Deirdre Breakenridge

DECEMBER 30, 2014

Only schedule conference calls with your clients, teams, colleagues, partners, etc., Of course, if you’re a community manager then it’s your job is to be on social media more often to help your customers and to engage people in conversations. What you can do in an email, you should do in an email. if it’s absolutely necessary.

Social Media 325

Social Media Meeting Course Community 325

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Orla Graham, account director, CARMA spoke about measurement and shared a practical approach to developing a framework.

Report 203

Report Energy Print Measurement 203

PR News

APRIL 19, 2018

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers.

Community 93

Community Conference Measurement Media Relations 93

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

Social Media 120

Social Media Conference Media Corporate 120

The Proactive Report

NOVEMBER 14, 2022

The Conference Board predicts a 96 percent likelihood of a recession in the US within the next 12 months, based on their probability model. Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. Set measurable goals and start tracking right away.

Digital PR 264

Digital PR Marketing Infographics Video 264

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 88

Community Publicity Web Social Media 88

Waxing UnLyrical

NOVEMBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?

Measurement 80

Measurement Conference Tourism Blogging 80

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. But public relations is seemingly the profession that never learns.

Case Study 201

Case Study Conference Exercises Print 201

Onclusive

NOVEMBER 8, 2023

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

Remote PR Jobs

SEPTEMBER 25, 2023

Whether it’s from writing my own abstracts for conference CFPs, or ghost-writing webinar abstracts for others, I’ve drafted a lot of abstracts. Many conference organizers are mindful to not have a single vendor or company dominate a track. Was your submission aligned with the conference or track? It’s an abstract.

Conference 100

Conference Writing How To Real Estate 100

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops.

Crisis 249

Crisis Chemicals Crisis Management Television 249

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). At first, I labeled our new measurement practice, the “ Master of the Metrics.” That’s right, it’s the science part of what we do.

Big Data 250

Big Data Data Education Internal 250

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 106

Measurement Education Twitter Facebook 106

Waxing UnLyrical

FEBRUARY 4, 2013

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! Because, when it comes to deciding whether or not I want to get to know you, work with you, have dinner with you, meet you at a conference, etc., Adding context and community. Now, three things: 1.

Community 85

Community Nonprofit Twitter Measurement 85

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Regardless, thanks for visiting!

Measurement 87

Measurement Publicity Analysis Tools 87

Cision

JUNE 18, 2015

Social Media Today’s Social Shake-Up 2015 Conference took place from June 9-10 in Atlanta, GA. With more than 500 attendees, social discussion peaked on day one, driving higher levels of discussion than the PR Measurement Conference, but not quite as much buzz as Social Media Marketing World. Which social platform was used most?

Conference 120

Conference Social Media Measurement Financial 120

PRSay

JULY 6, 2020

PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. Open up communication further. Encourage community service. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill.

Employee 190

Employee Skype Meeting Nonprofit 190

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# “PR outcomes usually refer to any end results of the communication campaign.

Measurement 83

Measurement Publicity Web Analytics 83

ImPRessions - Crenshaw Communications

MAY 8, 2018

They’re the most concerned with public perception, social responsibility, and community relations. Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. There’s an actual and measurable dollar value represented by corporate reputation.

Corporate 195

Corporate Training Reputation Media Training 195

Solo PR Pro

DECEMBER 22, 2020

There’s typically no department conference budget or boss urging you to attend the latest networking event on behalf of the company. That’s why PR conferences and events are one of the best ways to hone your skills so you can bring even more value to your clients. 10 PR conferences you can’t miss in 2021. PRSA ICON 2021.

Conference 58

Conference Content Marketing Community Education 58

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. Smaller organisations quickly created new processes and workflows.

Publicity 199

Publicity Government Crisis Employee 199

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 66

Measurement Social Media Twitter Tourism 66

The Proactive Report

JUNE 18, 2021

It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences. You can create your own groups on social media and build a community of engaged followers. And they paid $500 a month for strategy and measurement. And you certainly can’t measure results.

