5W PR

NOVEMBER 18, 2024

Embrace Authenticity in Your Communications: Consumers and beauty pros alike seek brands that stand for something real. This kind of honest storytelling cuts through the noise and resonates more deeply than polished promotional content. Engage Through Community, Not Just Content: Strong community engagement drives loyalty.

Industry 78

Industry Education Community Trends 78

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. Unlike traditional media channels, podcasts allow for nuanced storytelling that resonates on both emotional and intellectual levels.

Branding 78

Branding Brand Storytelling Exercises 78

5W PR

DECEMBER 23, 2024

By aligning with the values of eco-conscious consumers, these strategies aim to promote responsible travel and contribute to the preservation of our planet. They seek out destinations and experiences that minimize environmental impact, support local communities, and promote cultural preservation.

Travel 78

Travel Tourism Marketing Local 78

5W PR

DECEMBER 4, 2024

It demands a deep understanding of the consumer and a strategic approach to marketing, which generally means working with a beauty marketing agency. By understanding the desires and behaviors of consumers, brands can position their products as an integral part of their lifestyle.

Branding 78

Branding Brand Marketing Storytelling 78

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Deirdre Breakenridge

MARCH 14, 2018

Community Building. The number one lesson I learned from my journey of self-reinvention is community building. Regardless of what you do, you need an audience to support your endeavors, either by purchasing your products/services or consuming your content. Without an audience on the other end, you do not exist. How about you?

Education 224

Education Community Social Media Energy 224

ImPRessions - Crenshaw Communications

JUNE 28, 2017

When done well, it catches the customer’s interest and communicates a specific brand promise or expertise. Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important.

Publicity 255

Publicity Storytelling Automotive Software 255

5W PR

MARCH 27, 2025

Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging. Start by defining clear goals and metrics – whether that’s increasing brand awareness, driving sales, or building community engagement.

System 88

System Tools Policies Measurement 88

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. Savvy business leaders are well suited to host rooms and later start their own clubs.

B2B 405

B2B Social Media Media Twitter 405

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Canva : When social media became a part of the communicator’s world, so did design. Resonate (Disclosure: Client Platform).

Communications 383

Communications Tools Google Resources 383

5W PR

JANUARY 26, 2025

Today’s consumers demand authentic commitment to diversity, inclusion, and social impact from the brands they support. Patagonia provides an instructive example through their detailed impact reporting, which covers environmental footprint, labor practices, and community investment alongside traditional business metrics.

Strategy 78

Strategy Branding Brand Employee 78

ImPRessions - Crenshaw Communications

JULY 18, 2023

Or, is it a campaign to position a business as a caring member of the community? Dive into research and audience analysis Each holiday brings unique associations, cultural nuances, and evolving consumer preferences. Ensuring content, visuals, and storytelling align with the theme and spirit of the occasion are essential.

Examples 293

Examples Consumer Software Analysis 293

5W PR

FEBRUARY 20, 2025

Creating Nostalgic Connections Through Strategic PR Nostalgia marketing has become increasingly powerful in the toy industry, with studies showing that nostalgic feelings can increase consumers’ willingness to pay for products by up to 45%. Social Impact Narratives Modern consumers respond strongly to brands with clear social missions.

Company 78

Company Branding Brand Crisis Management 78

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Brand awareness is preceded by brand relevance in relation to how it solves or addresses the core consumers problem, need or desire. Millions of blog posts are written every day.

Branding 246

Branding Brand eBook Video 246

Waxing UnLyrical

JANUARY 23, 2012

Over the holiday season, Rapha challenged its community to complete the Festive 500 – burning off those Christmas calories by getting outside and cycling 500km across one week. You can see some of the great efforts and content shared by the community here. Foster connections within communities. Quality, not quantity.

Storytelling 71

Storytelling Community Video Interviews 71

Deirdre Breakenridge

JULY 18, 2018

I know a lot of professionals who are storytellers. But, here’s a little profile test to see if you’re a modern communicator who shares stories that resonate and create impact with your audiences. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape.

Communications 196

Communications Storytelling Groups Community 196

5W PR

NOVEMBER 1, 2024

Whether you’re a brand just dipping your toes in or a bigger player, we identify the right mix of influencers—from celebrities, experts, and athletes to community-level changemakers—tailored to varying budgets and levels of influence.

