ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. Build a community.

B2B 170

B2B Social Media Media Education 170

Scott Public Relations

APRIL 2, 2020

Young people in the study: Consume significant media, but news is not a primary category in that consumption. Have they thought about getting health care insurance once they are no longer your dependents? Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Thanks for reading.

Insurance 71

Insurance Insurance Healthcare Technology 71

Beyond PR

NOVEMBER 30, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers. Data-driven.

Examples 65

Examples Insurance Insurance Fashion 65

Buzzstream

JANUARY 8, 2025

If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. When Sage interviewed for her job, they asked “what are some similarities between pigs and homeowner’s insurance?” We do the same thing with telco brands.

Digital PR 62

Digital PR Google Comparison SEO 62

Reputation Us

JANUARY 11, 2016

Data security must be heightened to avoid Health Insurance Portability and Accountability Act violations that can negatively impact your organization’s reputation. As health care consumers feel empowered and encouraged to share their feedback and voice their opinions, they build a personal connection with health care brands.

Communications 60

Communications Insurance Insurance Privacy 60

Bianchi Biz Blog

OCTOBER 19, 2020

I don’t have time to respond to all of the emails about car insurance prices and lease data. Now I sail community races on Lake St. Check out some of Sarah’s recent articles: Variety, affordability key for future consumer EV adoption. If it isn’t plastics-heavy, I’m not interested. Ford drops bumper recycling program.

Automotive 68

Automotive Report Meeting Insurance 68

Reputation Us

JANUARY 13, 2020

Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority.

Reputation 60

Reputation Crisis Insurance Insurance 60

Reputation Us

JUNE 1, 2023

Rather, this management position is a hybrid, involving HR, operations, technology, finance, customer service, community affairs, and marketing. Ultimately this ESG involvement translates into an organization’s strength with consumers and makes its reputational rank even stronger. Action 8: Insure Reputation Risks.

Technology 78

Technology Interviews Reputation Crisis 78

Mindful Marketing

DECEMBER 14, 2018

Autosomal tests appear to be the most popular of the three, as they’re the ones we most often see advertised, with consumer-friendly price points between $49 and $99. Considering how much many consumers spend on a dinner out, a concert, or a ballgame, a genetic test seems like a pretty good deal. and overseas.

Policies 71

Policies Government Data Insurance 71

Buzzstream

DECEMBER 4, 2024

Focus on storytelling and consumer engagement over hard selling. Build community In-house work can become repetitive and sometimes isolating from the digital PR community (as compared to an agency). Create communities with other digital PRs outside of your company for feedback and inspiration. Like we all help each other.

Digital PR 71

Digital PR SEO Agency Pitching 71

Stern + Associates

MAY 20, 2022

businesses and communities can be up and running again depends on a plan of action from state governors. They can also find ways to subsidize investments by labs to expand capacity, to help untangle medical insurance complications so tests are covered, and to prompt innovations in testing.”. How soon U.S.

Government 62

Government Insurance Insurance Privacy 62

Communications Conversations

DECEMBER 11, 2017

I am an Associate Director of Communications in the Medicare & Retirement division of UnitedHealthcare – the insurance side of UnitedHealth Group. Specifically, my team supports the sales channel, communicating with both internal (sales leaders) and external (sales agents who sell our plans) audiences. .

Insurance 60

Insurance Insurance Sports Groups 60

Mark My Words

OCTOBER 25, 2021

Campaign Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints recently. The offending work was a promotion that offered consumers the chance to win a “solid gold, 24-carat” can via two tweets and a Facebook post. Perhaps they decided that the risk was worth it for the cut-through.

Strategy 60

Strategy Marketing Insurance Insurance 60

Mindful Marketing

JANUARY 16, 2022

Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.” ” One might take that explanation at face value. After all, the firm did fork over $100,000. However, for a company with annual revenues of $4.37 restaurants have closed since March 2020.”

Local 81

Local Corporate Insurance Insurance 81

Communications Conversations

JANUARY 13, 2017

It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. Historically, health insurance companies (like many areas of health care) are very B2B focused. We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. She’s a former colleague and friend and currently heads communications for the Auto Care Association. Data collection about your car – and how you drive and where you go.

Marketing 81

Marketing Data Wireless Industry 81

Solo PR Pro

JULY 26, 2022

After school, Jennifer made her home in San Francisco and cultivated a successful 25-year career in PR and communications. In 2013, she opened her solo firm Nova Communications, where she consults with companies of all sizes — from startup consumer apps to billion-dollar global tech giants — on their social media and communications programs.

How To 52

How To Travel Insurance Insurance 52

PR in High Definition

JANUARY 17, 2017

If you’ve not come across the likes of Atom , Nutmeg , Bud , DueDil , Crowdcube , FundingCircle or Seedrs before, they’re all well worth a look – these are the companies which are radically changing how consumers and businesses handle their money. 2017: A year of change.

Technology 48

Technology Automotive Retail Banking 48

Reputation Us

NOVEMBER 28, 2022

In banking, mission could be customer experience, community service, business partnership or many other qualities — but it all rolls up to strategy. Perhaps the lesson here is to worry about innovation instead — the innovations people care about — and let consumers follow. “Inspiring people is your main job as a leader,” she says.

Twitter 78

Twitter Banking Employee Financial 78

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. The wrong approach could lead to a loss of trust with your staff and clients, not to mention higher insurance rates as well as larger legal fees.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. Good customer service and good public relations have never been more aligned. Involve PR in customer service messaging. The result was that pages of negative reviews turned up after a simple search of the brand name.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Mindful Marketing

JUNE 29, 2019

Insurance lessens the impact of such events, but what about damage to pizza ? For that reason, the company recently introduced “ carryout insurance.” In other words, it seems like the company will cover just about any claim consumers make. How much does the pizza insurance cost? Cars collide. Homes flood.

Insurance 77

Insurance Insurance Financial Writing 77

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.”

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Beyond PR

SEPTEMBER 14, 2016

Hispanic people of all age groups are predominantly bilingual, according to the Nielsen Hispanic Consumer Report , Spanish still surpasses English as the dominant language for those 35 and older. Consumer Technology. Hispanic consumers are still leading key technology and digital trends.” And although U.S. Healthcare.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. People aren’t consuming news reports like they did 20, 30 years ago. There’s plenty of media out there talking about the disease and death statistics and all the other things.

Crisis 78

Crisis Local Facebook Social Media 78

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.”

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Prohibition

JANUARY 7, 2022

You will also have to pay for things such as insurance deductibles and additional security. According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. Email, social media, and other forms of communication can all be used to reach your target audience.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

More importantly, the brand scratched its way to one of the most significant improvements in YouGov’s Ad Awareness metric among consumers throughout September. The breach was potentially very serious, involving the Social Security numbers and Canadian Social Insurance numbers as well as bank account numbers of Capital One customers.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

More importantly, the brand scratched its way to one of the most significant improvements in YouGov’s Ad Awareness metric among consumers throughout September. The breach was potentially very serious, involving the Social Security numbers and Canadian Social Insurance numbers as well as bank account numbers of Capital One customers.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156