Onclusive

JUNE 21, 2017

When we step back and apply critical thinking, we’re more likely to help our companies and clients in a tangible way. We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Technology has largely enabled this.” For social amplification, go to your community.

Storytelling 329

Storytelling SEO Community Insurance 329

Sword and the Script

SEPTEMBER 10, 2024

Among the findings are that buyers have more companies on their “short list,” more decision-makers are involved in the purchasing process, and being the incumbent vendor on the list is no guarantee. You communicate – and communication requires a feedback loop – with them honestly and do it consistently over time.

B2B 179

B2B Software Ethics Leadership 179

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

If a company focuses on B2B tech services, we may naturally target outlets like BizTech or MarTech. But for any topic, from ad tech to supply-chain technology, there is someone who covers it and an audience who reads about it. Ask yourself the following questions : Is my company or client involved in philanthropy or community work?

B2B 366

B2B Media Pitching Leadership 366

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 173

Technology Publicity Software Pitching 173

Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent. Let’s talk.

Software 156

Software Wikipedia B2B Pitching 156

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. But no tech company can afford to overlook the power of public relations to create anticipation, credibility, and impact for a new offering. How can they make it big to the people who matter?

Technology 157

Technology Product Launch B2B Facebook 157

Sword and the Script

DECEMBER 3, 2024

New PR software tool Dazzle launches If a PR firm and a European legaltech company entered a joint venture, Dazzle would be the outcome. Dazzle aims to tap SlicedBrand’s PR know-how to train a “variety of LLMs” created by Xayn to create AI that is specific to the work of communications and PR. And now on with the PR Tech Sum.

Software 176

Software Measurement B2B Training 176

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. The post The #PRStudChat Community Discusses Creative #PR on November 17th appeared first on Deirdre Breakenridge. … Read more.

Creativity 0

Creativity Community Storytelling Agency 0

Deirdre Breakenridge

MAY 10, 2018

Businesses face greater reputation risk as social media and mobile technologies increase the speed of communication and a dynamic public actively shares what they see and how they feel, 24/7. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on the State of Digital Corporate Reputation.

Corporate 56

Corporate Reputation Community Resources 56

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

Disruptive – In a technology PR context, disruption is not only overused, but misused. Few of these technologies or products are actually disruptive. And, the truth is, a company can be extremely successful without being disruptive. Very few products or technologies are truly groundbreaking. The problem?

Big Data 296

Big Data Technology Data Energy 296

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category. Early-stage companies in particular can build awareness for a new category by having executives speak on panels and keynotes at relevant conferences. Salesforce Dreamforce (Autumn, San Francisco).

Conference 304

Conference B2B Case Study Content Marketing 304

Contently - Strategy

AUGUST 16, 2024

What B2B companies are successfully building their brands using LinkedIn’s organic and paid marketing tools? Microsoft Microsoft has paved the way for many B2B brands to embrace content marketing and company branding on LinkedIn. And with its 23 million followers, Microsoft is no slouch when it comes to building its online community.

LinkedIn 98

LinkedIn Examples Brand Branding 98

Onclusive

OCTOBER 22, 2020

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. Ultimately, each company aims to provide its customers with a more holistic reputation and media analytics solution to meet the moment.

Reputation 307

Reputation Analytics Corporate Government 307

5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important.

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

MARCH 27, 2025

Marketing technology and user-generated content now form the backbone of successful PR campaigns, fundamentally changing how brands connect with their audiences. The Martech-UGC Connection: Tools That Drive Results PR teams need the right technology stack to effectively collect, manage, and distribute user-generated content.

System 99

System Tools Policies Measurement 99

Stern + Associates

OCTOBER 17, 2023

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA).

Technology 133

Technology System Government Groups 133

Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Welcome to the second half of 2020!

Technology 129

Technology Publicity Software Print 129

ImPRessions - Crenshaw Communications

APRIL 27, 2021

InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. It includes a family of virtual communities called republics, which organize editorial by job function, providing expert niche content, as well as peer-to-peer advice. .

Enterprise 296

Enterprise Journalism Trends Resources 296

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers. Now 81% of millennials have a say in company purchasing decision s , according to ThinkWithGoogle.

