesome weekend! From The Crisis Intelligence Blog.

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

Ishmael's Corner

APRIL 14, 2015

The simple act of talking like a real human being would lift most business communications. This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. If the site is a hit, I suppose the same concept could be applied to other foods.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Ishmael's Corner

JUNE 8, 2015

After one particularly cynical workshop put on by a sales agent at Shoreline Entertainment, you would have thought that making a break into this industry requires a blood sacrifice and your first-born child.). However, in order to generate interest in an idea, it’s vital to know how to communicate that idea well.

Communications 60

Communications Film Guidelines Pitching 60

PRSay

FEBRUARY 15, 2019

Also, sentence fragments mean crisp communication. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch.” . What that professor would refer to as “grammar errors,” I’d call adaptations to acknowledge more common usage. Like starting a sentence with “like” instead of “such as.”

Pitching 149

Pitching Media Relations Examples Course 149

Stern + Associates

NOVEMBER 16, 2023

A captivating and powerful storyteller , one of Friedman’s central messages is that prejudice coupled with violence destroy both the victim and the victor. Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes.

Survey 62

Survey Groups Storytelling System 62