Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence.

Media Relations 232

Media Relations Marketing Media Fashion 232

ImPRessions - Crenshaw Communications

JUNE 2, 2020

“We observed comforting and empathic language across all the email campaigns reviewed, from legacy retailers to newer DTC brands.”. Another 20% emphasized that consumers were not alone in their predicament, emphasizing words like “together” and “community.”

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

MAY 29, 2020

Major retail brands and other heavy email marketers quickly adapted to the social isolation brought on by the virus, and with good reason. Other forms of marketing may struggle, but email is chugging along as consumers stay glued to their devices while social distancing. . Images reflect social distancing. – Sending virtual hugs.

Marketing 156

Marketing B2C Retail Print 156

Cision

APRIL 28, 2017

Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget. Initially, it was predominantly retail investor-based.

Infographics 174

Infographics Comparison Construction Retail 174

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

Cision

MAY 26, 2017

Not only is it a phenomenal way to network, but it’s also a great way to show consumers where your values lie and build a strong following. Supporting a social cause is especially effective for younger consumers. TOMS also sets a significant example in the retail and ecommerce space. Build a community. Blog about it.

Blogging 150

Blogging Community Retail Consumer 150

Newsfile

NOVEMBER 14, 2023

@starbucks Sounds like the holidays are back… #Starbucks #StarbucksHoliday #HolidaySeason ♬ Jingle Bells Music – Starbucks Duke Energy: Community First Duke Energy’s campaign to fight hunger, particularly their commitment of nearly $400,000 in South Carolina, showcases their corporate social responsibility (CSR) efforts. billion in U.S.

Examples 116

Examples Retail Energy Product Launch 116

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Consumers want to interact with your brand values. But don’t commercialize your goodwill.

Corporate 116

Corporate Retail Policies Employee 116

Shift Communications

APRIL 27, 2018

I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. And this is essentially why I am so intrigued by the motivations of today’s consumer. The sophisticated, discerning, visually aware consumer of 2018 requires far more than a billboard to be inspired.

Television 68

Television Consumer Retail Community 68

5W PR

JUNE 15, 2020

The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. This action tells the consumer public that the brand is interested in making positive long-term changes, rather than simply placating upset people in the moment. Or it could be some or all of these.

Crisis 113

Crisis Digital PR Retail Reputation 113

Cision

FEBRUARY 3, 2017

We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success. In a world where the norm is constant and accurate information at the touch of a finger – companies and their reputation is dependent upon participating across digital communication channels.

Creativity 120

Creativity SEO Mobile Journalism 120

Stephen Waddington

MAY 16, 2017

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. The internet has disintermediated every business that it has touched since the launch of consumer and mobile broadband in the noughties. Community management. Media change. Media relations.

Publicity 119

Publicity Customer Service Community Internal 119

Stephen Waddington

APRIL 10, 2020

Hyper connectivity is exhausting The isolation of lockdown has seemingly created a need for connection in our networks and communities. I‘ve started to think about the long term impact of changes in consumer behaviour that will result from the lockdown and a recession. It’s a point well made. Start planning for Q4 2020 and 2021.

Crisis 136

Crisis Exercises Tourism LinkedIn 136

PR for Anyone

NOVEMBER 8, 2023

She shares a career-defining moment when an event she organized for mom bloggers crashed Disney’s website within minutes, showcasing the immense draw of moms in influencing consumer behavior. The Spending Power of Women Over 55 Christina Daves understands undervaluing an influential group of consumers.

Marketing 130

Marketing Consumer Advertising Advertising 130

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Having already noted what B2B PR people can learn from their colleagues who run consumer brand accounts, I think the reverse is also true. The same trend is happening in consumer sectors, thanks to social media.

B2C 120

B2C B2B Software Consumer 120

Waxing UnLyrical

JUNE 4, 2014

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Retail companies the world over are taking to holistic commerce and everything it brings to the table. So which one garnered more interest according to Google trends?

Mobile 105

Mobile Community System Social Media 105

5W PR

OCTOBER 22, 2018

By 2012, $800,000 in grants had been awarded to support community education in partnership with the Foundation for the National Institutes of Health. Following the organisation’s partnership with Macy’s, the fund has taken in more than $60 million in donations from customers and partners of the retail chain. Go Red For Women.

