ImPRessions - Crenshaw Communications

JULY 10, 2023

Today, marketing and communications teams are being asked — over and over again — to do more with less. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. The post Why Tech Is Important To PR appeared first on Crenshaw Communications.

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Technology Television Web Social Media 266

PRSay

DECEMBER 10, 2020

This formative period exploring castles, village pubs and rock-walled rolling landscapes began my love affair with British television and film. Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles. Keep it real.

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Communications Nonprofit Employee Film 158

PRSay

OCTOBER 15, 2024

That’s how I realized how important local news was,” Benitez said, adding that he knew there was a future for him in television, sharing the news and telling stories. “I realized how incredibly important it was to inform the public,” he said. It’s true for everything we do,” said Benitez. What is my storytelling technique?” he continued.

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Storytelling Local Transportation Television 141

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Yet television talk and news has been surprisingly resilient. Television is a visual medium, so use words to create a mental video the booker or producer will see in their mind’s eye as they read or hear the pitch. 8 PR Tips For Nailing TV Segments appeared first on Crenshaw Communications. Cable news, in fact, is booming.

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Print Pitching Television Newspapers 245

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. The post When The CEO Should Be The PR Spokesperson appeared first on Crenshaw Communications.

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Trade Shows Airlines Leadership Corporate 271

PR for Anyone

OCTOBER 1, 2020

In the world of public relations and communications, one big PR tip is to have a list of potential interview questions for the media to ask you about your industry. Now with most interviews, even television, being virtual, it’s a good idea to prepare how an interview might go and have those questions ready.

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Interviews Publicity Communications Television 130

Agility PR Solutions

OCTOBER 13, 2021

The field of public relations is a constantly-evolving one that is influenced by changes in technology, television and radio. Social media is another major influence in the PR landscape, and one that has revolutionized the field, opening it up to new channels of communication between PR professionals and target audiences.

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Television Radio Social Media Technology 186

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Key expertise of Cullen Communications Founded in 1985, Cullen Communications is one of Ireland’s longest-established PR agencies.

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Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

MAY 10, 2021

A study found that 76% of Americans trust local television news, – a confidence level that’s over 20% higher than trust in national news. The post How To Score A Great Local News Story: 5 PR Tips appeared first on Crenshaw Communications. This is one reason why local media should be part of any PR plan.

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Local How To Newspapers Pitching 292

Bianchi Biz Blog

JANUARY 16, 2025

In this next blog post in the series, David Wills, senior vice president of Media Profile, describes the business and communications environment in Toronto and offers advice on navigating the Canadian market. The suburban communities have a vibrant manufacturing base. It has both radio and television in both French and English.

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Print Marketing Instagram Newspapers 100

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications.

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Interviews Radio Small Business Pitching 284

Cision

JUNE 12, 2017

Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. In the 1970s, the soaps moved mainly from radio to television. With more women in the workforce working 9-5, daytime television audiences dropped in this core demographic. Storytelling is the key.

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Advertising Advertising Radio Television 190

Cision

AUGUST 18, 2015

Gary Vaynerchuk , business builder and owner of VaynerMedia , knows the secret to attracting your audience: quality content and effective communication. Here are six of Gary Vaynerchuk’s top quotes on successfully communicating on social media: 1. For PR professionals, communication is a strategic process.

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Communications Social Media Television Radio 120

Onclusive

JUNE 17, 2020

Sponsored television programming and content marketing have been around for a long time and these strategies have evolved with the emergence of digital media. To that end, we’ve compiled the most effective owned media strategies for the modern communicator. The idea of brands acting as publishers is nothing new.

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Strategy Media Television Content Marketing 273

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. Typically the more you explore the issue the more possible choices open up.

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Crisis Chemicals Television Crisis Management 249

PRSay

NOVEMBER 15, 2024

One of the things that I love about morning television, and why I fell in love with morning television, is that it reflects how we are as humans. Morning TV news shows blend hard news, entertainment and lifestyle content. How do you balance these elements while ensuring the integrity of the broadcast? And it sets you up for the day.

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Television Transportation Trends Pitching 68

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

Here I’m not talking about live television segments, which obviously must happen on time and for which we routinely build in a generous cushion. I’ll chime in to communicate a key message or theme, to clarify a point, or to share background. Showing up late. Having a passive PR host. In my view, that helps no one.

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Interviews Media Television Media Training 251

Cision

MAY 2, 2017

Also, think about on television when they say, “Coming up next…” That is a hook. Turn to Cision and PR Newswire when looking to ensure your brand’s content is communicated via a trusted channel, which reaches media and boosts online discoverability. What can they say that will make you want to buy the magazine to read the article?

