Reputation Us

MARCH 17, 2025

Ranging from 1 to 100, this score helps identify key areas where a company may need to allocate resources to improve or address perceptions and reputation vulnerabilities. The RHS, if properly implemented, can provide an industry standardor benchmark year-over-yearby which a companys reputation can be measured and showcased.

Reputation 78

Reputation Technology Government Employee 78

5W PR

NOVEMBER 12, 2024

Beyond traditional marketing, PR acts as a strategic link between companies and their target audience, shaping perceptions, building trust, and ultimately fostering business growth. From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies. 

Product Launch 78

Product Launch B2B Industry Case Study 78

Waxing UnLyrical

DECEMBER 20, 2012

They are a service business. One that could have a vibrant Facebook community, if they could just get to that point. With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page.

Community 101

Community Facebook How To Web 101

Waxing UnLyrical

JUNE 3, 2011

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! With the explosion of social media over the past few years, more and more companies are hiring…well, someone to manage social media.

Community 81

Community Social Media Facebook Twitter 81

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

DTC luggage company Away replaced Steph Korey as CEO just days after a PR trainwreck of an article by The Verge exposed its punitive work culture. It’s about one of the key departments Korey oversaw – customer service – and its seemingly impossible standards. PR, CX and ever-higher expectations.

Customer Service 156

Customer Service Employee Reputation Leadership 156

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal Communications. Social Media & Community Management.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

FEBRUARY 17, 2025

The Importance of Immediate Acknowledgment Delaying a response can create the impression that a company is hiding something or unwilling to take responsibility. Studies have shown that companies that respond quickly to crises tend to recover faster than those that remain silent. Customers want to feel heard and understood.

Crisis 78

Crisis Brand Branding Case Study 78

Prowly

DECEMBER 4, 2024

Your brand is an athleticwear company called lululemon and you’ve launched sustainable clothing packaging. The online community: how do the customers engage with the launch? By showing actual metrics, you prove your work’s value for the company. Scenario 1. Content creators: how are they presenting your product?

Data 104

Data Media Product Launch Analysis 104

Prowly

APRIL 10, 2025

This means delivering value but also building a community and interacting with it. Poor Response : Initially, Balenciaga denied responsibility and filed a lawsuit against the production company. And in the end, the company implemented better quality control measures and recovered from the crisis. How did they respond?

Social Media 104

Social Media Reputation How To Media 104

5W PR

APRIL 5, 2025

Timely Response Speed matters in crisis communication. According to a study by Twitter, 53% of users expect companies to respond to their complaints within an hour. Delayed Response Waiting too long to acknowledge a crisis can create an information vacuum that others may fill with speculation or misinformation.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Shift Communications

SEPTEMBER 26, 2014

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Especially in the era of social media and the instant gratification of the Internet, if there’s a single mistake your company has made, people will find it. Make your customers happy.

Reputation 137

Reputation Brand Branding Customer Service 137

Prowly

APRIL 11, 2025

Moreover, it involves strategies such as review response, the handling of PR crises, and improving customer service. The goal : Enhance and leverage a strong reputation to attract new customers. One of the benefits of reputation marketing is a reliable community and strong bonds with customers.

Reputation 104

Reputation Publicity How To Marketing 104

Deirdre Breakenridge

FEBRUARY 27, 2017

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Chat bots replace many parts of customer service. Build relationships with colleagues from other departments, especially from marketing, customer service, sales, and finance. I bet you’d find the time now.

Customer Service 150

Customer Service Meeting Community Conference 150

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. You can see visually this in the Google Trends chart above ( or see it for yourself online ).

Media Relations 179

Media Relations Media Print Software 179

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

In today’s business and media environment, overall business strategy and communications strategy are intertwined. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. ”) But it’s tough to achieve scale without paid tools and tactics. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Stephen Waddington

MAY 16, 2017

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. You’ll experience this form of media whenever you use a travel app or website by companies such as British Airways or Virgin Trains. Community management.

Publicity 119

Publicity Customer Service Community Internal 119

PRSay

OCTOBER 28, 2022

Three-quarters of keynote presentations included women, and at least one had a member of the LGBTQ+ community. Its programs combine hands-on work experiences, classroom-work-readiness curricula, customer service education, leadership training and financial literacy classes. The conference offered four all-female panels.

Conference 167

Conference Nonprofit Education Newspapers 167

Waxing UnLyrical

MARCH 25, 2013

Two years ago when the Midwest had a massive heat wave, and the company had trouble keeping up with demand, plenty of cups of yogurt were spoiled in transit or at the store. Where did customers go to complain? And the company honored every spoiled cup with a replacement, whether the spoilage was its fault or not.

