Sword and the Script

JANUARY 4, 2025

All said, the responses tended to fall into three fairly even camps: Those communicators who think generative AI is a panacea; Those communicators who maintain a healthy skepticism; and Those that are unsure. The post titled, Machina or ex-machina: ~40 marketing and comms predictions for 2025 , included mixed views of generative AI.

Strategy 78

Strategy Communications YouTube B2B 78

Onclusive

SEPTEMBER 14, 2021

Powered by our proprietary global newscrawler and advanced data science, Onclusive now empowers communications teams with a fully unified earned, owned, and social media relations and monitoring platform to enable every step of the PR process. Onclusive’s media database has everything I need to build my pitch, all in one place.

Media 369

Media Software Pitching YouTube 369

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. Documentaries on YouTube I’ve ditched a Netflix subscription for YouTube.

Google 157

Google Course Survey YouTube 157

Cision

MAY 23, 2016

What I want to do in this post is discuss five ways that we can communicate more effectively despite our overestimation of common experiences. Unless people understand clearly what you’re talking about from the get-go, your communication is doomed. Communicating is difficult. Experience. Conclusion.

Communications 206

Communications Television Transportation Study 206

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers.

Social Media 369

Social Media Media Enterprise Viral 369

Onclusive

DECEMBER 6, 2021

Just having media monitoring in place is no longer sufficient for PR and communications success. Social media monitoring also allows communicators to gather customer feedback and pinpoint influential opinion leaders who can help shape a brand’s public image. Media monitoring must be comprehensive.

Media 370

Media Comparison Software Enterprise 370

Buzzstream

MARCH 26, 2020

Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, but there is one very significant group that they are missing out on: YouTubers. YouTube is the second most visited website in the world only after Google. How To Find The Right YouTuber For Collaboration. Image Source.

YouTube 116

YouTube Brand Branding Video 116

Melissa Agnes

SEPTEMBER 25, 2018

I am interested in merging my skills in breaking news coverage into a career in crisis communications. I’d love to speak with you to hear your thoughts around how I can merge my journalism career into a future in crisis communication work.” The answer explores: Your resumé: strategic ways to make yourself stand out.

Crisis Communications 135

Crisis Communications Crisis Crisis Management Communications 135

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators.

Communications 158

Communications Radio Sports Social Media 158

ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Facebook Live videos can be republished on YouTube or LinkedIn, and edited for shorter clips to post on Twitter. Personalized communication is another emerging social media trend.

B2B 344

B2B Facebook LinkedIn Small Business 344

Cision

OCTOBER 5, 2016

If Periscope, Facebook Live, and YouTube Live are indicators, livestreaming as a concept has come home to roost. Learn how to measure the impact of your communications activities by downloading Cision and PR Newswire’s free performance guide now. Livestreaming is Changing How We Consume Video.

Trends 319

Trends Content Marketing Brand Branding 319

PRSay

JANUARY 23, 2019

This is an edited version of a post that first appeared on Clairemont Communications. But the strong internet response wasn’t only because of Ohashi’s flawless moves; it was also due to the palpable joy she and her teammates displayed during the performance, which has now been streamed on YouTube over 26 million times.

Communications 146

Communications Viral YouTube Creativity 146

Cision

FEBRUARY 13, 2017

So, what I’d like to share in this post is some useful features of the Google ecosystem that may make your job as a communications or marketing professional easier. How it can help communications and marketing professionals: Compared to many cloud storage apps, Drive offers a lot more storage for free. Google Voice. Google Docs.

Google 244

Google Mobile How To Skype 244

ImPRessions - Crenshaw Communications

JUNE 22, 2020

They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. Reaching the right audience.

B2B 276

B2B Social Media Brand Branding 276

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 Pepsi’s #SwagStepChallenge , a great example of a branded hashtag campaign, spread like wildfire on TikTok, as well as on Twitter and Youtube. The post How (And Why) PR Pros Should Use TikTok appeared first on Crenshaw Communications.

B2B 310

B2B Video Social Media Creativity 310

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Videos on your website or YouTube channel can be distributed on Twitter, LinkedIn, Facebook, and Instagram. The post Social Media Tactics To Leave Behind In 2021 appeared first on Crenshaw Communications. If video hasn’t been a staple in your marketing in 2021, 2022 is definitely the time to incorporate it.

Social Media 323

Social Media B2B Media Video 323

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. Share Tweet Share. PR Week Webinars. Talk Like Ted. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

Sword and the Script

APRIL 1, 2025

PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality. The price tag is $534.5

Software 159

Software Pitching SEO Tools 159

PRSay

NOVEMBER 5, 2021

This story circulated within similar outlets (and on YouTube) but wasn’t covered in any reputable outlets. For example, recently, a right-wing, low-reliability publication condemned Pizza Hut. The article attacked Pizza Hut’s education-supporting initiatives.

