ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.

Leadership 295

Leadership Industry Conference Trade Shows 295

ImPRessions - Crenshaw Communications

APRIL 3, 2020

SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences and trade shows for sponsorships and speaking opportunities to gain customer and media visibility. The post How to Book Speaking Opps In The COVID Era appeared first on Crenshaw Communications.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. The post Making The Most Of Virtual Event Experiences appeared first on Crenshaw Communications.

Conference 310

Conference Trade Shows Technology Video 310

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. The post When The CEO Should Be The PR Spokesperson appeared first on Crenshaw Communications.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Cision

MAY 23, 2017

However, with the risk/reward balance uncertain, many PR and communications professionals are hesitant to try something new. Trade shows and events offer the perfect opportunity for companies to experiment. So how do you decide whether to take a risk?

Industry 195

Industry Trade Shows Marketing Film 195

PR in High Definition

FEBRUARY 25, 2015

As we head into March, many PR professionals will be thinking about the various trade shows that take place across the UK. Before you even start any planning or event management for any show, […]. The post The Four Ps for trade show PR success appeared first on Firefly Communications.

Trade Shows 48

Trade Shows Meeting Blogging Communications 48

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. You want them to remember you as an engaging communicator and your company as an expert resource on the topics at hand. Above all, don’t be boring. Bring a spark.

B2B 178

B2B Trade Shows Leadership Conference 178

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 149

Communications Crisis Internal International 149

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. RemotePRJobs : RemotePRJobs is a specialized online platform tailored for PR and Communication professionals seeking remote opportunities.

Case Study 227

Case Study Conference Local Trade Shows 227

ImPRessions - Crenshaw Communications

MAY 3, 2018

An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement. Plus, advertising is usually a one-way communication. In this era of two-way communications, public relations is a better tool for engagement with stakeholders. People don’t want the hard sell.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Communications Conversations

DECEMBER 13, 2018

And, that can be a challenge for communicators. Primarily because Boomers and Xers control most communications budgets. Opportunity for improvement in digital marketing and communication abounds. How do you see these two distinct worlds impacting our work as marketers and communicators? If anything, it’s widening.

Communications 106

Communications Newspapers Trade Shows Sports 106

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. The annual conference schedule can be shared on a Google doc so that all communications staffers are informed of developments and to streamline things like topic generation and preparing abstracts. Cut your teeth on low-hanging fruit. . CES turned down your CEO?

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Konnect Agency

NOVEMBER 23, 2021

The worlds of PR, marketing and communications are ever-changing and rapidly evolving, particularly in the digital era we live in. Four Marketing and Communications Trends Your Public Relations Agency Can Help You Implement Now. Why You Need A Public Relations Agency To Help You Keep Up With Trends. Hybrid Events. Final Thoughts.

Trends 119

Trends Publicity Communications Marketing 119

Beyond PR

MARCH 30, 2016

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. The money you save here can then be directed into other show expenses.

Trade Shows 40

Trade Shows Marketing Hotels Travel 40

The Hoffman Agency

FEBRUARY 17, 2020

Nor do I remember much about the show (strapline: ‘The Foundations to your Facilities’, I’d imagine) apart from having a discussion with a guy selling paper towels, who was keen to tell me how much more hygienic they were than hot air hand-dryers which were only good for spreading germs …. The post Has the trade show had its day (at last)?

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.

Leadership 170

Leadership Industry Conference Trade Shows 170

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. Why virtual events are not the solution. But do virtual events alone stack up as a replacement strategy?

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Polaris

DECEMBER 9, 2014

Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters. And despite all the hype about social media and blogging, marketers recognize the power of a targeted and tailored email campaign to communicate their message and tell their story.

B2C 194

B2C Content Marketing Study Trends 194

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. The post Last-Minute PR Tips For A Successful CES appeared first on Crenshaw Communications. Your main objective?

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Deirdre Breakenridge

NOVEMBER 3, 2016

Although internships are the most common way that students try to gain professional experience, there are both industry- and interest-specific student organizations and groups on campus where public relations and communication are essential functions. For instance: Are you offering to manage the organization’s or the group’s social media?

Trade Shows 150

Trade Shows Community Social Media Resources 150

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. The post PR Secrets To Securing Speaking Engagements appeared first on Crenshaw Communications. And it has worked!

