Ronn Torossian

MARCH 24, 2022

On Twitter, companies can engage authentically with consumers and create communities of their target audiences. The post Reaching More Twitter Consumers appeared first on. When it comes to improving brand perception and presence on the platform, there are a few different strategies that businesses can use.

Twitter 195

Twitter Consumer Community Strategy 195

PRSay

AUGUST 25, 2020

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. Panelist Ben Finzel, president of RENEWPR, spoke about how the Black Lives Matter movement affects the LGBTQ community, especially the Black transgender community. “It

Community 189

Community Branding Brand Advertising 189

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

Deirdre Breakenridge

SEPTEMBER 3, 2014

Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. Resonate (Disclosure: Client Platform).

Communications 383

Communications Tools Google Resources 383

Deirdre Breakenridge

MARCH 14, 2018

I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. My blog posts focus on the intersection of social media and education. Last year, I earned a Top Writer status in Social Media on Medium. Community Building.

Education 224

Education Community Social Media Energy 224

Communications Conversations

JUNE 2, 2021

I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly under-valued in the social media marketing world, whereas she believed there was far too much focus on engagement. Essentially impressions > engagement in social media marketing.

Social Media 151

Social Media Marketing Media System 151

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 158

Customer Service Social Media Marketing Media 158

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. On Tuesday, February 17, 2015 at 8:30 p.m. Susan Young ( @SueYoungMedia ).

Healthcare 150

Healthcare Community Twitter Communications 150

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Purpose and values-based communications will become an essential part of the marketing toolbox. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Brand purpose has real purpose. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Deirdre Breakenridge

OCTOBER 22, 2014

The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. · You launch your exciting new social media campaign only to hear… crickets…. Your competitor launches a brilliant new social media campaign. Monday morning is a big board meeting.

Crisis 312

Crisis Twitter Community Conference 312

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. communications for Bayer Corporation, explains more in this Forbes article outlining internal communications best practices.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

OCTOBER 10, 2023

In today’s digital age, social media has become an integral part of our daily lives. It’s a powerhouse for consumer public relations success. Why is social media so attractive to consumers? Social media platforms have captured the hearts and minds of billions of people worldwide.

Social Media 88

Social Media Consumer Media Crisis Management 88

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. Yes, social media pushback can be constructive, yet it often spins out of control. To its credit, the social media manager for Duolingo posted a heartfelt apology. Don’t over-delegate social content. The same rules apply for sarcasm and snark in my view.

Construction 385

Construction Social Media Crisis Reputation 385

Deirdre Breakenridge

JULY 28, 2014

Your online communities will be there even when you step away to get things done. If you understand the community members and their sharing culture, then it’s always easy to jump back into the discussion. . #2: Get over FOMO (Fear of Missing Out). Find your best times to be on Facebook Twitter, Instagram, LinkedIn, etc.,

Meeting 341

Meeting Interviews Software Energy 341

5W PR

MARCH 25, 2025

The most successful fitness brands combine strategic social media management, search engine optimization, and targeted email campaigns to build lasting connections with members. Social Media: Building an Engaged Fitness Community Social media serves as the front door to your fitness studio for many potential members.

Strategy 78

Strategy Marketing Local SEO 78

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

B2B 145

B2B Social Media Marketing Media 145

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. The company is active in their community. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. 2. Laura has spearheaded communications and development programs for U.S. Joe Colon, Social Media Strategy, Atlantic Health System.

Twitter 281

Twitter System Community Healthcare 281

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. HubSpot has them for marketing and social media. Most of the social media platforms have courses you can take on their advertising products.

Google 156

Google Course Survey YouTube 156

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 150

Survey Social Media Branding Brand 150

5W PR

NOVEMBER 18, 2024

Embrace Authenticity in Your Communications: Consumers and beauty pros alike seek brands that stand for something real. Build Long-Term Trust Over Trend-Chasing: Brands that build consumer loyalty prioritize trust over trends. Engage Through Community, Not Just Content: Strong community engagement drives loyalty.

Industry 78

Industry Education Community Trends 78

5W PR

DECEMBER 23, 2024

By aligning with the values of eco-conscious consumers, these strategies aim to promote responsible travel and contribute to the preservation of our planet. They seek out destinations and experiences that minimize environmental impact, support local communities, and promote cultural preservation.

