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The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Facebook relies on Wikipedia.

Wikipedia 101
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3 Lessons From the A-Team in Crisis Communication Planning

Cision

They can be relied upon to carry out their duties, which leads to the first point about crisis communication planning: 1. Identify communication crisis responders. A crisis communication vulnerability audit does the same thing. Write scripted statements that can be used for a variety of incidents. Maybe a dose of B.A.

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Steps for public relations, human resources, and communications professionals to ethically update its company's Wikipedia article

Axia PR

Wikipedia can be a blessing for many people as they seek information and conduct research. Many companies ask their PR firm to write Wikipedia articles on their behalf. Here are several steps PR and HR professionals can take to ethically ensure your company is updating your company’s Wikipedia page.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. I read this personal communication to a class of experienced emergency managers at the Leaders Academy at the FEMA Emergency Management Institute in Emmitsburg, Maryland. References.

Education 270
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The tide of news in PR software is slowing [PR Tech Sum 59]

Sword and the Script

Technology is embedded in every part of our lives and communications and PR shouldn’t be excluded. So, I began writing these summaries , doing briefings with vendors and doing some hands-on product reviews. Coverage was scant and inconsistent. I wanted to change that, or at least challenge that thinking.

Software 131
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12 ways to produce a killer press release

Presspage

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. “Ideally no more than one page of copy,” says says Caroline Niven, vice president of external communications at Mastercard. Write snappily Use active voice, not passive. How to stand out? Here are a few tips: 1.

Wikipedia 103
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Dear Content Creators: Stop Being Boring

Polaris

Those of us who work in digital marketing and communications instinctively ‘know’ what the word means. But, take a poll (even a non-scientific Facebook poll!) and you will find that content means many different things to many different people.

Wikipedia 100