Conference 120

Conference Print Trade Shows Advertising 120

ImPRessions - Crenshaw Communications

JULY 14, 2016

How does a communications professional manage the risk of breaking news? A theatrical product unveiling works best within a trade show that offers a captive audience of working journalists, like CES. In tech PR many communicators will offer a major reporter first crack at a newsworthy story. Consider a media exclusive.

Product Launch 120

Product Launch Trade Shows Comparison Insurance 120

Bianchi Biz Blog

OCTOBER 17, 2024

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. CES provides a unique ‘show-within-a-show’ for automotive and vehicle technology. Exhausting. Career-making or breaking.

Technology 96

Technology Automotive Mobile Software 96

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. The post How PR Supports “Thought Leaders” appeared first on Crenshaw Communications. Feedback is truly the gift that keeps on giving.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. The post Influencer Relations For B2B Brands appeared first on Crenshaw Communications. Industry events.

B2B 136

B2B Brand Branding Trade Shows 136

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. But here’s the rub… while brands can and should have active and engaging social media accounts, trends show that influencers tend to offer better results on these platforms.

Trade Shows 88

Trade Shows Conference System Social Media 88

Flack's Revenge

JUNE 13, 2022

Now I was in NYC at an audio trade show and basking in all the gear. My roles were progressively less hands-on tech, more involving communications and people skills. I am grateful for my engineering background; it has served me well in technology communications. That was 35 years ago.

Engineering 156

Engineering Trade Shows Local Interviews 156

5W PR

MARCH 18, 2020

For many companies, this impacts client conferences, employee functions, and trade shows, usually at considerable cost. Detail your continuing communication plan. · Determine how often you can regularly provide viable updates. · Commit to an update plan and reassure stakeholders of this commitment.

Trade Shows 88

Trade Shows How To Policies Travel 88

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I give you 15 up-and-coming social media and communications rock stars! On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

Landis PR

FEBRUARY 7, 2022

But over the past couple of years, I’ve amended that formula for business-to-business tech client success in communications. The same holds true for content creation, which is a cornerstone of any B2B communications plan. Trade Shows aren’t going away, but we can be smarter about participation. Photo courtesy of Unsplash.

B2B 52

B2B Communications Trade Shows YouTube 52

Cision

FEBRUARY 19, 2016

As you know journalism is a highly deadline-driven, it is important to be mindful of timelines when you are communicating. If you are at a trade show, don’t be afraid to set up a face-to-face meeting. Big leaps in technology are more interesting than small upgrades. Be Brief, But Thorough.

Pitching 120

Pitching How To Trade Shows Case Study 120

5W PR

SEPTEMBER 27, 2017

You’re Participating in a Trade Show. This year 5W had the honor of representing Indie Beauty Expo , the largest trade show for independent beauty brands. The campaign turned a sponsorship into a meaningful, direct connection to fans, and captured more than 100,000 new customers. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Communications Conversations

SEPTEMBER 8, 2021

Brilliant way to generate content for trade show support, by the way. Pair a user-generated visual with a brand quip like this designed to inspire pride among super fans. And, it almost always works. Again, note the like to reply/retweet ratio. Or, what about this one?

Twitter 149

Twitter Company Brand Branding 149

The Hoffman Agency

MARCH 12, 2025

In-person trade shows are more relevant than ever, and the experience age demands nothing less. If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business trade show. and Lenny Kravitz.

B2B 36

B2B Trade Shows Biotechnology Brand 36

ImPRessions - Crenshaw Communications

MARCH 23, 2017

The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. The post The Only B2B PR Event You’ll Ever Need appeared first on Crenshaw Communications.

B2B 136

B2B Leadership Trade Shows Insurance 136

Communications Conversations

DECEMBER 17, 2014

To trade shows. Corporate Communications Lists Other Popular Culture & PR PR culture' But here’s the thing: That freedom typically benefits clients as consultants also tend to have a “do whatever it takes to get sh*t done” attitude, too. Work travel sucks. I mean, really sucks. To agency sites. You name it.

Corporate 148

Corporate Fashion Agency Travel 148

Flack's Revenge

NOVEMBER 12, 2019

Now I was in NYC at an audio trade show and basking in all the gear. My roles were progressively less hands-on tech, more involving communications and people skills. I am grateful for my engineering background; it has served me well in technology communications. That was 35 years ago.

Engineering 149

Engineering Trade Shows Local Interviews 149