Travel 78

Travel Tourism Marketing Local 78

Deirdre Breakenridge

MARCH 18, 2019

Social media marketing tactics seem to be taking over. In order to reach a large, targeted audience, brands are turning towards various platforms to increase brand awareness, exposure, and Return on Investment (ROI), often through social media influencers. Micro influencers have higher engagement among their followers.

Advertising 321

Advertising Advertising Social Media Instagram 321

5W PR

DECEMBER 11, 2024

The allure lies in the intense competition, skilled gameplay, and the passionate communities that form around specific games and players. This dedicated fanbase creates a unique environment for brands to engage with consumers in a meaningful way. This can enhance brand visibility and credibility within the gaming community.

Video 78

Video Branding Brand Marketing 78

Stern + Associates

DECEMBER 8, 2022

With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Understand why creating a social media strategy is important for your brand and your executive. Happy posting!

Social Media 117

Social Media Strategy How To Media 117

PRSay

OCTOBER 17, 2024

For today’s consumers, trust in brands has declined, but trust in their peers has increased, Matt Prince said, citing Edelman’s Trust Barometer. Whatever we can do to reflect consumer behavior is where we have the most success” in marketing, said Prince, Taco Bell’s director of brand communications and PR. Prince said.

Energy 74

Energy Consumer Social Media Leadership 74

Cision

JULY 31, 2017

With Amazon’s purchase of Whole Foods , these and other brands will face increasing competition, making it imperative for them to own their conversations with consumers. As the industry evolves, companies and brands might find it more difficult to control their own destinies with consumers. Growing and Engaging Your Fan Base.

Strategy 215

Strategy How To Social Media Consumer 215

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Branding Brand How To 271

5W PR

FEBRUARY 20, 2025

Creating Nostalgic Connections Through Strategic PR Nostalgia marketing has become increasingly powerful in the toy industry, with studies showing that nostalgic feelings can increase consumers’ willingness to pay for products by up to 45%. Social Impact Narratives Modern consumers respond strongly to brands with clear social missions.

Company 78

Company Branding Brand Crisis Management 78

ImPRessions - Crenshaw Communications

JULY 18, 2023

Or, is it a campaign to position a business as a caring member of the community? Identify relevant metrics such as social media engagement, website conversions, or revenue attributed to earned coverage. For example, is a Thanksgiving-themed opportunity meant to align a brand or service with that holiday to drive seasonal sales?

Examples 293

Examples Consumer Software Analysis 293

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. De-influencers are people who intentionally reduce their exposure to social media influencers or encourage others to do so.

How To 195

How To Consumer Social Media Community 195

5W PR

JANUARY 6, 2025

The Growing Demand for Sustainable Spirits Consumer awareness of environmental issues has surged in recent years, and the spirits industry is no exception. A growing number of consumers are seeking out brands that align with their values and prioritize sustainability. Adapt to changing consumer preferences and regulatory requirements.

Transportation 78

Transportation Branding Brand Chemicals 78

5W PR

FEBRUARY 17, 2025

This includes providing regular updates through press releases, blog posts, and social media. Tools like social media monitoring platforms, customer surveys, and online review tracking can help companies stay informed about public perception.

Crisis 78

Crisis Branding Brand Case Study 78

5W PR

JANUARY 16, 2025

beauty market is a behemoth, a fiercely competitive arena where countless brands battle for consumer attention. With its innovative formulations, unique textures, and playful packaging, K-beauty has captivated American consumers, carving a significant niche for itself.

Branding 78

Branding Brand Marketing How To 78

5W PR

MARCH 27, 2025

Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging. Start by defining clear goals and metrics – whether that’s increasing brand awareness, driving sales, or building community engagement.

System 88

System Tools Policies Measurement 88

5W PR

JANUARY 25, 2025

At 5WPR, we’ve observed firsthand how brands struggle to communicate their environmental initiatives effectively while maintaining credibility with increasingly skeptical consumers. This reality demands a sophisticated understanding of how to craft and deliver sustainability communications that stand up to intense scrutiny.

Company 78

Company Social Media Data Fashion 78