PRSay

JULY 9, 2020

As a Filipina American and member of the PRSA National Diversity & Inclusion Committee, I appreciated that our first webinar addressed what we, the Asian American & Pacific Islander (AAPI) community, have been dealing with since the COVID-19 outbreak began.

Community 159

Community Communications Transportation Employee 159

Deirdre Breakenridge

APRIL 9, 2019

There are opportunities that exist for consumer brands to market within the purview of a government agency. ET, special guest and co-host, Tyler Madison, Program Manager at Kentucky Proud, will lead a #PRStudChat discussion on “Marketing Consumer-Based Products With a Government Agency.” If so, how? About Spin Sucks.

Government 35

Government Agency Consumer Agriculture 35

Agility PR Solutions

OCTOBER 12, 2020

(September 15th-October 15th), ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community. The celebration began as a way to promote the history, culture, […].

Consumer 157

Consumer Media Engineering Survey 157

Agility PR Solutions

JULY 26, 2021

Marketers are realizing that building brand loyalty in 2021 is more complicated than in pre-COVID times, and are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty.

Consumer 163

Consumer Branding Brand Study 163

5W PR

SEPTEMBER 14, 2023

Brand loyalty is the emotional connection and preference that consumers develop for a particular brand. Brand loyalty goes beyond transactional interactions and involves advocating for the brand and building a sense of community. One effective approach to fostering brand loyalty is through well-crafted, long-term campaigns.

Consumer 148

Consumer Branding Brand How To 148

Deirdre Breakenridge

JULY 28, 2014

Your online communities will be there even when you step away to get things done. If you understand the community members and their sharing culture, then it’s always easy to jump back into the discussion. . #2: Get over FOMO (Fear of Missing Out). Find your best times to be on Facebook Twitter, Instagram, LinkedIn, etc.,

Meeting 341

Meeting Interviews Software Energy 341

5W PR

JANUARY 10, 2025

As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices. Transparency and Traceability Consumers today are more informed than ever, and they demand transparency from the brands they support.

Branding 78

Branding Brand Agriculture Chemicals 78

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

5W PR

NOVEMBER 18, 2024

Embrace Authenticity in Your Communications: Consumers and beauty pros alike seek brands that stand for something real. Build Long-Term Trust Over Trend-Chasing: Brands that build consumer loyalty prioritize trust over trends. Engage Through Community, Not Just Content: Strong community engagement drives loyalty.

Industry 78

Industry Education Community Trends 78

Deirdre Breakenridge

MARCH 14, 2018

Community Building. The number one lesson I learned from my journey of self-reinvention is community building. Regardless of what you do, you need an audience to support your endeavors, either by purchasing your products/services or consuming your content. Without an audience on the other end, you do not exist. How about you?

Education 224

Education Community Social Media Energy 224

Deirdre Breakenridge

OCTOBER 22, 2014

The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. · Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals… A community where everyone can learn and grow together.

Crisis 312

Crisis Twitter Community Conference 312

5W PR

MARCH 25, 2025

Social Media: Building an Engaged Fitness Community Social media serves as the front door to your fitness studio for many potential members. According to Sprout Social, 73% of consumers follow fitness brands on social media platforms. Focus 80% on delivering value through educational content and community updates.

Strategy 78

Strategy Marketing Local SEO 78

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. Laura has spearheaded communications and development programs for U.S. On Wednesday, February 22nd, at 8:30 p.m. Read more.

Twitter 281

Twitter System Community Healthcare 281

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. communications for Bayer Corporation, explains more in this Forbes article outlining internal communications best practices. Social Media & Community Management. Media Training.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Purpose and values-based communications will become an essential part of the marketing toolbox. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Brand purpose has real purpose. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 92

Community How To Marketing Data 92

5W PR

JANUARY 6, 2025

The Growing Demand for Sustainable Spirits Consumer awareness of environmental issues has surged in recent years, and the spirits industry is no exception. A growing number of consumers are seeking out brands that align with their values and prioritize sustainability. Adapt to changing consumer preferences and regulatory requirements.

Transportation 78

Transportation Branding Brand Chemicals 78

5W PR

DECEMBER 23, 2024

By aligning with the values of eco-conscious consumers, these strategies aim to promote responsible travel and contribute to the preservation of our planet. They seek out destinations and experiences that minimize environmental impact, support local communities, and promote cultural preservation.

Travel 78

Travel Tourism Marketing Local 78

5W PR

JANUARY 26, 2025

Today’s consumers demand authentic commitment to diversity, inclusion, and social impact from the brands they support. Patagonia provides an instructive example through their detailed impact reporting, which covers environmental footprint, labor practices, and community investment alongside traditional business metrics.