Social Media 167

Social Media Media Local Pitching 167

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. She is currently a graduate student at American University where she studies Strategic Communication.

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Engineering Hotels System Television 383

Deirdre Breakenridge

OCTOBER 21, 2019

And the same way Kevin studies his lines for television and film on the show, your hosts must know their material ! Brittani Riddle, American University Graduate Student & DC Communications Professional. based communications professional and first-year graduate student at American University.

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Social Media Film Construction Television 268

Cision

JUNE 22, 2017

In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case. For example, you might distribute a :30 second video PSA for earned television pickup, but also place a shorter, shareable version on social channels.

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Publicity Real Estate Nonprofit Television 224

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

PR teams typically have a voice in the selection and preparation of a television media spokesperson for their campaign. But, what if the logical media spokesperson is the founder, and the founder can’t communicate? The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications.

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Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

PR teams typically have a voice in the selection and preparation of a television media spokesperson for their campaign. But, what if the logical media spokesperson is the founder, and the founder can’t communicate? The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications.

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Agency Television Radio Pitching 227

PRSay

MARCH 18, 2020

Within today’s new dynamic, communications professionals have to be more strategic than ever. Coronavirus conversations are omnipresent, meaning communicators can’t operate as if their work is businesses as usual. It’s a challenging time to be a communicator, but that doesn’t mean that your work grinds to a halt.

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Resources Pitching Television Radio 214

Barokas

JUNE 14, 2019

After a long day of work, fulfilling duties at home and maintaining friendships, it’s often much easier to zone out in front of the television than to crack open that book on your nightstand. As communications professionals though, it’s critical that we make reading a priority. For one, if you don’t read, you simply cannot write well.

Communications 101

Communications Transportation Television Writing 101

PR for Anyone

SEPTEMBER 29, 2021

” People know the power of television and they see me there regularly and they want to know how they can be that expert. The most important thing to remember is that television is visual. People are watching television and they need to see things. You’ll know the minute I upload anything with all these tips.

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Pitching Television Interviews Video 130

Cision

JULY 12, 2016

Joanna Brahim, vice president of communications at the Smithsonian Channel, says brands need to adapt by promoting their content in new ways. What do you hope to accomplish in your new role as vice president of communications at Smithsonian Channel? What are some of the biggest PR challenges television and entertainment brands face?

Television 120

Television Crisis Crisis Management Fashion 120

Onclusive

MARCH 23, 2020

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. MMM vs. Data Driven Attribution.

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Media Measurement Analysis Television 221

Business Wire

APRIL 20, 2017

To celebrate, Business Wire put together an event giving some of today’s leading communicators the chance to meet and learn from Al Roker as BizWireTV host Jordyn Rolling led a livestreamed fireside chat. A class he shared with fellow icon, Jerry Seinfeld. Al then touched upon an event that entered him into the record books, Rokerthon.

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ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.

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Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2019

One reason for the rush was that the discussion was related to a television show featuring our client, so we wanted to make it happen when the series was still airing. The post How To Pull Together A PR Event – Fast appeared first on Crenshaw Communications. Being extra cautious will help you deliver.

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How To Television Groups Leadership 211

PRSay

JULY 1, 2022

In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago. Communication is 24/7. In 1987, we talked about media responses and media monitoring.

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Handbook Publicity Newspapers Television 192

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. But, this is a blog about PR, communications and media relations, so enough about the plot summary. Until next time!

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PRSay

MAY 5, 2020

As business leaders and communicators continue to comply with social distancing guidelines, they are uniquely challenged to produce new forms of content that can cut through the clutter and deliver engaging and effective messaging. Many brands are refocusing their energies and their communications on COVID-19 responses.

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PRSay

MARCH 19, 2021

As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting. Combine this trend with the increasing competition to break news first, and facts are often forced out of communications. Take a stance for truth.

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Ethics Construction Television Radio 174

Deirdre Breakenridge

JUNE 25, 2018

Sports organizations would conduct their PR through traditional forms of media; newspapers, television, billboards, things like that. When your favorite team signed a big player, you could read about it in the newspaper and there might be a television campaign highlighting him/her. Social media has completely changed this.

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Sports Television Social Media Newspapers 150

PRSay

FEBRUARY 16, 2024

Across airwaves and oceans, on flight lines and frontlines, Department of Defense (DoD) communicators are there, telling the story of America’s military. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. Marine Corps or U.S.

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Public Affairs Communications Radio Television 88