Small Business 213

Small Business Fashion Groups Local 213

Waxing UnLyrical

MAY 28, 2014

Richard talked to the #MeasurePR community about challenges and changes in measurement, and why it’s so important for a PR program. The theme of the conference is “From Measurement to Insight,” which I think anyone involved in PR would agree is a critical component.

Measurement 93

Measurement Conference Analysis Resources 93

PR 20/20

SEPTEMBER 5, 2018

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. The conference will be held in Cleveland, Ohio, July 2019. Improve AI: Monitor, measure and adapt based on performance.

Conference 59

Conference Marketing Analytics Case Study 59

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

Measurement 69

Measurement Financial Facebook Tourism 69

Stern + Associates

MAY 8, 2023

Join Conversations and Communities By using industry-specific hashtags, B2B companies can participate in discussions, answer questions and share their expertise with others in their field. The exception to this rule is if you’re developing a social media strategy for a conference or event and you need a community hashtag.

B2B 117

B2B Social Media Company SMB 117

Cision

MARCH 24, 2017

This is the great debate in PR: how do we measure what we do and prove its value? Years ago, at the first Mashable Connect conference, founder Pete Cashmore talked about how important experiences would be to successful social media campaigns. How do analytics drive PR strategy? Today, I think that’s true across all media.

Enterprise 227

Enterprise Agency Radio Fashion 227

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. Community: This is old ground for PR people: it’s not just your customers, but the people who influence our customers.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Cision

NOVEMBER 20, 2015

Attendees left the conference feeling inspired and looked forward to implementing their new-found knowledge in their own businesses. Measurement. Clique uses social intelligence to power their sites by measuring from interaction to purchase and delivering premium shop-able, curated content and products. Track competitors.

Media 120

Media Social Media Community Measurement 120

Cision

OCTOBER 11, 2016

. “Everybody has a different definition of influence and what an influencer is,” said Heidi at this year’s IABC Conference. “This is the definition that I like to use: An influencer is a person whose voice resonates with his or her community and can inspire that community to take action.”

Marketing 120

Marketing Customer Service Community Conference 120

Waxing UnLyrical

NOVEMBER 21, 2010

You don’t have to be Einstein to start measuring smartly. There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. by Daniel Sitkin at Metrica’s Measurement Matters. Why: Measuring the channels is not important. Who owns the news?

Measurement 51

Measurement Analytics Conference Web 51

Deirdre Breakenridge

JANUARY 7, 2016

We hosted a terrific session with Michael Brito, Rebekah Iliff and Lee Odden on the same topic during this year’s PRSA International Conference ( “You Can Be a #ContentMachine” ) and it was clear from the discussion that PR pros want to empower themselves using content , and not be overwhelmed by it. Last but certainly not least…measure!

Survey 90

Survey Marketing Content Marketing Measurement 90

Cision

JULY 8, 2015

In thought leadership, it might be blog posts or podcasts or conference speeches or networking events you organize. Even better, you can use more business-focused measures, such as the number of invitations to speak at conferences, or the number of unsolicited client inquiries. Want more thought leadership insight from Dorie?

Skype 120

Skype Conference Leadership Big Data 120

Wadds Inc.

JANUARY 22, 2023

I presented the first year of my part time PhD research at the Leeds Business School research conference yesterday. There are very few shared media or communities. We need practitioners to bridge the gap between theory and practice and researchers to agitate for progress. It’s likely that this will be through a series of case studies.

Publicity 122

Publicity Case Study Study Ethics 122

Deirdre Breakenridge

FEBRUARY 1, 2018

A Guest Post by Corina Manea , Chief Community Officer for Spin Sucks and founder of NutsPR. In project management, a milestone is “a specific point in time within a project lifecycle used to measure the progress of a project toward its ultimate goal.”. What would you do if you weren’t afraid? Would you fight for your dreams?

How To 164

How To Energy Community Writing 164