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Top Adtech Conferences For PR Exposure

ImPRessions - Crenshaw Communications

Our team accomplishes this targeted exposure through executive content and the all-important conference speaking opportunities. In narrow tech verticals like adtech, conference exposure is particularly important for business leaders. In a similar vein, Digiday hosts a conference focusing on programmatic advertising.

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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Influencer marketing, another element of most B2B PR campaigns, can confer authority by association or endorsement.

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Privacy isn’t necessarily a good thing

Stephen Waddington

While that may be good for personal privacy, it’s a threat to public conversation. Facebook’s big play at its F8 developer conference this year was privacy. Personal privacy and security strikes at the core of Facebook’s proposition. Whatever your view of personal privacy it’s hard to argue that this is a good thing.

Privacy 72
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Impact of COVID-19 on NHS comms

Stephen Waddington

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe.

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Need Gifts for PR Pros? Here’s 12 of ‘Em

Waxing UnLyrical

I suggest you purchase the book – whether the Kindle or paper edition – because it will really make you think about your relationship with technology, and the privacy implications thereof. This conference features an incredible lineup of speakers at a really affordable price. Becoming Ginger Rogers by Patrice Tanaka.

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6 Reasons Your Tech Company Needs PR

ImPRessions - Crenshaw Communications

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Influencer marketing, another element of most B2B PR campaigns, can confer authority by association or endorsement.

Company 120
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#FuturePRoof podcast: strawberry picking

Stephen Waddington

The innovative two-day event curated and managed by Laura Sutherland is establishing itself on the conference circuit. There’s an important conversation that we need to have about privacy. The second #PRFest in Edinburgh proved to be a lively affair combining keynotes, panels and workshops. Sarah returned with her #FuturePRoof project.