Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted. As writers, we need to learn how to “speak” AI with better creative briefs. Get specific. That’s handy!

Creativity 114

Creativity Enterprise Tools Writing 114

Waxing UnLyrical

JULY 26, 2013

A while back, I was asked by the estimable Thursday Bram to contribute to a blog post on Constructively Productive that would focus on “heretical’ productivity. Image: woodring’s Flickrstream , Creative Commons. That’s constructively productive. A fine idea, I thought. Based in the Washington, D.C.,

Construction 83

Construction LinkedIn Blogging Google 83

PR Matters

JANUARY 12, 2018

each of your social media communities, internal comms, the media, customers, speeches, investor updates, website copy, etc.). If that fails, speak to someone in confidence, who you trust: ask for a few minutes of their time for you to air the problem and ask for their no-holds-barred-but-constructive opinion.

Reputation 133

Reputation Construction Writing Communications 133

Cision

APRIL 25, 2016

Precision – aligning your targeting and creative. The idea that Facebook wants to communicate is that businesses are less successful when they have unrealistic expectations of what their ad units are doing and don’t have proper measurement in place to track the progress towards their objectives. The Facebook Ad Ecosystem.

Facebook 120

Facebook Advertising Advertising Measurement 120

Rock the Status Quo

OCTOBER 27, 2015

Every community manager worries about trolls. This one from Kuno Creative is pretty ingenious. Keep feedback constructive. Community Managers. Without community rules, topics veer all over the place and a group loses value quickly as a niche resource–the very thing that makes it successful.

Social Media 100

Social Media Groups Community Construction 100

Cision

JULY 26, 2016

To truly stand out, you need creativity, innovation and originality. I wish more English teachers would go back to teaching students how to diagram a sentence so they understand sentence construction. I remember I had a client in the early 1990s who actually told me, “We don’t do PR. We just open the doors and the customers will come.”

Writing 120

Writing Engineering Journalism Analytics 120

Waxing UnLyrical

OCTOBER 16, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Conch and Drum October 16th, 2010 Tweet Tomorrow is Bijoya Dashami, the culmination of the single-most important festival Bengalis celebrate: Durga Puja. I might even be wearing a sari.

Construction 65

Construction Tourism Measurement Blogging 65

PR Matters

JANUARY 12, 2018

each of your social media communities, internal comms, the media, customers, speeches, investor updates, website copy, etc.) If that fails, speak to someone in confidence, who you trust: ask for a few minutes of their time for you to air the problem and ask for their no-holds-barred-but-constructive opinion.

Reputation 100

Reputation Construction Writing Communications 100

Stern + Associates

OCTOBER 27, 2022

Despite working in more teams than ever before, the global workforce is plagued by loneliness that saps creativity and tanks productivity. However, hope is in sight – by making modifications to the structure, duration and staffing of teams, we can move away from transactional encounters and rebuild constructive social relationships.

Construction 62

Construction Groups Creativity Study 62

Shift Communications

DECEMBER 22, 2015

These values also happen to align with the traits of a 10x Marketer: Connected: While having a large network of professional resources is important, what is equally as important is being connected in a business and community sense. It does mean, however, that if they are giving feedback, it is constructive and aims to help the team grow.

Marketing 60

Marketing How To Construction Creativity 60

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. And there are very few employers who want a standard PR person , when they have the opportunity to snag one who is creative and driven and can find an angle, even if it is in themselves.

Publicity 98

Publicity How To Course Facebook 98

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Josh Rose, Chief Creative Officer, Weber Shandwick. Rob Six, Senior Vice President of Corporate Communications, Roll International. Every piece of content has to thoughtfully constructed and delivered.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Waxing UnLyrical

DECEMBER 12, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Holly And The Ivy December 12th, 2010 Tweet As I write this, it is grey and damp outside. Christmas music is playing in my house. Sleigh Ride , shared by Mary Fletcher Jones and Rachel Kay.

Writing 65

Writing Measurement Tourism Twitter 65

Prohibition

JULY 9, 2018

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. RESPONSIBILITIES: *Devise creative public relations strategies that fit the client’s profile. Creative thinker and problem solver.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Buzzstream

DECEMBER 15, 2021

Here’s what a really good one looks like: As a Digital PR, part of your job is to not only construct and tailor a bio to suit the topic you’re discussing but to also find the people worth mentioning within your organisation. Who do you have that you can work with? The methodology is something you do at the beginning – not at the end.

Digital PR 83

Digital PR Data Survey Construction 83

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. RESPONSIBILITIES: *Devise creative public relations strategies that fit the client’s profile. Creative thinker and problem solver.

