Community Construction Measurement Writing 
Waxing UnLyrical
MARCH 11, 2015
“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.
Deirdre Breakenridge
NOVEMBER 23, 2016
I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry.
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Cision
APRIL 26, 2016
What drew you to the field of public relations and communication? The most important lesson I’ve learned in PR to date is being able to explain and show how public relations can be measured in more than just press hits. Be eager, humble, hardworking and accepting of constructive criticism. Rapid Fire Round.
Waxing UnLyrical
NOVEMBER 9, 2015
Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” Couch Control: Measurement Therapy for PR Pros.
Waxing UnLyrical
JULY 26, 2013
A while back, I was asked by the estimable Thursday Bram to contribute to a blog post on Constructively Productive that would focus on “heretical’ productivity. That’s constructively productive. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.
PR Conversations
NOVEMBER 12, 2015
Several chapters in the new Future PRoof book, including my own on sustainable professional development, discuss measurement matters such as return on investment. My view is that monitoring and evaluation need to be connected to research and objectives to have relevance as measures of public relations performance.
Sword and the Script
NOVEMBER 1, 2016
Today I spend most of my waking hours building similar platforms for clients, and many evenings reading, studying or writing about the subject. At the time, the marketing and PR community seemed to be infatuated with fans and followers as an indication of influence, and the purpose of the survey was to examine that notion.
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