Engineering 22

Engineering Education Retail YouTube 22

PRSay

APRIL 15, 2019

Pursuing the APR was challenging, consuming and often stressful. She oversees communications strategy, planning and execution, and guides critical partnerships that elevate the Verizon brand in local communities. April is APR Month at PRSA. I call it my one-year intensive.

Nonprofit 119

Nonprofit Conference Study Retail 119

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. Added together with everybody else’s, we can actually see consumer reaction, which was never the case 10, 15 years ago. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Shift Communications

FEBRUARY 14, 2022

Strategies that consumer brands who serve multiple cultures (which should apply to most!) Consumers are keenly aware that they are always being marketed to, especially with influencer marketing here to stay. And consumers’ expectations here have grown. Building Culture-Specific Community.

Trends 78

Trends Marketing Consumer Community 78

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Fast Retailing. Guest Post by Amos Onwukwe.

Small Business 91

Small Business Community Pharmaceuticals Social Media 91

5W PR

JUNE 14, 2023

Conducting market research to identify consumer preferences, dietary needs, and lifestyle habits is essential. This understanding enables the development of snack options that align with consumers’ desires for both taste and nutrition. This is because busy consumers seek convenient and on-the-go options.

Marketing 88

Marketing Consumer Education Retail 88

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. That marketing analytic created credibility, community and creativity to how metrics can make a story come alive.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Rock the Status Quo

JANUARY 1, 2015

Wouldn’t that make an epic impression on consumers? Instead of burning up their budgets on advertising, it would be fantastic to see them invest in building their communities. Is it simply a consumer sharing love for the product? Become a part of their social community. Some are doing it, but quite a few are not.

Brand 100

Brand Branding YouTube Social Media 100

5W PR

DECEMBER 11, 2018

Social media has become a very good way in which brands can connect with consumers. While it’s important to get people to view your brand content, your primary aim should be to actively engage your audience, rather than just having your audience passively consume your content. Get your customers to pitch in.

Fashion 74

Fashion Social Media Brand Branding 74

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

“The needle” can mean drawing more customers to a retail website, lead generation, attracting donors or investors to a cause, or increasing app downloads. Start by knowing who your audience is and what they care about. Then ask how reaching the audience through targeted content can help move the needle.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. These are the consumers of today and tomorrow, making TikTok an invaluable platform for lifestyle brands to engage with a younger demographic.

Trends 78

Trends Brand Branding Viral 78

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. Popular retailer Target found themselves in trouble this year after a seemingly innocent Pride Collection drop. Could Target have foreseen this backlash?

Reputation 78

Reputation Retail Nonprofit Viral 78

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. The two started working on new projects together and one year later in 1999 formed Carson Stoga Communications. That’s part of the reason I ended up in the Solo PR group.”.

Meeting 90

Meeting Retail Groups Hotels 90

Shift Communications

JANUARY 25, 2023

It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. It is who they are and who they look to bring into their community. Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009.

Strategy 78

Strategy Brand Branding How To 78

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Konnect Agency

JANUARY 21, 2021

While brick and mortar locations shuttered and traditional in-person sales declined, e-commerce thrived as consumers turned to their smart phones, computers and tablets to place their grocery orders on Instacart, order household essentials on Amazon and more. Consideration. The consideration phase is highly focused on repeated exposure.

Consumer 52

Consumer Marketing Social Media Instagram 52

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand. Influencers and brand.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

5W PR

OCTOBER 10, 2024

By implementing effective marketing strategies with the help of an alcohol marketing agency , businesses can capitalize on the festive atmosphere and drive consumer demand. This can help create a sense of community and authenticity. Partner with retailers to create exclusive holiday displays or promotions.

Strategy 78

Strategy Marketing Retail Consumer 78

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 87

Travel Case Study Creativity Advertising 87

5W PR

APRIL 5, 2023

In recent years, indie beauty brands have gained traction as consumers seek unique and innovative products not found at traditional retailers. Engage with the audience Indie beauty brands must also engage and build a community around the brand.

Brand 78

Brand Branding Retail Social Media 78

Reputation Us

SEPTEMBER 8, 2016

Credit unions value the communities they serve and love “doing good.” Every single one invests in their community and tries to tastefully promote its involvement and generate broader support for good causes. played virtually no discernible role in consumers’ choice of their financial institution. People helping people.

Banking 60

Banking Marketing Financial Community 60