Communications 190

Communications Journalism Advertising Advertising 190

Shift Communications

MAY 10, 2022

We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. YouTube digital marketing. Before TikTok was the video platform sensation, there was YouTube. Still going strong over a decade into existence, YouTube has 2 billion+ active users. TikTok marketing strategy.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Cision

SEPTEMBER 8, 2015

If you read a lot of market and communication case studies, you might come to the conclusion that the only effective businesses in the digital space are big businesses. Social media has an important place in the a marketing and communications mix. The same can be true for digital marketing and communication.

Communications 120

Communications YouTube Pitching Pinterest 120

Flack's Revenge

DECEMBER 12, 2018

At the end of the day, as the average social media user, “are you using social media to communicate with brands?” Social media is more and more becoming people media, and I think you have millennials that have stopped watching TV and instead spend most of their time on YouTube or IGTV or perhaps Facebook Watch.

Instagram 214

Instagram B2C YouTube Facebook 214

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. YouTube has learned from its mistakes (believe it or not). YouTube has learned from its mistakes (believe it or not).

YouTube 130

YouTube Brand Branding Comparison 130

Bianchi Biz Blog

JANUARY 16, 2025

In this next blog post in the series, David Wills, senior vice president of Media Profile, describes the business and communications environment in Toronto and offers advice on navigating the Canadian market. The suburban communities have a vibrant manufacturing base. Media Profile is one of the largest independent firms in Canada.

Print 100

Print Marketing Instagram Newspapers 100

Agility PR Solutions

FEBRUARY 4, 2024

Steve, a social media manager for a Martech company, handles three different platforms for his company: LinkedIn, X, and YouTube. The result is a disconnected audience, […] The post Tapping integrated communications for brand purpose: 6 strategies for authentic messaging appeared first on Agility PR Solutions.

Strategy 106

Strategy Communications Brand Branding 106

Cision

DECEMBER 4, 2017

So, the GitLab staff decided to rope in the professional community for help. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. This strategy turned GitLab’s crisis into a challenge for fellow community members. Communicate With Internal Stakeholders.

Crisis 271

Crisis Brand Branding How To 271

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. Keep it short and sweet.

Infographics 266

Infographics Brand Branding Video 266

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Millions of blog posts are written every day.

Brand 246

Brand Branding eBook Leadership 246

PRSay

SEPTEMBER 23, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m.

Ethics 179

Ethics Media YouTube Journalism 179

Prowly

JANUARY 14, 2025

Pitch personalization & follow-ups In Prowlys new personalization flow, you get quick access to all your notes, recent journalist's publications, audience insights, and your communication history, so you dont miss any important element of your pitch. Thousands of contacts can be quickly narrowed down to just the most promising ones.

Pitching 104

Pitching Data Analytics Writing 104

ImPRessions - Crenshaw Communications

JULY 10, 2023

Today, marketing and communications teams are being asked — over and over again — to do more with less. You might have thought PR professionals would be obsolete or would spend their days catering to mommy bloggers and YouTube unboxers (the TikTok stars of their time), and that no one would want media coverage ever again.

Technology 266

Technology Television Web Social Media 266

5W PR

JANUARY 16, 2025

Identifying and effectively communicating these USPs is crucial. Communicating these principles authentically can resonate with consumers seeking a unique approach to skincare. Consider short-form video content, user-generated content campaigns, and live streams to foster interaction and community.

Brand 78

Brand Branding Marketing How To 78

ImPRessions - Crenshaw Communications

MAY 8, 2017

Beyond generating brand visibility, what do you want your PR coverage to communicate? For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. The post PR Secrets For Scoring Great Media Coverage appeared first on Crenshaw Communications.

Media 199

Media Interviews YouTube Advertising 199

Melissa Agnes

FEBRUARY 21, 2014

Although it’s been reported that Pizza Hut released the below official statement in response, I myself did not come across any communications by Pizza Hut, whether on their corporate website or social media channels. The very first time something along these lines was published to YouTube was the Domino’s Pizza crisis of 2009.

Crisis 244

Crisis Case Study YouTube Reputation 244

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For PR and marketing folks, it’s a key part of business communications. For example, four in 10 millennials say their favorite YouTube content creator understands them better than their friends. The post 6 Social Media Trends That Businesses Should Know appeared first on Crenshaw Communications.

Social Media 272

Social Media Trends Media Instagram 272

Melissa Agnes

NOVEMBER 6, 2018

Virtual communication can breed misunderstandings and yet how many of your meetings are virtual? You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube. Virtual communication deprives us of the emotional knowledge that helps us understand context. Do you see where I’m going with this?

Crisis Management 178

Crisis Management Internal International YouTube 178

5W PR

MARCH 10, 2025

Targeting the Right Channels Different communication channels reach different audiences effectively. While Instagram and YouTube might work well for reaching parents, educational publications and conferences can better target teachers and school administrators.

Strategy 78

Strategy Education Video Storytelling 78