Customer Service 105

Customer Service Travel Facebook Web 105

5W PR

DECEMBER 26, 2019

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . COMMUNITY BUILDING. SEO RANKING. USP SHOWCASE. FINDING A VOICE.

Marketing 113

Marketing Instagram Media SEO 113

Rock the Status Quo

JULY 30, 2014

SB: I hesitate to call any goal or outcome a good or bad one, as each company or organization has different ones. ” Ask, “How will this help my biz increase revenue, lower costs, or improve customer service?” You can also post your questions here for the community. Talk to them.

Measurement 219

Measurement Customer Service Analytics Leadership 219

PR Matters

MAY 27, 2014

Instead, however, we have people in companies thinking and behaving in a corporate rather than an empathetic way, which not only dehumanises them, but it also alienates those with whom they wish to engage. They do their work responsibly and are part of their communities. They respond to any issues or concerns.

Airlines 162

Airlines Advertising Advertising Writing 162

Cision

OCTOBER 30, 2015

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. Facebook and LinkedIn only permit individual users to join, whereas Google+ communities permit brands to join.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B companies can engage and attract followers through educational and entertaining content. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. Educate future customers. Build a community.

B2B 170

B2B Social Media Media Education 170

Cision

OCTOBER 11, 2016

During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing. Author Emily Stulock is a product advocate at PR Newswire, a Cision company, where she assists clients with targeting, monitoring and distribution platforms.

Marketing 120

Marketing Customer Service Conference Community 120

5W PR

MAY 10, 2023

Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands. Companies must address concerns and exceed expectations to establish trust and build better customer relationships.

Brand 88

Brand Branding Customer Service Guidelines 88

Rock the Status Quo

NOVEMBER 8, 2015

It also supports why a one-size-fits-all approach to customer service is rarely a good idea. . Customer service is a HUGE component of social media, but does it apply to public relations? How can we use OUR OWN customer service experiences to help clients? Kelly Hungerford (@KDHungerford) November 5, 2015.

Social Media 100

Social Media Media Customer Service Resources 100

Cision

APRIL 28, 2015

A case in point: two recent labor strikes at two New Hampshire-based companies. When employees at one of the companies went on strike over the summer, customers and vendors joined them. A community uniting around a labor strike? Customers and employees whistled on their way back to the store aisles and work.

Employee 120

Employee Print Customer Service Local 120

PRSay

JUNE 26, 2016

When companies use social media strategically in the communication planning process, with greater audience intelligence and market insights they are better prepared to handle a dynamic and socially engaged public to achieve their intended communication goals.

Social Media 113

Social Media Media Infographics Community 113

Communications Conversations

DECEMBER 2, 2021

Instead, I think we’ll see a recalibration where brands go back to basics and begin again to use social media for what it’s best at: Building community. Driving awareness and engagement with customers. Serving as a customer service channel. Companies are certainly doing all these things now–in spots.

Strategy 106

Strategy B2C B2B Resources 106

Waxing UnLyrical

JUNE 15, 2011

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. Consumers value personal, truthful conversation from companies. Fast Company recently showcased the top 5 trust agents on Twitter. Try to Reposition Your Image.

Brand 86

Brand Branding Customer Service Twitter 86

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation. Like a lit fuse, her post burned through the tech community and exploded into public consciousness. But the real wreck came when engineer Susan Fowler penned a scathing account of her year working there.

Airlines 180

Airlines Reputation Journalism Crisis 180

Polaris

JUNE 24, 2016

One-third of survey respondents claimed their company lost intellectual property due to a cyber attack and 36% of them believe the attack reduced their competitive advantage. Yet despite the prevalence and obvious cost, some businesses do not effectively communicate an attack to key stakeholders. Where could your company improve?

Communications 119

Communications How To Crisis Survey 119

Cision

NOVEMBER 20, 2015

Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. We (yes, I identify with this group), have always been a community – a communication-based group sharing stories with one another.

Media 120

Media Social Media Community Measurement 120

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. Leveraging Customer Advocacy Satisfied customers can be a brand’s most powerful advocates.

Brand 195

Brand Branding How To Reputation 195

Rock the Status Quo

MARCH 30, 2015

.” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.” It could help customers by saving them a few mouse clicks. ” Okay.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Put resources into fast social care (customer service). A great example of a company that is doing this right now is Amazon with their @amazonhelp Twitter account. Content distribution.

Twitter 120

Twitter Brand Branding Customer Service 120