Pinterest 78

Pinterest Viral Instagram Community 78

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Further, George Lucas seemingly draws on real historical events in his storytelling. I do carve out a little time to read books at night.

Google 156

Google Course Survey YouTube 156

5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. Leverage Visual Storytelling Utilize high-quality images and videos to evoke emotions and create a strong brand identity. Engage with The Community Foster a sense of community by actively engaging with the followers.

Creativity 78

Creativity Social Media Strategy Branding 78

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. According to Ad Age , by 1940, there were 55 daytime serials, largely sponsored by nascent consumer packaged goods brands. Storytelling is the key.

Advertising 190

Advertising Advertising Radio Television 190

5W PR

FEBRUARY 7, 2025

PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike. Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling.

Viral 78

Viral Branding Brand Airlines 78

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

5W PR

SEPTEMBER 25, 2023

One of the most potent tools for achieving this is brand storytelling. This artful practice goes beyond products and services, aiming to create a lasting emotional connection with consumers. What is brand storytelling? Brand storytelling is the practice of using narratives to convey the essence, values, and purpose of a brand.

Storytelling 78

Storytelling Branding Brand Consumer 78

5W PR

JANUARY 25, 2025

At 5WPR, we’ve observed firsthand how brands struggle to communicate their environmental initiatives effectively while maintaining credibility with increasingly skeptical consumers. This reality demands a sophisticated understanding of how to craft and deliver sustainability communications that stand up to intense scrutiny.

Company 78

Company Social Media Data Fashion 78

5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Brand Storytelling Storytelling remains one of PR’s most powerful tools. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level.

Consumer 78

Consumer Branding Brand Crisis Management 78

Prohibition

JANUARY 27, 2025

Influencer marketing has changed how brands in the food and drink sector connect with consumers by allowing for authenticity and a sense of community. Oreo In 2020, Oreo launched ‘The Oreoverse’, a campaign that combined VR with storytelling.

Marketing 62

Marketing Storytelling Product Launch Consumer 62

5W PR

OCTOBER 6, 2023

The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. Tailored solutions Direct consumer input provides a clear roadmap for tailoring products to meet specific customer needs. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

MaccaPR

JANUARY 13, 2025

Consumers expect transparency and genuine interactions with people which builds trust and loyalty. Authentic, human-focused storytelling is gaining ground as consumers tune out AI-generated messages that are generic or promotional. In one survey, consumers were 2.4x In the era of AI, though, brand authenticity is crucial.

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. Content will move to new (and old) channels.

Trends 124

Trends SEO Leadership Print 124

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

ImPRessions - Crenshaw Communications

MARCH 1, 2016

Blog storytelling has reach. We know consumers will turn to blogs for product reviews before purchase, but it doesn’t stop there. Despite the strength of social hubs like Facebook, many blogs are a two-way form of communication through robust reader participation. Blogger commentary extends past its initial online platform.

Blogging 159

Blogging Interviews Storytelling Facebook 159

5W PR

AUGUST 20, 2024

The digital age has revolutionized the marketing landscape, ushering in an era where influencers significantly sway consumer behavior. Consumers today are notably discerning and able to differentiate between genuine endorsements and overt commercialism. Authenticity Central to successful influencer PR is authenticity.

Consumer 78

Consumer Ethics Storytelling Agency 78

Cision

JANUARY 6, 2017

They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. That is how we created the three pillars of storytelling, country building and club making. We need to know the music, books, movies, food whims and fashion that captivate consumers.

Retail 225

Retail Consumer Branding Brand 225

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 212

Marketing Content Marketing Data Social Media 212

Konnect Agency

FEBRUARY 27, 2025

For local businesses, this message is even more critical, positioning the franchise as a trusted, indispensable part of the community. Focus on Storytelling and Consistency A compelling brand story strengthens connections with customers and builds long-term loyalty. Maintaining consistency in storytelling is equally important.

Marketing 52

Marketing Storytelling Local Measurement 52

Presspage

AUGUST 24, 2023

First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push. This way, Porsche can build their own community and control their data.

Storytelling 78

Storytelling Data YouTube Strategy 78

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015. Am I wrong?

Social Media 152

Social Media Mobile Marketing Media 152