Agency 54

Agency Creativity Hotels Social Media 54

Communications Conversations

OCTOBER 25, 2018

In 2019, we’ll see emoji keyboards expand to make it even easier to find relevant emojis for our social media posts and community management. For creative that we’re working on for our spring/summer campaign we’re asking ourselves “how can we re-purpose this for IG stories?” We’re at 2,823 emojis and counting!

Social Media 89

Social Media Trends Media Instagram 89

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. Facebook users spend an average of 20 minutes each day on the social networking site, making it potentially the most influential social network used by your community.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: Rather than imposing a definition of “God,&# the author explains her construct. Why: A great take on the quality of modern communication because of the speed at which we can now communicate. John Cleese’s talk at the 2009 Creativity World Forum on creativity. It’s a good read.

Measurement 40

Measurement Tourism Creativity Twitter 40

Prohibition

AUGUST 4, 2021

The Internet is a vast, complex system of virtual connections and communities. Customers will inform you precisely what they like and dislike and provide constructive criticism for improvement if needed! If you don’t have the time to do this, you’re going to end up losing out on potential customers and sales.

Reputation 62

Reputation Company Engineering Banking 62

Buzzstream

OCTOBER 23, 2024

And so I think the SEO community and the SEO world are now having to deal with a form of that. I think that’s necessary for our community to survive and thrive, but there’s just a lot bigger meaning to it. Now, you could argue that Google has too much power and can manipulate it too much, but I don’t know.

SEO 62

SEO Study Branding Brand 62

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I could probably construct half a dozen or so propositions. This is curious when there are so many obvious connections.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

MARCH 19, 2015

“If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” Selfie contemplations! Toni Muzi Falconi and Stuart Ewen. ” Stuart Ewen. By Toni Muzi Falconi. The selfie as self-expression.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

“If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” Selfie contemplations! Toni Muzi Falconi and Stuart Ewen. ” Stuart Ewen. By Toni Muzi Falconi. The selfie as self-expression.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I could probably construct half a dozen or so propositions. This is curious when there are so many obvious connections.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I could probably construct half a dozen or so propositions. This is curious when there are so many obvious connections.

Publicity 40

Publicity Storytelling Study Journalism 40

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Burke suggests that our measurement blind spots are a product of undefined organizational roles and objectives and lack of creativity to measure what we want to measure. Image: Pixabay , CC0 1.0

Measurement 40

Measurement How To Analytics Customer Service 40

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

Maxim Behar

JUNE 12, 2024

In recent years, with the advent of social media, fast communications, greater transparency, and openness, I believe that the definition of the public relations business is this: to tell the truth so that people understand you. You might be cleaning hallways, driving a taxi or a truck, or working in construction.

Ethics 69

Ethics Social Media Travel Writing 69

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

JUNE 19, 2013

The actions of individuals, in their communities, control how their neighborhood evolves. But, despite the fact that the lack of law enforcement does provide space for criminals and those who wish to impose their view of the world to operate , it also allows the entrepreneurial, the creative and the free spirited, an opportunity as well.

Government 76

Government Construction Agency LinkedIn 76

Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. Image: Travis K via Flickr , Creative Commons Thanks so much for stopping by WUL! Who are yours?

Facebook 89

Facebook Twitter Blogging Measurement 89

PR 20/20

JULY 3, 2018

What I consider exciting really upset many community members, so I decided to dig into the topic to clarify.”. In the case of NLG, the tool automates the drudgery of converting data into text, freeing up writers to craft creative, compelling stories around that data narrative. “I

Content Marketing 40

Content Marketing Marketing Data Technology 40

Tough Sledding

FEBRUARY 4, 2016

Our learning communities meet on computer screens and never at the same time. Architects create 3-D models of their ideas and oversee the construction of massive building projects. I suppose there’s a simple solution here, and it involves hiring a creative team to work alongside our digital marketing agency. You got the picture?

Publicity 28

Publicity Construction Analysis Conference 28

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! But if someone is seeking information about community issues they should contact John Doe (no relation to Jane, just a happy coincidence). A poorly constructed online press area will turn off many journalists, especially if finding contact information is difficult. Use Your Imagination.

Web 40

Web Pitching Local Writing 40

NewsWhip

DECEMBER 21, 2023

My suspicion here is that the momentum faltered a bit when people realized that being able to generate a poem about commuting in the style of Henry David Thoreau is all well and good, but they wanted an actual application of the tech that helps them in their daily lives, not just a magic box for internet creativity. And that’s the key point.

Trends 78

Trends Social Media Community Viral 78

prTini

FEBRUARY 27, 2017

Consumers are clamoring for hope, inclusivity, stability, community and connectivity — and forward-thinking brands are responding. But, this kind of creative, contextually aware content shouldn’t be limited to commercials during major live events. Yes, that even includes the middle of the country).

Content Marketing 28

Content Marketing Marketing Construction Community 28