Cision

MAY 16, 2016

The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. ” India was the one exception, graded a “D.”

Internal 218

Internal International Communications Employee 218

Onclusive

AUGUST 22, 2019

On the earned media side, there is so much content to choose from that people are far less likely to download a white paper or read an article through to the end, even if you can get it in front of them in the first place. The post Marketing Communications appeared first on Onclusive. That’s what I think. What do you think?

Communications 199

Communications Marketing B2C Advertising 199

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. The white paper has its own specific audience and purpose that separates it from other PR content. See this earlier post for more on uses for the modern press release.

Case Study 231

Case Study Writing Pitching SEO 231

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Bylined content, white papers, awards and conferences are essential tools and platforms for positioning executives as leaders. The post A Cheat Sheet For Ad Tech PR appeared first on Crenshaw Communications. Top Ad Tech Conferences For PR Exposure. Need moral support?

Conference 319

Conference Privacy Twitter Leadership 319

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How did you get your start in PR?

Communications 253

Communications Data Local Survey 253

5W PR

MARCH 2, 2025

Public relations strategies must balance technical expertise with clear communication while maintaining strict compliance with security protocols. Creating High-Impact Defense Tech Content White papers remain a cornerstone format for establishing deep expertise in defense technology.

Leadership 78

Leadership Technology Policies Case Study 78

Cision

OCTOBER 6, 2016

It’s a primary communications channel both internally and externally. I developed the PESO model in 2014 as a way to highlight the evolution of the work PR practitioners do, and show the interconnection and dependence of the communications activity necessary for a successful digital communications program. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

JANUARY 9, 2018

White Papers. Persuasive and authoritative, white papers remain vital to B2B marketers. Without a distribution method, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads. How to do it? How-To-Guides. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

ImPRessions - Crenshaw Communications

MAY 3, 2018

Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. Plus, advertising is usually a one-way communication.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Melissa Agnes

OCTOBER 13, 2014

The first was the use of hashtags in crisis and emergency management, and the second was whether or not the use of dark websites should be considered a crisis communication best practice. White paper: Dark Websites as a Crisis Communications Strategy. In both of my sessions, there were two main questions that emerged.

Crisis Management 228

Crisis Management Crisis Exercises Crisis Communications 228

PRSay

FEBRUARY 5, 2018

As PR professionals, it’s our job to help executives communicate their ideas, plans and priorities in their own voices. But even the most gifted communicators can’t possibly create all the content demanded today. In this low-trust environment, communication from the C-suite must be authentic.

Communications 149

Communications Employee Leadership Writing 149

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Threatpost covers Internet and computer security news on virus alerts, new hacker threats and attacks, and advances in security research, webcasts and white papers. The post Cybersecurity Pubs Every PR Pro Should Be Reading appeared first on Crenshaw Communications. ThreatPost. SC Magazine.

Enterprise 296

Enterprise Journalism Trends Resources 296

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

The event – and the company – may be promoted through mentions in the event’s collateral, and panelists’ and moderator’s communications, like social media and company website news pages – setting up opportunities for referrals. The post How PR Can Boost Lead Generation appeared first on Crenshaw Communications.

SEO 125

SEO Case Study Conference Retail 125

ImPRessions - Crenshaw Communications

JULY 14, 2021

The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. The post How Speaking Opportunities Support B2B Companies appeared first on Crenshaw Communications. Speaking gigs can also offer opportunities for repurposed marketing and PR content.

B2B 334

B2B Company Case Study Conference 334

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. The post PR Tips On Industry Awards For B2B Tech Companies appeared first on Crenshaw Communications.

B2B 295

B2B Industry Company Case Study 295

5W PR

JANUARY 14, 2025

Cultivate a deep understanding of the technical intricacies of the brand offerings to communicate complex concepts effectively to both technical and non-technical audiences. Understand their preferred communication channels and engagement styles. Engage in regular, non-promotional communication with journalists.

How To 78

How To Media Case Study Technology 78

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. The post Beyond Publicity: What Your PR Agency Can Do appeared first on Crenshaw Communications. For more on writing stellar bylines , see our earlier post.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. The post 6 Benefits Of Long-Form PR Content appeared first on Crenshaw Communications. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

PRSay

MARCH 25, 2025

And then communicating that discovery in a way thats authentic and meaningful to their audience. I think if you write outside of that, youll lose people, whether youre writing a childrens book or a white paper. How many American kids like to think imaginatively about writing and video, and the ways in which we communicate?

Pharmaceuticals 88

Pharmaceuticals Writing Storytelling Exercises 88

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Any communication will be far more effective if written clearly and concisely with the key news in the lead. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. Executive quotes should add to the story rather than offer meaningless puffery.

SEO 221

SEO Data B2B Writing 221

Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. We know that, in most cases, your organization’s website should be the official home base for your crisis communications. White paper: Dark Websites as a Crisis Communications Strategy. Tweet this!)

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. Be credible” is the public health crisis communicator’s mantra. Communicate with them on those channels in the style and manner they prefer. Use that to your favor.

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

5W PR

MARCH 20, 2025

Companies that master the art of communicating their capabilities, compliance standards, and industry expertise gain significant advantages in the competitive federal marketplace. Building Trust Through Strategic Communications Defense technology companies must establish themselves as trusted partners to government agencies.

Government 60

Government Technology Case Study Leadership 60

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. .

Advertising 334

Advertising Advertising B2B SEO 334

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. The story was presented as a Lord of the Rings-style adventure, in which a plucky band of adventurers fought dragons like technophobia on the way to the promised land of integrated communications. What do they want you to read?

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Peter advises implementing these eight steps into your crisis communication plan: 1. Identify Influencers. Click here for our free Crisis Communication white paper now!

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

Cision

JULY 13, 2015

They can be relied upon to carry out their duties, which leads to the first point about crisis communication planning: 1. Identify communication crisis responders. A crisis communication vulnerability audit does the same thing. Want to learn more about crisis communication planning and management? Maybe a dose of B.A.

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. The post How To Make A Killer Content Calendar appeared first on Crenshaw Communications.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

MARCH 23, 2017

The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. The post The Only B2B PR Event You’ll Ever Need appeared first on Crenshaw Communications.

B2B 136

B2B Leadership Trade Shows Insurance 136

ImPRessions - Crenshaw Communications

MAY 22, 2018

If a new company has a very specific, highly technical new tool, its value may be hard to communicate to a wide audience, but a trade may love it, technical details and all. B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

JUNE 18, 2019

A compelling piece of branded content like a white paper or op-ed article can get a prospective customer into the purchase funnel, where he is then wooed through drip marketing messages, for example. The key here is often quick access to decision makers and a clear chain of communication. .

Strategy 220

Strategy Measurement Advertising Advertising 220

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

JUNE 28, 2017

When done well, it catches the customer’s interest and communicates a specific brand promise or expertise. At this phase, PR delivers targeted content like thought leadership articles, expository videos, opinion pieces, and white papers — all invaluable when it comes to enlightening and persuading.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer. The post How PR Helps Turn Prospects Into Customers appeared first on Crenshaw Communications. PR-generated content also has a key advantage over most paid content.

Storytelling 233

Storytelling Education Software LinkedIn 233

Deirdre Breakenridge

SEPTEMBER 21, 2015

A Guest Post by Jason Sprenger, President & Founder, Game Changer Communications . According to the Public Relations Society of America (PRSA), the leading trade organization in our industry, “public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Publicity 150

Publicity Corporate Tools Agency 150