The Proactive Report

APRIL 15, 2023

And once again the PR community is wary of this new technology and hesitant to adopt it. This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. AI-powered tools can help generate headlines, craft social media posts, and even write news articles.

Social Media 130

Social Media Measurement Tools Data 130

The Hoyt Organization

MAY 20, 2024

Business Growth In our guide to healthcare PR strategies , we stress the importance of measurable objectives. Education / Public Service Doctors involved with medical research, education on health topics, or community health services need PR most of all. This is exactly what public relations is all about. What are your goals?

Healthcare 78

Healthcare Publicity Reputation Nonprofit 78

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150

Contently - Strategy

MAY 11, 2024

How to Write Content for Local SEO The first step is to create content that’s locally relevant. Maybe this research leads you to discover an uptick in veganism in your community—the perfect opportunity to write about your new vegan cheese options. Let’s take the Minneapolis-based pizza parlor.

Local 97

Local SEO Strategy How To 97

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Be a part of their community.

Storytelling 329

Storytelling SEO Community Engineering 329

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. What are the first steps PR pros can take to hone their writing skills? About Spin Sucks.

Twitter 157

Twitter Storytelling Community Writing 157

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

JULY 18, 2016

This week’s roundup takes a look at common measurement mistakes, so you can avoid them before they cause your organization unnecessary headaches. Are You Making PR Measurement Mistakes? Measuring Mobile Marketing Requires Different Metrics. 4 Performance Measurement Mistakes You Don’t Want to Make.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Social media content: Bite-sized stories for building brand awareness and community engagement.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Waxing UnLyrical

NOVEMBER 16, 2011

Last week, Spin Sucks ran a guest post I authored on how Twitter chats can be a doorway to your community. As you know, we try to bring on guests who are doing cool stuff in the area of measurement, but last week, we didn’t have any guests. KiKi L’Italien was wondering about how to measure one’s personal brand v.

Community 72

Community Measurement Twitter Social Media 72

Stern + Associates

DECEMBER 8, 2022

Well-defined goals will direct your measurement: are you looking for growth in visibility and awareness, lead generation, talent recruitment or engagement? Aligning your goal(s) with the right social media metric will allow you to accurately measure success over time and adjust your strategy as needed.

Social Media 86

Social Media Strategy How To Media 86

Waxing UnLyrical

OCTOBER 5, 2015

But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. The other half involves measuring to prove ROI,” says Gina Joseph before she reveals the big “W”s. ” 4. Silverman.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Waxing UnLyrical

JANUARY 7, 2015

What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. So now everyone can stop asking me when I’m going to write a book! And measurement.

eBook 40

eBook Measurement Writing Community 40

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The company’s measures are based on the pitches sent through their systems. PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S.

Report 106

Report Publicity Marketing Pitching 106

Wadds Inc.

NOVEMBER 30, 2023

The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. The community published two guides to tools in public relations and has been inactive since 2015. Writing a book about a fast-moving area of technology has challenges.

Tools 52

Tools Handbook Publicity Analysis 52

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last.

Measurement 40

Measurement Strategy Social Media Analytics 40

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 83

Nonprofit Measurement Case Study Study 83

Mindful Marketing

JUNE 22, 2015

In the graph, Social Media Community Management is at the top of the list with 39.7% Journalists have complained for decades that there aren’t enough good media experts in PR who can write or sell a quality story, understand the journalist and get the pitches right. Managing a social media community is cool. Content is great.

Media Relations 50

Media Relations Measurement Report Media 50

Waxing UnLyrical

JANUARY 29, 2013

” “How can we help our communities do better?” So, once they got to know one another and each’s shared passion for changing the world through what each did best … what else would they do but write a book together? I thought measurement was Darth Vadar, hated it.But felt it was imp. D’uh!

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. And communicator.

Interviews 104

Interviews Content Marketing Writing Journalism 104

PR for Anyone

APRIL 24, 2024

And it’s not just about leading a company; it’s about leading in all aspects of life, whether it’s as a parent, a team coach, or a community organizer. While the wellness world is filled with quick-fix sound bites, Luci stresses the importance of a balanced, varied diet over restrictive measures.

Exercises 130

Exercises Leadership Education Transportation 130

prTini

NOVEMBER 17, 2016

While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. If it lives with the marketing or PR departments, marketing/awareness-type metrics will be the measuring stick. Developing New Community Outreach Metrics. Is it the CMO?

Community 28

Community Marketing Retail Measurement 28

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. On common mistakes when measuring media relations: A4 USAT circ=2M, so 1K click-thrus looks small. Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2016): Measuring Media Relations.

Media Relations 40

Media Relations Measurement Media Analysis 40

Rock the Status Quo

APRIL 26, 2017

One of the reasons I appreciate the ability to measure so much is the insider’s view on what works and what doesn’t. They should be writing about how luxury retirement communities differ, and which amenities are worth the investment. They hire me for strategic counsel, not just my writing skills.

SEO 133

SEO Community Writing Content Marketing 133

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.”

Media Relations 159

Media Relations Media Print Software 159

Waxing UnLyrical

FEBRUARY 4, 2013

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! For example, Ann Wylie influences me on the topic of writing and communication, because I’ve met her (I adore her), she has proved that she owns her craft, and therefore, I trust her.

Community 79

Community Nonprofit Twitter Measurement 79

Cision

OCTOBER 3, 2015

The dependent variable in this case is your writing, the independent variable whom you are pitching. Influencers’ pitching preferences, on the other hand, depend largely on how they communicate with their community. Measure Your Success. Here are three tips to help you master the chemistry of successful pitching.

Pitching 120

Pitching Report Social Media Measurement 120

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 146

Study Media Relations Media Measurement 146

Stephen Waddington

JULY 6, 2022

Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To communicate effectively across a full range of platforms and technologies. Organisational Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Stern + Associates

JANUARY 26, 2023

Both renowned and longtime management experts, Mortensen and Edmondson advise that leaders’ focus should be on establishing an IEVP that incorporates four interrelated factors that employees value – material offerings, opportunities to grow and develop, connection and community, and meaning and purpose.

Employee 111

Employee Company Marketing Case Study 111

Cision

OCTOBER 22, 2015

Writing Press Releases. No matter which press release distribution service your brand uses, the skills needed to write a press release remain the same. Use social media listening to see who your audience listens to, topics they talk about and communities they’re a part of – then use those answers to build out your list.

Pitching 120

Pitching Community Travel Social Media 120

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In As you can imagine, Snapchat measurement is not straightforward. ” Of course, a lot of this can be measured. Really quick primer on Snapchat. .”

Measurement 40

Measurement How To Marketing Engineering 40

Stephen Waddington

JUNE 9, 2017

Public relations practice is shifting from media relations to influencer relations, owned media, community management and social business. Owned media and community management are the strongest areas of practice according to respondents. Community management – social media enables organisations to engage in conversations.

Publicity 111

Publicity Survey Measurement Community 111

PRSay

JULY 6, 2020

Encourage community service. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill. Instead of shutting the doors, take some of these measures that I outlined above and consider them for your organization. Show empathy.

Employee 190

Employee Skype Meeting Nonprofit 190

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. So how do you now measure the validity of this content? Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40