Strategy 78

Strategy Branding Brand Employee 78

5W PR

DECEMBER 11, 2024

The allure lies in the intense competition, skilled gameplay, and the passionate communities that form around specific games and players. This dedicated fanbase creates a unique environment for brands to engage with consumers in a meaningful way. This can enhance brand visibility and credibility within the gaming community.

Video 78

Video Branding Brand Marketing 78

Bianchi Biz Blog

JANUARY 16, 2025

The suburban communities have a vibrant manufacturing base. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management.

Print 100

Print Marketing Instagram Newspapers 100

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. What’s also great is theSkimm appears in my inbox bright in early in the morning, so I can get a jumpstart on the days’ news.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Consider The Impact on Local Communities. Here are some tips to both landing media interviews and making sure they’re successful.

Media 294

Media Trade Shows Travel Interviews 294

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. While I learned about how these EMS services operate and I made immediate fire prevention improvements to my home the program was a community relations program too.

Google 157

Google Course Survey YouTube 157

5W PR

DECEMBER 6, 2024

Consumers and stakeholders are increasingly concerned about the potential negative impacts of alcohol consumption, particularly excessive drinking and underage access. Seek feedback from consumers, community groups, and other stakeholders to ensure that the campaigns are socially responsible. Guinness’ “St.

Advertising 78

Advertising Advertising Ethics Local 78

5W PR

FEBRUARY 26, 2025

Research shows that 61% of Americans take dietary supplements, but usage rates drop significantly in lower-income communities where access barriers exist. Community Engagement Strategies Successful accessibility initiatives require deep community engagement.

Industry 78

Industry Nonprofit Guidelines Community 78

ImPRessions - Crenshaw Communications

JULY 18, 2023

Or, is it a campaign to position a business as a caring member of the community? Dive into research and audience analysis Each holiday brings unique associations, cultural nuances, and evolving consumer preferences. And, yes, it can be both, but multiple objectives can mean the goals are diluted and the budget is strained.

Examples 293

Examples Consumer Software Analysis 293

5W PR

NOVEMBER 21, 2024

With the rise of digital platforms and changing consumer behaviors, publishers must adopt innovative marketing strategies to remain competitive. By fostering online communities and organizing engaging events, publishers can create a loyal fanbase. Building a sense of community can foster loyalty and word-of-mouth marketing.

Industry 78

Industry Apparel Print Marketing 78

5W PR

JANUARY 16, 2025

beauty market is a behemoth, a fiercely competitive arena where countless brands battle for consumer attention. With its innovative formulations, unique textures, and playful packaging, K-beauty has captivated American consumers, carving a significant niche for itself.

Branding 78

Branding Brand Marketing How To 78

PRSay

MARCH 1, 2021

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. Based on your company’s research, what are some communications best practices related to COVID-19 vaccines?

Communications 189

Communications Insurance Insurance Community 189

PRSay

OCTOBER 17, 2024

For today’s consumers, trust in brands has declined, but trust in their peers has increased, Matt Prince said, citing Edelman’s Trust Barometer. Whatever we can do to reflect consumer behavior is where we have the most success” in marketing, said Prince, Taco Bell’s director of brand communications and PR. Prince said.

Energy 73

Energy Consumer Social Media Leadership 73

5W PR

FEBRUARY 20, 2025

Creating Nostalgic Connections Through Strategic PR Nostalgia marketing has become increasingly powerful in the toy industry, with studies showing that nostalgic feelings can increase consumers’ willingness to pay for products by up to 45%. Social Impact Narratives Modern consumers respond strongly to brands with clear social missions.

Company 78

Company Branding Brand Crisis Management 78

5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. Transparency, honesty, and timely communication are key elements of effective crisis management. 

Consumer 78

Consumer Branding Brand Crisis Management 78

5W PR

OCTOBER 6, 2023

The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. Tailored solutions Direct consumer input provides a clear roadmap for tailoring products to meet specific customer needs. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

Onclusive

JUNE 16, 2023

When they have a large social media presence, they can also actively encourage consumers not to engage with a brand that use Influencer PR or marketing tactics – this can undoubtably be bad for brand perception and reach. This has led some consumers to become disillusioned with influencers and their recommendations.

How To 195

How To Consumer Social Media Community 195

5W PR

DECEMBER 4, 2024

It demands a deep understanding of the consumer and a strategic approach to marketing, which generally means working with a beauty marketing agency. By understanding the desires and behaviors of consumers, brands can position their products as an integral part of their lifestyle.

Branding 78

Branding Brand Marketing Storytelling 78

Agility PR Solutions

MAY 27, 2024

As e-commerce becomes riskier in an increasingly vulnerable world of e-predator sophistication, new research finds that Americans are turning more attention to small businesses in their communities and, in wanting to see their Main Streets thriving, many are willing to do their part to keep local shops in business.

Local 100

Local Consumer Small Business Branding 100