ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

The event – and the company – may be promoted through mentions in the event’s collateral, and panelists’ and moderator’s communications, like social media and company website news pages – setting up opportunities for referrals. If you write it, leads will come. Public speaking can generate leads.

SEO 125

SEO Case Study Conference Retail 125

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. But even the most gifted communicators can’t possibly create all the content demanded today.

Communications 149

Communications Employee Leadership Writing 149

ImPRessions - Crenshaw Communications

JULY 14, 2021

Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. For info on how to write a winning award submission , see this earlier post.

B2B 295

B2B Industry Company Case Study 295

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150

5W PR

JANUARY 14, 2025

Cultivate a deep understanding of the technical intricacies of the brand offerings to communicate complex concepts effectively to both technical and non-technical audiences. Conduct thorough research into their readership, editorial focus, and writing style. Understand their preferred communication channels and engagement styles.

How To 78

How To Media Case Study Technology 78

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. Any communication will be far more effective if written clearly and concisely with the key news in the lead. Yet a press release can still offer benefits. Here’s why.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

JUNE 20, 2019

For more on writing stellar bylines , see our earlier post. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Leadership events. For a deeper dive on putting on stellar panels , see this earlier post.

Agency 188

Agency Publicity Media Training Training 188

Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. We know that, in most cases, your organization’s website should be the official home base for your crisis communications. White paper: Dark Websites as a Crisis Communications Strategy.

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. Be credible” is the public health crisis communicator’s mantra. Communicate with them on those channels in the style and manner they prefer. Use that to your favor.

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. PR writing may not be what you think. Never write for word count.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

JULY 13, 2015

They can be relied upon to carry out their duties, which leads to the first point about crisis communication planning: 1. Identify communication crisis responders. A crisis communication vulnerability audit does the same thing. Write scripted statements that can be used for a variety of incidents. Maybe a dose of B.A.

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120

ImPRessions - Crenshaw Communications

MARCH 23, 2017

The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. Where appropriate, determine who is planning to write a story and offer up more information.

B2B 136

B2B Leadership Trade Shows Insurance 136

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content. It also gives back.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

JUNE 7, 2019

As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. In the weeds – Particularly in the world of high-tech PR, it is easy to get trapped deep in the details when writing PR content like a byline, white paper, or a media pitch.

Agency 192

Agency International Internal Pitching 192

ImPRessions - Crenshaw Communications

MARCH 17, 2017

.” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. But it’s not as easy as crafting a compelling press release; successful PR people need to be able to write from their left and right brains. Be a good communicator.

Training 159

Training Writing Pitching Video 159

PRSay

APRIL 14, 2023

“Ann,” he says, “when are you going to start helping your clients use ChatGPT to write better messages faster?” Just the other day, I heard myself say in a PRSA webinar, “If you can’t write better than a robot, then you’re in the wrong business.” Plus, those who used AI in writing produced better messages. Turns out I was wrong.

How To 139

How To Writing Study Training 139

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Cision

APRIL 11, 2015

As communication professionals in the business of content creation , we want to make sure we are consistently coming up with thought leadership pieces that will be helpful for our audiences. Use trending topics to get ideas for your blog posts or white papers. Writer’s block is the worst, no? How could it help your customers?

Content Marketing 120

Content Marketing Trends Facebook Analytics 120

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

Your PR team can then turn the assets into byline articles and white papers after the fact, in addition to generating media coverage, as we did here for a client after a successful event. Write the book. The post 5 Ways PR Can Maximize Thought Leadership appeared first on Crenshaw Communications.

Leadership 149

Leadership Product Launch B2B Software 149

ImPRessions - Crenshaw Communications

APRIL 27, 2017

You may not be ready to write a book, but daily writing like this will help prepare you to tackle a research-based whitepaper. A well-written white paper is effective no matter what kind of business you have, B2B or B2C. These endeavors broaden your experience and provide even more ideas to communicate to your audience.

Brand 149

Brand Branding Healthcare B2C 149

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Communications Influence with the C-Suite Grew.

B2B 148

B2B Marketing Survey Software 148

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. – Write a series or blog together. Influencer marketing creates trust. – Record a podcast episode.

B2B 191

B2B Social Media Radio Fashion 191

Communications Conversations

NOVEMBER 22, 2022

The better you write, the higher you will go. He also made another statement I wholeheartedly agree with: “People who think well, write well.” ” That starts with writing. .” ” That starts with writing. And again Ogilvy nailed it: “Good writing is not a natural gift. Every week.

Writing 88

Writing Social Media Newspapers Media 88

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Media and influencers read analyst reports and white papers, so the reach can become exponential. If your company has an innovative product and/or great customer service, you’re in a position to ask clients to write online reviews or blog about their great experience using the product. Authors, experts, and academics.

B2B 136

B2B Brand Branding Trade Shows 136

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Every day after you wake up and have your coffee, grab a spiral notebook and write down three things you’re grateful for.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Buzzstream

MARCH 5, 2025

Fast-forward about a year and the Distinctly team documented all of their learnings about using AI in an agency in an excellent white paper entitled Integrating AI processes into Digital PRHow Distinctly took a phased approach to adopting AI,’ which you can download here. This was a white paper that you guys did.

Digital PR 62

Digital PR How To Analysis Tools 62

Stephen Waddington

SEPTEMBER 4, 2018

It’s a powerful form of communication for trusted organisations. Press releases and white papers bridge the two. Email – a popular means to communicate with existing customers. Increasingly recognised as the foremost form of owned media Blogs – an organisational or personal form of communication.

How To 113

How To Media Print Infographics 113

Cision

MAY 25, 2015

for a while now in the communication world, but the PR industry is finally starting to realize that creating and owning content to tell a story is a great complement to more traditional methods. As a PR professional, you know how to write, and you know how to tell a succinct, engaging story. It’s been a buzzword (buzzphrase?)

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

Contently - Strategy

AUGUST 27, 2024

Many companies in marketing, media, or communications rely on freelance contributors, yet brands don’t always know how to effectively integrate these new teammates. Set rules for communication Before you hire and onboard freelancers, decide on a system that includes how you’re going to communicate with them.

Pitching 52

Pitching Interviews Employee System 52

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 97

Measurement Communications Survey B2B 97

ImPRessions - Crenshaw Communications

MAY 1, 2018

The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view. The writing should move smoothly, so keep sentences short and snappy. We like to add heads last because a piece can change a bit in the writing and editing process. Make the reader’s job easy.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

FEBRUARY 26, 2019

She did review it and ended up writing about it too. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 5: White papers are content marketing. What he meant to say is that he was writing white papers in 1997.

Content Marketing 97

Content Marketing Marketing Pitching Survey 97

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. If not impressions or AVEs, what should communicators be measuring?

Analytics 170

Analytics Measurement Data Technology 170

PR Job Coach

NOVEMBER 27, 2009

Learn to write well. Consider writing a blog about what is your passion. If you like to write (and good writing is a building block of success in PR,) write about things that hold great or intense interest for you. If you are an expert on something, write about it. And learn more about it. Study the field.

Training 108

Training Publicity Insurance Insurance 108

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

Sometimes it’s helpful to write a press release lead first, to see in black and white what an ideal headline might be. Write questions clearly and consistently, so all respondents will interpret them the same way. Use the results as a starting point for an industry white paper and make it as shareable as possible.

Survey 120

Survey How To Construction Infographics 120