B2B 276

B2B Social Media Brand Branding 276

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 118

Local Community Ethics Education 118

PRSay

OCTOBER 16, 2024

futurist and technology expert Crystal Washington underscored that the pace of today’s transformation is unprecedented. Technology innovation is speeding up. She explained that, in decades past, companies reinvented themselves every 75 years. They care about the impact companies have on the world, she said.

Technology 109

Technology Trends Banking Newspapers 109

Deirdre Breakenridge

FEBRUARY 26, 2018

A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? By sharing their stories, it encourages women to pursue a career in technology. It’s about your community.

Brand 256

Brand Branding Social Media Employee 256

5W PR

NOVEMBER 12, 2024

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies. 

Product Launch 78

Product Launch B2B Industry Case Study 78

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

5W PR

JANUARY 14, 2025

Securing media coverage can amplify messages, reach new audiences, and establish the company as a thought leader within its specific domain. Deeply Understand the Niche and Target Audience The foundation of any successful media relations campaign lies in a profound understanding of the company’s niche and target audience.

How To 78

How To Media Case Study Technology 78

Deirdre Breakenridge

OCTOBER 16, 2014

Here are the THREE big trends that communications professionals need to pay attention to closely, as they sharpen their skills to handle 21st century communications: Embracing Disruptive Technologies: Social, Mobile, Cloud, and Sensors. It’s not that you want to solely focus on the technology. Each practice is expanding.

Big Data 250

Big Data Data Education International 250

Deirdre Breakenridge

AUGUST 21, 2015

Then, share the competitive information with others in your company, including the CFO, if / when the opportunity presents itself. If you’re in PR, then chances are it’s because the company needs brand awareness, reputation / crisis management, or community, media, financial / analyst or government relations to name a few areas of expertise.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

Then, share the competitive information with others in your company, including the CFO, if / when the opportunity presents itself. If you’re in PR, then chances are it’s because the company needs brand awareness, reputation / crisis management, or community, media, financial / analyst or government relations to name a few areas of expertise.

Company 150

Company Meeting Crisis Management Government 150

5W PR

JANUARY 24, 2025

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. The Future of Social Media PR Social media will continue to shape how brands communicate with their audiences.

Social Media 109

Social Media Brand Branding Crisis Management 109

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

For example, we represent several ad tech companies at a time when major browsers like Chrome are phasing out support for third-party cookies. These issues seem arcane for anyone outside the industry, but they’re hot-button topics in the ad tech lane because the community is rushing to adapt. How can marketers cope?

Leadership 353

Leadership Insurance Insurance B2B 353

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. Crisis simulations serve as a critical tool for defense tech companies to prepare for emergencies, test their response capabilities, and identify areas for improvement.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 146

Case Study Study Company B2B 146

Bianchi Biz Blog

JANUARY 16, 2025

Businesses draw on a large and diverse talent pool, especially in financial services, technology and life sciences. The suburban communities have a vibrant manufacturing base. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto.

Print 100

Print Marketing Instagram Newspapers 100

5W PR

APRIL 8, 2025

To succeed, retailers must act as destinations, offering immersive environments that foster emotional connections and community. Authenticity at Scale: Community Is Everything Authenticity remains the cornerstone of brand growth – and scaling that authenticity is both the challenge and the opportunity.

Retail 78

Retail Viral Community YouTube 78

Bianchi Biz Blog

SEPTEMBER 19, 2024

CES® and its new logo are registered trademarks of the Consumer Technology Association One of the most competitive tech events in the entire world for journalists and exhibitors alike is arguably CES. These intimate settings can allow your company to have a “home base” for uninterrupted media interviews, as well as customer meetings.

Technology 92

Technology Automotive Interviews Mobile 92

Sword and the Script

JANUARY 21, 2025

Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. Then the companys acquiring parent Amazon decided that they didnt want to sell audiobooks but rent them for a subscription fee. All you need to do is have a valid library card.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

JULY 18, 2023

Or, is it a campaign to position a business as a caring member of the community? Perhaps for a sustainability company looking at green lighting options, a holiday like Diwali could be leveraged for PR. The company can promote how to mark the holiday in a more sustainable way, considering low-wattage string lights, for example.

Examples 293

Examples Consumer Software Analysis 293